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Big Ideas.
Brand Strategy.
Business Longevity.
1
Presented by Jacqueline Sanders-Blackman
Author, Advocate, Speaker, Software Engineer,
Brand/Business Owner
copyright 2023 @ techexpressoconsulting.com
Strategy - Why and What
❏ Workshop & Teaching (2015)
❏ Book (2017)
❏ Book Series (2018)
❏ Book Signings & Vendor Tables
(2018 - 2020)
❏ Book Related Accessories (2019)
❏ Book Curriculum (2020)
❏ Online Stores(2020 - 2021)
❏ Bookstore (2023)
❏ Book Franchise (Stretch Goals)
2
copyright 2023 @ techexpressoconsulting.com
(Ideal) Entrepreneur Definition
❏ Entrepreneurs take their career (source of income) into their hands.
❏ Entrepreneurs proactively direct their career in the direction of their choice.
❏ Entrepreneurship is about building a life on your own terms.
❏ No bosses (This is a trap! Beware. Caution. Warning!)
❏ No restricting schedules
❏ No one holding you back
❏ Entrepreneurs are able to take the steps toward making the world a better place—for
everyone in it, not just for themselves.
❏ Entrepreneurs create jobs.
❏ Entrepreneurs innovate.
❏ Entrepreneurs create change.
❏ Entrepreneurs give back to society.
❏ Entrepreneurs are Bosses but not bossy.
3
copyright 2023 @ techexpressoconsulting.com
Big Ideas.
Brand Strategy.
Business Longevity.
4
copyright 2023 @ techexpressoconsulting.com
Who & What
Why & When
How
Big Ideas
5
copyright 2023 @ techexpressoconsulting.com
Big Ideas - Who and What
6
copyright 2023 @ techexpressoconsulting.com
What’s the Big Idea?
There Can Be More Than One!
1. Focus on What’s Important
2. Eliminate Distractions
3. Devise Creative Solutions
4. Plan 2 - 3 Steps Ahead
7
copyright 2023 @ techexpressoconsulting.com
Understanding the Customer and
Their Money
1. Who are your buyers
2. Why do they buy
3. Why should they buy from you?
4. How often do they buy what you’re selling?
5. How much are they willing to pay?
8
copyright 2023 @ techexpressoconsulting.com
Brand Strategy
9
copyright 2023 @ techexpressoconsulting.com
1. Credibility
2. Trust
3. Reliability
4. Honesty
5. Service
6. Satisfaction
7. Feedback
8. Responsiveness
9. Feeling
10. Purpose
Branding More than a Logo
10
copyright 2023 @ techexpressoconsulting.com
Longevity - Making the Pieces Fit Together
Brand - Customer - Strategy
11
copyright 2023 @ techexpressoconsulting.com
Longevity
12
copyright 2023 @ techexpressoconsulting.com
Connecting the Dollars & Dots - Problem Solving
1. Inspiration - Why
2. Empathy - Who
3. No Bad Ideas - Why Not
4. Prototyping - How (the Idea)
5. Quality - What
6. Execution & Sourcing (Feasibility) - How
7. Distribution - When & Where
8. Make Some Mistakes - What Did You Learn
13
copyright 2023 @ techexpressoconsulting.com
Planning - Twist and Turns
● Pivot. Be Flexible.
● Observe People & Current
Events
● A Good Memory
● Make Decisions Real Time
● Perseverance
14
copyright 2023 @ techexpressoconsulting.com
Perseverance
1. Zappos started at age 24 by Nick
Swinmurn
2. Mashable started at age 20 by Pete
Cashmore
3. Brick Stix started at age 9 by Greyson
MacLean
4. Facebook started at age 19 by Mark
Zuckerberg
5. Firefox (Operating System) started at
age 19 by Blake Ross
6. MyYearBook.com started at age 19 by
Catherine Cook
7. Tumblr started at age 20 by David Karp
15
copyright 2023 @ techexpressoconsulting.com
16
copyright 2023@ techexpressoconsulting.com
jsb@expressobookstore.com
404-478-7870
linkedin.com/in/jacqueline007
@Jacqueline007
Stay in Touch
www.expressobookstore.com
www.instagram.com/expressokidsluvstem/
Homework
They Did It & You Can Do It!
17
copyright 2023 @ techexpressoconsulting.com
18
copyright 2023 @ techexpressoconsulting.com
Lil Dee and Brown Boy Joy Dolls
Mo’s Bows
19
copyright 2023 @ techexpressoconsulting.com
Moxie
20
copyright 2023 @ techexpressoconsulting.com
21
copyright 2023 @ techexpressoconsulting.com
Kordell Baker 2.0
Mr. Cory and Mikaila Ulmer
22
copyright 2023 @ techexpressoconsulting.com
The Yummy Brothers
23
copyright 2023 @ techexpressoconsulting.com
24
copyright 2023 @ techexpressoconsulting.com
Cedric Brown - Wearable Art
25
copyright 2023 @ techexpressoconsulting.com
Christopher Gray and Scholly App
26
copyright 2023 @ techexpressoconsulting.com
Jewel Burks Solomon & Part Pic
27
copyright 2023@ techexpressoconsulting.com
jsb@expressobookstore.com
404-478-7870
linkedin.com/in/jacqueline007
@Jacqueline007
Stay in Touch
www.expressobookstore.com
www.instagram.com/expressokidsluvstem/

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Big Ideas. Brand Strategy. Business Longevity.

  • 1. Big Ideas. Brand Strategy. Business Longevity. 1 Presented by Jacqueline Sanders-Blackman Author, Advocate, Speaker, Software Engineer, Brand/Business Owner copyright 2023 @ techexpressoconsulting.com
  • 2. Strategy - Why and What ❏ Workshop & Teaching (2015) ❏ Book (2017) ❏ Book Series (2018) ❏ Book Signings & Vendor Tables (2018 - 2020) ❏ Book Related Accessories (2019) ❏ Book Curriculum (2020) ❏ Online Stores(2020 - 2021) ❏ Bookstore (2023) ❏ Book Franchise (Stretch Goals) 2 copyright 2023 @ techexpressoconsulting.com
  • 3. (Ideal) Entrepreneur Definition ❏ Entrepreneurs take their career (source of income) into their hands. ❏ Entrepreneurs proactively direct their career in the direction of their choice. ❏ Entrepreneurship is about building a life on your own terms. ❏ No bosses (This is a trap! Beware. Caution. Warning!) ❏ No restricting schedules ❏ No one holding you back ❏ Entrepreneurs are able to take the steps toward making the world a better place—for everyone in it, not just for themselves. ❏ Entrepreneurs create jobs. ❏ Entrepreneurs innovate. ❏ Entrepreneurs create change. ❏ Entrepreneurs give back to society. ❏ Entrepreneurs are Bosses but not bossy. 3 copyright 2023 @ techexpressoconsulting.com
  • 4. Big Ideas. Brand Strategy. Business Longevity. 4 copyright 2023 @ techexpressoconsulting.com Who & What Why & When How
  • 5. Big Ideas 5 copyright 2023 @ techexpressoconsulting.com
  • 6. Big Ideas - Who and What 6 copyright 2023 @ techexpressoconsulting.com
  • 7. What’s the Big Idea? There Can Be More Than One! 1. Focus on What’s Important 2. Eliminate Distractions 3. Devise Creative Solutions 4. Plan 2 - 3 Steps Ahead 7 copyright 2023 @ techexpressoconsulting.com
  • 8. Understanding the Customer and Their Money 1. Who are your buyers 2. Why do they buy 3. Why should they buy from you? 4. How often do they buy what you’re selling? 5. How much are they willing to pay? 8 copyright 2023 @ techexpressoconsulting.com
  • 9. Brand Strategy 9 copyright 2023 @ techexpressoconsulting.com
  • 10. 1. Credibility 2. Trust 3. Reliability 4. Honesty 5. Service 6. Satisfaction 7. Feedback 8. Responsiveness 9. Feeling 10. Purpose Branding More than a Logo 10 copyright 2023 @ techexpressoconsulting.com
  • 11. Longevity - Making the Pieces Fit Together Brand - Customer - Strategy 11 copyright 2023 @ techexpressoconsulting.com
  • 12. Longevity 12 copyright 2023 @ techexpressoconsulting.com
  • 13. Connecting the Dollars & Dots - Problem Solving 1. Inspiration - Why 2. Empathy - Who 3. No Bad Ideas - Why Not 4. Prototyping - How (the Idea) 5. Quality - What 6. Execution & Sourcing (Feasibility) - How 7. Distribution - When & Where 8. Make Some Mistakes - What Did You Learn 13 copyright 2023 @ techexpressoconsulting.com
  • 14. Planning - Twist and Turns ● Pivot. Be Flexible. ● Observe People & Current Events ● A Good Memory ● Make Decisions Real Time ● Perseverance 14 copyright 2023 @ techexpressoconsulting.com
  • 15. Perseverance 1. Zappos started at age 24 by Nick Swinmurn 2. Mashable started at age 20 by Pete Cashmore 3. Brick Stix started at age 9 by Greyson MacLean 4. Facebook started at age 19 by Mark Zuckerberg 5. Firefox (Operating System) started at age 19 by Blake Ross 6. MyYearBook.com started at age 19 by Catherine Cook 7. Tumblr started at age 20 by David Karp 15 copyright 2023 @ techexpressoconsulting.com
  • 17. Homework They Did It & You Can Do It! 17 copyright 2023 @ techexpressoconsulting.com
  • 18. 18 copyright 2023 @ techexpressoconsulting.com Lil Dee and Brown Boy Joy Dolls
  • 19. Mo’s Bows 19 copyright 2023 @ techexpressoconsulting.com
  • 20. Moxie 20 copyright 2023 @ techexpressoconsulting.com
  • 21. 21 copyright 2023 @ techexpressoconsulting.com Kordell Baker 2.0
  • 22. Mr. Cory and Mikaila Ulmer 22 copyright 2023 @ techexpressoconsulting.com
  • 23. The Yummy Brothers 23 copyright 2023 @ techexpressoconsulting.com
  • 24. 24 copyright 2023 @ techexpressoconsulting.com Cedric Brown - Wearable Art
  • 25. 25 copyright 2023 @ techexpressoconsulting.com Christopher Gray and Scholly App
  • 26. 26 copyright 2023 @ techexpressoconsulting.com Jewel Burks Solomon & Part Pic