SlideShare a Scribd company logo
2014-2015 Annual
Product
Management &
Marketing Survey
(and your career)
Todd Middlebrook, Instructor
About the Survey
The 15th Annual Product
Management and Marketing
Survey was conducted by
Pragmatic Marketing between
November 19, 2014 and December
19, 2014 and was completed by
1,300 product management and
marketing professionals.
The Roster
93%
Somewhat
or Very
Technical
37%
35 to 44
Years Old
44%
Have
Master’s
Degree
61%
MALE
VERSATILE PLAYERS
More than 20% of
respondents have also held
the position of product
owner, project manager,
business analyst or
programmer.
The Roster
The Roster
For every 1 product manager at a company there are:
WHO MAKES UP THE REST OF ROSTER?
The Roster
WHO IS CALLING THE PLAYS?
Report up through variety of different departments
Clock Management
Clock Management
Clock Management
05h45m
07h51m
13h20m
Clock Management
12h53m
08h43m
16h46m
Clock Management
13h37m
16h35m
24h35m
Clock Management
10h59m33h41m
24h00m
Salary Cap
Total Compensation in Thousands (US Dollars)
Salary Cap
Average Salary (US Dollars)
Salary Cap
Average Salary (US Dollars)
Salary Cap
What Factors determine whether someone made more or less than
average salary?
Salary Cap
STRATEGY
EXECUTION
Pragmatic Marketing
Framework™
The market-driven
model for
managing and
marketing
technology
products
STRATEGY
EXECUTION
Pragmatic Marketing
Framework™
The market-driven
model for
managing and
marketing
technology
products
$7,000
More time focused on
Strategy Activities
STRATEGY
EXECUTION
Pragmatic Marketing
Framework™
The market-driven
model for
managing and
marketing
technology
products
$7,000
More time focused on
Strategy Activities
$9,500
More time
determining how to
make products fly off
shelf
STRATEGY
EXECUTION
Pragmatic Marketing
Framework™
The market-driven
model for
managing and
marketing
technology
products
$7,000
More time focused on
Strategy Activities
$9,500
More time
determining how to
make products fly off
shelf
$11,250
More time discovering new
opportunities: interviewing
Customers (5+ hrs/mo),
Win/Loss (2+ hrs/mo), AND
Potentials (2+ hrs/mo)
THANK YOU
www.pragmaticmarketing.com/survey
tmiddlebrook@pragmaticmarketing.com

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State of Product Management & Your Career 2015 - ProductCamp

Editor's Notes

  1. NEARLY ¼ IN ROLE 6-10YRS OVER 50% IN POSITION < 3 YEARS 83% < 6 YEARS 20% HELD OTHER POSITIONS
  2. 1 PM / 5 ½ Engineers or Sales Person .2 UX Designer / 1 PM
  3. 32% in a “Product Management” dept 22% to Pres/CEO 11% to Dev/Engineering
  4. In general, 28% Strategic and 72% Tactical Depends on their focus: 40% Deciding what goes in Products 22% GTM 38% Equal
  5. Regardless: 29hrs/Mo Email and 39hrs in meetings
  6. New Opps by interviewing customers, recent evaluators, and untapped, potential customers 2x MORE INTERVIEWING CURRENT CUSTOMERS
  7. Objective analysis of a potential market opportunity to provide a basis for investment. Equal New and Current Initiatives
  8. More time Illustrating Product Vision than ensuring targeted segments are large enough to support the current and future business of the product
  9. Spend fraction of time describing Buyer Reqs to Dev, Marcom, Sales
  10. 100 – 120K US Salary 10K Bonus on Rev or MBO CANADA 
  11. 100 – 120K US Salary 10K Bonus on Rev or MBO CANADA 
  12. 100 – 120K US Salary 10K Bonus on Rev or MBO CANADA 