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Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce [reduced]
The document provides an overview of key business models including marketplaces, software as a service (SaaS), and e-commerce, discussing their characteristics, monetization strategies, key performance indicators (KPIs), and challenges. It is presented by Point Nine Capital, a Berlin-based investment firm focused on seed and Series A rounds. Key metrics for each model are outlined along with examples of successful implementations.
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Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce [reduced]
- 1. Business models 101 Thebasis of SaaS, Marketplaces & eCommerce @rodrigoMrzBelgrade, May 2014
- 2. Agenda 0. Intro toPoint Nine 1. Marketplaces 2. SaaS (Software-as-a-Service) 3. Ecommerce a. Major characteristics b. Monetization c. Key challenges d. Top 3 KPIs e. Examples & Trends @rodrigoMrz
- 3. Intro to PointNine Capital @rodrigoMrz | rodrigo@pointninecap.com • Berlin-based, investing in Europe • 40mEur fund, focus in seed & series A • SaaS and Marketplaces *CJ @rodrigoMrz
- 4. Funding sources Idea StartupEarly Maturity Growth Clients Crowdfunding F&F Accelerators Angels Fondos VC Private equity IPO Debt $ @rodrigoMrz
- 5. 3 business models SupplyDemand % Software Users $ Product Customers $$ Getting a commission for intermediating between supply and demand Marketplace Charging users for accessing a software SaaS Selling products to customers and getting a margin for it eCommerce @rodrigoMrz
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- 7. Marketplaces (i) –intro Challenges • Generate liquidity • Chicken and egg • Monetization timing Characteristics • B2B / B2B2C / B2C / C2C • Inventory vs digital • Network effects Supply Demand % @rodrigoMrz
- 8. Marketplaces (ii) –key metrics When you start • Supply: # of new/cumulated listings • Demand: growth in sign-ups • Active Users (buyers / sellers) • # Transactions In the next phase • Recurring customers • Successful items/listings per total • Take Rate (% as of GMV) @rodrigoMrz
- 9. Marketplaces (iii) –examples Full-stack Digital marketplace 1-click booking Mobile-first Peer2peer Pioneers @rodrigoMrz
- 10. 2. Software asa Service (SaaS) @rodrigoMrz
- 11. SaaS (i) –intro Challenges • Product development • Marketing • Conversions Characteristics • B2B / B2C • Subscription • Quality / Speed of product • Cloud (no maintenance) • Upfront payments Software Users $ @rodrigoMrz
- 12. SaaS (ii) –key metrics When you start • Inbound traffic • Conversion funnel • Churn In the next phase • MRR growth • CAC: Only paid; for each channel • Churn! @rodrigoMrz
- 13. SaaS (iii) –examples Horizontal Mobile-first Platforms Pioneers Consumerization Vertical @rodrigoMrz
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- 15. eCommerce (i) –intro Challenges • Marketing costs • Operations • Competition on price • Rocket Internet ;-) Characteristics • B2C / B2B • Margins • Own vs drop-shipping Product Customers $$ @rodrigoMrz
- 16. eCommerce (ii) –key metrics When you start • CPO • Margins • AOV • Revenue growth In the next phase • Recurring purchase • Free-cashflow • Inventory @rodrigoMrz
- 17. eCommerce (iii) –examples Flash-sales ReCommerce Online brands Pioneers Hardware @rodrigoMrz
- 18. If you wantto stay in touch … www.pointninecap.com + Some say we have a pretty cool newsletter! ;) Follow us on Twitter @rodrigoMrz | @PointNineCap rodrigo@pointninecap.com Thanks!