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![Summary[Startup Digest] is the fastest growing event resource for high tech startups in ecosystem history22 to 31,000+ subscribers in 26 weeks2 to 34 cities in 16 weeksRegarded as the worldwide source for high tech startup events by:"Plain and simple, [Startup Digest] seems like a pretty smart idea to me..."](https://image.slidesharecdn.com/berkeleypresentation-emailissexy-100426200940-phpapp01/75/Email-is-Sexy-UC-Berkeley-Presentation-2-2048.jpg)
![CuratorsBrendan McManusCo-Founder of [Startup Digest], first employee for Wildfire Interactive, Inc. and the UpDownChris McCannCo-Founder of [Startup Digest], organizer for Geeks on a Plane Tokyo, founding team TEDx Silicon ValleyLocal Curators:](https://image.slidesharecdn.com/berkeleypresentation-emailissexy-100426200940-phpapp01/75/Email-is-Sexy-UC-Berkeley-Presentation-3-2048.jpg)
Uploaded byChris McCann
Email is Sexy - UC Berkeley Presentation
The document discusses the growth and strategy of Startup Digest, an email newsletter for tech startups. It grew from 22 to over 31,000 subscribers in 26 weeks and expanded from 2 to 34 cities in 16 weeks. The document provides tips for email campaigns, including making emails personal, ensuring opt-ins, adding value for subscribers, and presenting exclusive content. It argues that email remains an important channel for reaching customers directly and personally.
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Email is Sexy - UC Berkeley Presentation
- 1. Email is SexyChrisMcCann
- 2. Summary[Startup Digest] isthe fastest growing event resource for high tech startups in ecosystem history22 to 31,000+ subscribers in 26 weeks2 to 34 cities in 16 weeksRegarded as the worldwide source for high tech startup events by:"Plain and simple, [Startup Digest] seems like a pretty smart idea to me..."
- 3. CuratorsBrendan McManusCo-Founder of[Startup Digest], first employee for Wildfire Interactive, Inc. and the UpDownChris McCannCo-Founder of [Startup Digest], organizer for Geeks on a Plane Tokyo, founding team TEDx Silicon ValleyLocal Curators:
- 4. Growth Subscriber Growth City Growth
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- 9. Internet Access =Email Address
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- 14. Tips for yourEmail Campaign1. Make sure the email is sent out from a person’s name, not a generic company name
- 15. Tips for yourEmail Campaign2. Make sure people opt-in
- 16. Tips for yourEmail Campaign3. Give Value Add to subscribers
- 17. Tips for yourEmail Campaign4. Present Exclusive Content
- 18. Tips for yourEmail Campaign5. Give a unique tie in to your company
- 19. SummaryEmail is notgoing away anytime soonEmail is a direct and targeted channel to your customersEmail is the personal online channel
- 20. Questions?Should I sendtext or html newsletters?What email platform do you use?How do you make money?How do you use facebook/twitter with email?Chris McCannchris@thestartupdigest.com@cmccann7How did craigslist start?Why not just use a blog?What are the most successful email companies?What metrics do you look at?Are open rates reliable?Why shouldn’t you use gmail/etc to send newsletters?