This document provides an overview of how to create an effective pitch deck for a mobile app startup. It includes recommendations for the types of slides that should be included (cover, problem, solution, demo, traction, market, business model, team, expertise, vision, competition, ask), as well as examples and tips for each slide. Key recommendations include clearly explaining the problem being solved, demonstrating the solution and key features, providing metrics to show traction or potential market size, detailing the business model and revenue streams, highlighting the expertise and experience of the founding team, and establishing the vision and competitive advantages.

1. Kobkrit Viriyayudhakorn, Ph.D.
kobkrit@gmail.com
http://www.kobkrit.com
Lecture 14 @ kobkrit.com
React-Native Course
Startup Pitching
Mobile App Startup

2. Important Links
• Source Codes
https://github.com/kobkrit/learn-react-native
• Course Materials
http://www.kobkrit.com/category/programming/react-
native/
• Score Announcement
http://bit.ly/its484quizscore
• Facebook Group
https://web.facebook.com/groups/ReactNativeThai/

4. Pitch Deck
Cover Problem Solution Traction
Market Business
Team
Expertise
Vision
Competition
< Demo goes here
Ask

5. Cover
• Nice Teaser Picture
• Having your Company Logo,
Company Name.
• Elevator Pitch (High Concept
Pitch)
• What? How? Why?
• Youtube: Filckr for Video.
• Contact and Date

6. Problem
• What is the problem?
• How significant it is?
• Who has it? Who is the
most pain receivers for this
problem?
• How big it is?
Slidebean

7. Solutions
• How we solve the
problem?
• Why it make your
customers happy?
• Why we are better and
different?
FourSquare

8. Demo
• Money Shot Moment!
• Show Killer Feature.
• Demo Screen Shots
Video.
• Demo will FAILED.
Have a Backup.
https://www.youtube.com/watch?v=R0AoOvXxI4o

9. Traction
• How much money you can
make?
• How many active user?
• Testimonial
• Goal: We have valid
problem and valid
solution.
• Problem-Solution Fit.
Mixpanel
If you has no traction, your problem and solution is
just a fantasy — Peter Browne

10. Facebook
Map me
Man packs

11. Market Size
• Bigger is better!
• Estimate size of your
customer
• Top-down approach
• Bottom up approach
• What is their characteristic?
• Estimate your revenue?
Airbnb
Top-down approach

12. Square
Kibin

13. Top-Down approach
• Some research institute said Logistic market is
about 100billion USD.
• 10% of that deliveries item via motorcycle.
• We aimed to get 20% of that the total market size.
• Woot! Our business is 100billion x 10% x 20% =
2billion!!

14. Bottom-Up approach
• More reasonable.
• Right now, Our transaction size is 100USD
• We have 100,000 customer in Thailand
• Our customer purchases 2 time a year.
• Market Size is 100USD x 100K x 2 = 20mil USD
• Our market growing at 200% per year!

15. Business Model
• How do you make money?
• Unit economic
• Customer Acquisition Cost (CAC) <
Customer Lifetime Value (CLV)
• Top 1-3 source of revenue.
• Revenue Models
• Ecommerce? Subscription?
Adventising? Affilate?
Four Square

16. Youtube
Linked in

17. Expertise
• What is your unfair
advantage?
• Proprietary
Technology
• Patent
• Big Makes Lead
• Experienced Team
Square

18. Competition
• List all of your
competitors.
• Show how you’re better or
different.
• Find the most 2 values of
your customers care and
you are best on it.

20. Vision
• What is your future
plan?
• What is your ultimate
goal?
• What is your roadmap?
• How can you win
customer and win
market?

22. Team
• Who are you?
• What make you so
interesting?
• Geeks with deep tech
knowledge
• Entrepreneurs, who just
sold the company
• Sales/Marketing, who
bring a lot of customer.

23. Ask
• How much money do
you want?
• What will you do with
that?
• New Hires
• Marketing
• Infrastructure
Tourist Eye
Square

24. Recap
Cover Problem Solution Traction
Market Business
Team
Expertise
Vision
Competition
< Demo goes here
Ask
Normally ~5 minutes

25. Startup Metric

26. AARRR Metric
• AARRR Metric (from Dave McClure 500 Startup)
• Acquisition
• Activation
• Revenue
• Retention
• Referral

28. Unit Economics
• Getting a new customer, make us richer or
poorer?
• CLTV (Customer Lifetime Value) - Contribution
Margin (Profit) created by a customer in their life
time.
• CAC (Customer Acquisition Cost) - Cost to make
an visitor experience to our service.
• CLTV >> CAC

29. 4 Stages of Startup
1. Hypothesis
• Have at lease five customers pay (revenue), Move next.
2. Problem/Solution Fit
• Have at least 40% retention rate, Move next.
3. Product/Market Fit
• Raise Fund now! Scaling up time!
• Positive Unit economics, CLTV >> CAC. Move next.
4. Product/Economy Fit

30. Hypothesis Stage
• Planning your business on your business model
canvas (or lean canvas)
• 9 Important sections in the business.
• Prove each section one-by-one until we got the
valid business model.
• Qualitative interview customer for problem and
solution.

33. General Development
Process

36. First 6 months
• Development of 3-D world graphics
• Make plug-in to connect with 15 existing chat apps.
• ICQ
• MSN
• …
• Invest time, staff, effort and a lot of money
• Yahoo Messenger
• AOL

37. 0 customers
• Customer said: I don’t want to use imvu to chat with my
friends, because my friend don’t use imvu. I chat with
my friends with existing chat app.
• Another Customer said: We want to find a new friend
via imvu. Not want to talking with the old one.
• Founder of IMVU said: Why we invest 6 month to
make plugin to 15 existing chat app!?
• This worth nothing. Giving everybody in company for
6 months vacation is better!

38. How can we test the market
earlier without invest a lot of
efforts in making product?
We don’t want to build a
product that nobody
wants.

39. Lean Startup Methodology

40. Testing Problem

42. Making MVP
• Learn insight from the previous product interview.
• Start making an demo by making the MVP
(Minimum viable product)
• Simple web/app that can solve a problem for
customer
• Make it as fast as possible.

43. 2 hours investment

44. Testing Solution

46. What next?
Make + Release your product.
Measure by AARRR
Learn / Pivot
Loop

47. Problem/Solution Fit
• Requirement
• Customer have strong demand to pay for your
product.
• At least 5 paying customers.
• Your solution can solve your customer’s problem.

48. Product/Market Fit
• Sean Ellis Test: At least 40% people feel disappointed
when you said they could no longer use the product.
• AARRR: At least 40% Retention Rate
• Depend on industry
• Social Network, at least 60%
• E-commerce, at least 20%
• Raise fund now! Time to scale.

49. Growth Hacking Now!
Investors want to see at least 20%
growth month-over-month
at this point.

50. Product/Economy Fit
• Be able to achieve attractive economics at scale.
• CLTV >> CAC

51. Failed to Product/Economic Fit
https://hackernoon.com/why-startups-fail-after-product-market-fit-f8c558e4f1f8#.wnsjo1y8r

52. Startup Funding
• Pre-Startup / Early Stage - Hypothesis
• Family & Friends
• Seed Round - Problem/Solution Fit
• Incubators, Angle Investors
• Series A, B,… - Product/Marketing Fit
• VC, At least 1 million USD
• Exit - Product/Economy Fit
• IPO, Sale

55. Techsauce