How Mozy found success using Twitter! Sorry if the slides don't make a lot of sense without the presentation. I did build most of the graphics myself though.
Jeff Molander - AGS Conclave 2009 PresentationJeff Molander
Jeff Molander discusses how to use Web 2.0 social media to acquire and retain customers -- using content marketing, storytelling and easy to understand digital marketing strategies that tie to business objectives.
Making Marketing Accountable - ITA CFO RoundtableJeff Molander
Keeping Marketing Accountable in a Recession
by Jeff Molander
With 10% of marketing executives being perceived as strategic and influential by the C-suite there's clearly a crisis of confidence. Increasing conversion and turning browsers into buyers is no longer enough. Reach-and-frequency is being trumped by a new kind of marketing — a behavioral science that continually engages and drives results. Jeff Molander spills the beans on how to boldly move beyond short-term wins and create sustainable value. You'll learn how your company can create and measure the success of your brand using a radically new model (driving behavior, not awareness). He shows you how to create change inside your company -- 5 specific tips on how to break old marketing habits that don't work and focusing on new ones that produce desired, measurable behaviors!
How Mozy found success using Twitter! Sorry if the slides don't make a lot of sense without the presentation. I did build most of the graphics myself though.
Jeff Molander - AGS Conclave 2009 PresentationJeff Molander
Jeff Molander discusses how to use Web 2.0 social media to acquire and retain customers -- using content marketing, storytelling and easy to understand digital marketing strategies that tie to business objectives.
Making Marketing Accountable - ITA CFO RoundtableJeff Molander
Keeping Marketing Accountable in a Recession
by Jeff Molander
With 10% of marketing executives being perceived as strategic and influential by the C-suite there's clearly a crisis of confidence. Increasing conversion and turning browsers into buyers is no longer enough. Reach-and-frequency is being trumped by a new kind of marketing — a behavioral science that continually engages and drives results. Jeff Molander spills the beans on how to boldly move beyond short-term wins and create sustainable value. You'll learn how your company can create and measure the success of your brand using a radically new model (driving behavior, not awareness). He shows you how to create change inside your company -- 5 specific tips on how to break old marketing habits that don't work and focusing on new ones that produce desired, measurable behaviors!
AI powered Content Distribution platform. E-Contenta helps marketers to evaluate brands’ content potential and launch high performance native ad campaigns with one click. Machine learning algorithms analyze online users’ behavior and content metadata. The system picks the most relevant article from brands’ content and delivers it to those users who are most likely to convert into paying customers.
Digital Marketing Training - Trainer Md Chhafrul Alam Khan - Organized by Ris...Riseup Labs
Training Topic: Digital Marketing
Trainer: Md Chhafrul Alam Khan
Organized by: Riseup Labs
This is a training session based on "Digital Marketing" for Riseup Labs's Community Ambassadors. They have learned from this training session a basic overview of Digital Marketing, which will help them continue their Digital Marketing journey fearlessly. They have also got advanced level ideas and references to increase their Digital Marketing skills, which will help them beat the top-level competitor.
You believe it or not, the real scenario is
"Nothing is impossible if you have true wish and knowledge to find, collect, and utilize information."
- Md Chhafrul Alam Khan
So, please always try to stay connected with up-to-date information. This process will help you to overcome your issues.
content marketing voor organisaties en (lokale) besturenKoen Denolf
In deze sessie leg ik uit waarom 'Dag van het Informatieblad' beter 'Dag van de content marketing' zou heten. We moeten vertrekken vanuit de content, niet het medium. Eens we weten wat we moeten vertellen, kunnen print en digitaal elkaar versterken.
Why Nonprofits Must Optimize the Year-End Fundraising ExperienceTechSoup
One-third of all online donations occur in the month of December, which means that every nonprofit organization must have a clear plan for optimizing its year-end fundraising strategy.
In 2019, the CauseMic crew set out to research, monitor, and benchmark donor engagement, the donation experience, and cultivation tactics across 152 nonprofit organizations. The result? A comprehensive overview of nonprofit engagement from all sizes and sectors. Explore their key findings and take away easy wins that your nonprofit can use to upgrade your year-end strategy right away, even if your campaign is already underway.
This session will uncover findings, including
> How easy is it to sign up to receive a nonprofit newsletter?
> How engaging were the cultivation emails?
> How many required fields were included on donation pages?
> What were the distractions throughout the donation process?
> How strong was the value proposition?
This is the slide deck from my Kentico Connection 2015 Orlando marketing track session. In my presentation I cover what Growth Hacking is, why it matters, and how you can use your Kentico CMS built in abilities to start Growing your subscribers, users, and conversions.
Presented before young community leaders during the breakout session of TechCamp Philippines on March 10, 2018 at Xavier University, Cagayan de Oro City.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
At the Marketo #MKTGNation Summit I delivered this call to action for today's marketers: do the stuff that matters and that has an impact on the business. Why? Because so much of marketing is ineffective. One reason content marketing has become such a buzzword today is simply because it can be measured. And those who commit to measuring it, see returns on their investment that are often many times higher than the average ROI of marketing. Check this presentation out to learn 10 Formulas ANY business can use to measure the ROI of content marketing and never waste money again
An in-depth look at the tools and process design teams use for asset creation, prototype creation, design asset storage, prototype sharing, and challenges in the process.
AI powered Content Distribution platform. E-Contenta helps marketers to evaluate brands’ content potential and launch high performance native ad campaigns with one click. Machine learning algorithms analyze online users’ behavior and content metadata. The system picks the most relevant article from brands’ content and delivers it to those users who are most likely to convert into paying customers.
Digital Marketing Training - Trainer Md Chhafrul Alam Khan - Organized by Ris...Riseup Labs
Training Topic: Digital Marketing
Trainer: Md Chhafrul Alam Khan
Organized by: Riseup Labs
This is a training session based on "Digital Marketing" for Riseup Labs's Community Ambassadors. They have learned from this training session a basic overview of Digital Marketing, which will help them continue their Digital Marketing journey fearlessly. They have also got advanced level ideas and references to increase their Digital Marketing skills, which will help them beat the top-level competitor.
You believe it or not, the real scenario is
"Nothing is impossible if you have true wish and knowledge to find, collect, and utilize information."
- Md Chhafrul Alam Khan
So, please always try to stay connected with up-to-date information. This process will help you to overcome your issues.
content marketing voor organisaties en (lokale) besturenKoen Denolf
In deze sessie leg ik uit waarom 'Dag van het Informatieblad' beter 'Dag van de content marketing' zou heten. We moeten vertrekken vanuit de content, niet het medium. Eens we weten wat we moeten vertellen, kunnen print en digitaal elkaar versterken.
Why Nonprofits Must Optimize the Year-End Fundraising ExperienceTechSoup
One-third of all online donations occur in the month of December, which means that every nonprofit organization must have a clear plan for optimizing its year-end fundraising strategy.
In 2019, the CauseMic crew set out to research, monitor, and benchmark donor engagement, the donation experience, and cultivation tactics across 152 nonprofit organizations. The result? A comprehensive overview of nonprofit engagement from all sizes and sectors. Explore their key findings and take away easy wins that your nonprofit can use to upgrade your year-end strategy right away, even if your campaign is already underway.
This session will uncover findings, including
> How easy is it to sign up to receive a nonprofit newsletter?
> How engaging were the cultivation emails?
> How many required fields were included on donation pages?
> What were the distractions throughout the donation process?
> How strong was the value proposition?
This is the slide deck from my Kentico Connection 2015 Orlando marketing track session. In my presentation I cover what Growth Hacking is, why it matters, and how you can use your Kentico CMS built in abilities to start Growing your subscribers, users, and conversions.
Presented before young community leaders during the breakout session of TechCamp Philippines on March 10, 2018 at Xavier University, Cagayan de Oro City.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
At the Marketo #MKTGNation Summit I delivered this call to action for today's marketers: do the stuff that matters and that has an impact on the business. Why? Because so much of marketing is ineffective. One reason content marketing has become such a buzzword today is simply because it can be measured. And those who commit to measuring it, see returns on their investment that are often many times higher than the average ROI of marketing. Check this presentation out to learn 10 Formulas ANY business can use to measure the ROI of content marketing and never waste money again
An in-depth look at the tools and process design teams use for asset creation, prototype creation, design asset storage, prototype sharing, and challenges in the process.
Social Media - Stanford Social E ASB (January 2010)Chris McCann
Here is a presentation I gave as a guest lecturer for Stanford Universities Social-E ASB (Alternative Spring Break) class.
It starts with a high level overview of social media and email marketing and gets into specific tactics as the slides progress.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
24. Repeat We Love Email Newsletters because: Brand Recognition Only need to sell subscriber once Trusted Source (quickly) Push vs. Pull Highly targeted niche audience
25. Outside the Email Events Partnerships / Advetorial Swaps Blog Content
26. Takeaways Use social proof on landing page Introduce share into the signup process Editorialize and Personalize your content Sign up for www.thestartupdigest.com and see firsthand what I am talking about
27. Questions? What metrics do you look at? How do you make money? What email software do you use? What do you use for signups Are open rate reliable? Chris McCann chris@thestartupdigest.com @cmccann7 Why not do a blog? What do you write about in your Blog? What’s more effective, twitter of facebook? Have you ever done a list buy? What about contests or promotions? Should I send text or html emails?