Ron Reed is a senior financial executive with over 15 years of experience in implementing business strategies and managing growth. He has led over 15 acquisitions and helped grow Nelson Education to become Canada's largest academic publisher, increasing revenue 9% annually and EBITDA 14.4% annually through expanding margins, acquisitions, and entering new markets. As CFO, he arranged the successful sale of Nelson for over 13 times EBITDA and generated $1.5 million in annual cost savings through systems implementation.

1. Ron Reed CGA MBA
“A CFO WHO GOES BEYOND THE NUMBERS”
Innovation. Growth. Profit.
LETS GO……..…...LETS GROW!.
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2. Ron Reed
Professional Credentials
Innovation. Growth. Profit.
Breadth of Experience
 Senior Financial Executive with a proven track record of exceeding target, and
as a CFO who “consistently goes beyond the numbers”, with over 15 years of
progressive experience in implementing, revamping and monitoring business
strategies.
 Extensive acquisition and divestiture experience, having been involved in
over 15 transactions
 Change agent with a strong business and financial oriented discipline.
 Direct communicator who inspires credibility and trust
Di t i t h i i dibilit d t t
 Hands on leader who builds dedicated financial teams that produce
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outstanding results
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3. Ron Reed
Professional Credentials
Innovation. Growth. Profit.
Breadth of Experience
Managed Managed
Finance and Business
I.T.
IT
Accounting Development
Strategic Corporate
Planning Governance
Cash Flow Ron Reed Mergers and
And Margin Senior Financial Acquisitions
Expansion
Executive
Business
Valuation and Financial
Marketing to Reporting
Investors Leadership, (To Boards)
Coaching and
Mentoring
Managed Managed
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Operations Customer Service
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4. Ron Reed
Professional Credentials
Innovation. Growth. Profit.
Core Strengths
Strengths are :
 Designing and implementing strategy
 Sourcing and integrating acquisitions
 Improving operating leverage
 Working capital expansion
 Building high performance teams. At Nelson,
supervised Operations, Finance, Planning and
IT. A team of 7 direct reports and 93 indirect
reports.
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5. Ron Reed
Professional Credentials
Innovation. Growth. Profit.
Select Performance Highlights
 Propelled Nelson Education Ltd to #1 market share position as Canada’s largest
academic publisher growing revenue at a CAGR of 9% from 1999 to 2007.
 EBITDA expansion that exceeded market growth rates growing at a CAGR of 14.4% from
1999 to 2007. Operating leverage resulting from increasing sales, shifting to higher
margin product and concluding accretive acquisitions.
 Extensive mergers and acquisition experience, having completed over 15 transactions.
Responsibilities included sourcing, negotiating, due diligence and integrating into
business to capture synergies
 Managed the sale process of Nelson from Thomson to OMERs/Apax. Worked closely
g p p y
with Thomson Corporation, Royal Bank of Canada and Morgan Stanley to ensure
lucrative selling price that exceeded 13 times 2006 EBITDA. Responsibilities included
creation of marketing documents; managed three year carve-out audit; presenting
business plan to 7 interested private equity firms; managed due diligence process and
subsequent integration; working with rating agencies (Moody and S&P) to rate debt
debt.
 Road Shows and Syndication of debt to US lending markets and arranging cross
currency and interest rate hedges. (Raised $330M in August 2007)
 Generated Year 1 costs savings of $1.5M by implementing new Warehouse Management
System and b merging O
S t d by i Operations i t Fi
ti into Finance
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6. Ron Reed
Professional Credentials
Innovation. Growth. Profit.
Track Record
Deliver Results…Fast
 Drivers of Historical Growth and Success
 Under my leadership Nelson grew to be largest academic publisher in
Canada.
 Drivers to achieve the #1 total market share position:
1. Accelerated indigenous publishing
2. Leveraged technology
3. Develop new agency partnerships
4. Completed 11 acquisitions since 2000
5. Entered US Market
 Voted one of the most respected business organizations in Canada by
Maclean’s in 2007
 Top 100 Employer award in Canada
 Top 50 Employer award in the Greater Toronto Area
l d i h G A
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7. Ron Reed
Professional Credentials
I ti G th P fit
Innovation. Growth. Profit.
Financial Results of My Approach
1. Revenue Growth  Accelerated indigenous publishing program
Outpaces Industry  Ability to outpace industry trends driven by integrated sales/development process,
Trends breadth of product offering, scale of sales platform
 Sales focus shifting to higher margin products
2. Industry Leading
 High margins driven by scale of operations
Profit Margins
 Margin expansion opportunity due to operating leverage
3. Focused  Capitalize on high growth, high margin opportunities
Investment  Minimize capital requirements
Strategy
St t  Recent expansion and renovation of warehouse facility
 Stability of FCFs result from recurring nature of business and scale of operations
4. Stable Free Cash
 FCF growth driven by higher margin p
g y g g product sales, operating / capital spending
, p g p p g
Flows
efficiencies and improvements in working capital management
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8. Ron Reed
Professional Credentials
Innovate. Growth. Profit.
Thanks for your consideration
ron.reed@rogers.com
Home 905 270 5409
Cell 416 662 3540
See my profile at http://www.linkedin.com/in/ronreeda
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