1) The document discusses the relationship between startups and marketing. 2) It defines a startup as an organization searching for a repeatable and scalable business model through a process of customer development. 3) Marketing is defined as exploring, creating, and delivering value to satisfy customer needs at a profit, with a focus on knowing and understanding customers.

1. Startup & Marketing
Lan@nal 201608

2. Agenda
Startup là gì?
Marketing là gì?
Mối quan hệ biện chứng giữa Startup và Marketing ^_^
Kết luận

3. Startup là gì?

4. "A Startup is an organization formed to search for a repeatable and scalable
business model"- Steve Blank | 4 steps to the epiphany

8. Startup ~ Customer Development

9. Marketing là gì?

10. Marketing
Dr. Philip Kotler defines marketing as “the science and art of exploring, creating,
and delivering value to satisfy the needs of a target market at a profit.
“Marketing is the art and science of creating, delighting and keeping customers,
while making a profit and building enterprise value.”
“The aim of marketing is to know and understand the customer so well the product
or service fits him and sells itself.”
“Marketing is the whole business seen from the customer’s point of view.”
Ref: http://heidicohen.com/marketing-definition/

11. Marketing - Customer Focus
Perception: What you think
you are selling.
Reality: what the market
wants to buy.

12. Marketing - Design Customer Journey

13. Marketing ~ Customer Development

14. Startup ~ Marketing

15. Kết luận
Muốn làm Startup:
● Tại sao không tìm hiểu về “xây dựng mô hình kinh doanh dựa trên hiểu biết
về khách hàng"
● Kiến thức Marketing là trọng tâm