The widespread adoption of artificial intelligence (AI) in marketing has reached a pivotal moment. Nowadays, it’s rare to come across any company, regardless of its size, that doesn’t leverage cutting-edge AI marketing tools to better their brand or business’s marketing efforts. Whether you’re a blogger, an e-commerce entrepreneur, an affiliate marketer, or part of a global corporation, including AI-powered marketing tools into your business strategy is an absolute game-changer. By harnessing the power of AI, you can orchestrate and execute highly impactful marketing campaigns that propel you towards achieving your goals with unmatched speed and efficiency. But we know marketing is a vast space with many different mediums. That’s why we’ve found a tool for every aspect of marketing, from content creation to comprehensive marketing process management. Check it out.

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September 15, 2023
10 Powerful AI Marketing Tools to Grow Your Business in
2023
process.st/ai-marketing-tools
Grace Donaldson
September 15, 2023
Artificial Intelligence, Marketing
The widespread adoption of artificial intelligence (AI) in marketing has reached a pivotal
moment. Nowadays, it’s rare to come across any company, regardless of its size, that
doesn’t leverage cutting-edge AI marketing tools to better their brand or business’s
marketing efforts.
Whether you’re a blogger, an e-commerce entrepreneur, an affiliate marketer, or part of a
global corporation, including AI-powered marketing tools into your business strategy is an
absolute game-changer.
By harnessing the power of AI, you can orchestrate and execute highly impactful marketing
campaigns that propel you towards achieving your goals with unmatched speed and
efficiency.

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But we know marketing is a vast space with many different mediums. That’s why we’ve found
a tool for every aspect of marketing, from content creation to comprehensive marketing
process management. Check it out:
Process AI: Best for building and running marketing processes
Process Street’s Process AI can be utilized as a powerful marketing tool to streamline and
optimize various marketing processes. Here are some ways Process Street’s Process AI can
be used for marketing:
Lead generation and qualification
Process AI can assist in automating lead generation and qualification processes. By
integrating with CRM systems or marketing automation platforms, Process AI can:
Automatically analyze incoming leads
Qualify these leads based on predefined criteria
Assign them to the appropriate sales or marketing teams for further follow-up
Campaign planning and execution
Marketing teams spend tons of time planning and executing their campaigns. Including
Process AI in this process can help streamline the campaign planning and execution stages.

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This AI marketing tool can automate the creation of campaign workflows, providing step-by-
step instructions for each task, setting deadlines, and assigning responsibilities. All this is
constructed through a single prompt.
When the workflow has been set up with Process AI, you can run the process to ensure that
campaign activities are properly executed, and there’s a paper trail of everything that’s been
done for added accountability and transparency.
Content creation and publishing
Process AI proves invaluable in various content creation and publishing scenarios,
enhancing productivity and output quality. Here are a few examples of how Process AI can
be useful:
Blogging
Process AI can automate the workflow for blog post creation and publishing. It can assist in
keyword research, outline building, and the necessary approvals from picking a title to
publishing the blog. This streamlines the entire process, ensuring consistent quality and
saving time for content creators.
Social media management
With Process AI, social media tasks become effortless. It can automate the scheduling and
publishing of posts across platforms, track engagement metrics, and suggest optimal posting
times.
By simplifying these tasks, Process AI allows marketing teams to focus on crafting engaging
content and fostering meaningful interactions with their audience.
Email marketing
Process AI can streamline the process of creating and sending marketing emails. It can help
generate personalized email templates, optimize subject lines and call-to-action phrases,
and automate email sequencing. This not only saves time but also ensures a cohesive and
effective email marketing strategy.
Content review and editing
Process AI plays a significant role in the review and editing process. The AI-powered
process management platform automated constructed a workflow with tasks around:
Checking grammar, spelling, and readability
Ensuring that content meets high-quality standards
Fact-checking statistics and information

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Tasks are also included to ensure and feedback from editors is easily visible, making the
editing process more efficient and effective.
Content localization
When expanding into international markets, Process AI aids in content localization. It can
help with translation, cultural adaptation, and ensuring consistency across different language
versions of the content. This streamlines the localization process and helps maintain brand
voice and messaging integrity.
AI Carousels: Best for creating social media content
AI Carousels can be an excellent marketing tool for social media creation, offering a visually
engaging and interactive way to share content with your audience.
Here’s how AI Carousels can be used as a marketing tool for social media:
Storytelling and information sharing
AI Carousels allow you to tell a story or share information in a dynamic and captivating
manner. You can use each carousel slide to convey a different message or highlight various
aspects of your product, service, or brand.
Product showcases and demos

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AI Carousels are ideal for showcasing your products or services. The tool can create visually
appealing slides that highlight different product variations, demonstrate usage scenarios, or
showcase customer testimonials. By using AI-generated visuals or graphics, you can create
attention-grabbing carousels that stand out from the competition.
Interactive quizzes and polls
Utilize AI Carousels to effectively boost engagement by incorporating interactive polls or
quizzes that resonate with your audience’s interests. Engaging your audience through
thought-provoking questions, multiple-choice options, and direct interaction within the
carousel fosters a deeper connection.
This strategy not only increases engagement but also offers valuable insights and feedback
from your audience, empowering you to make data-driven decisions.
Before and after comparisons
If your product or service involves transformations or improvements, AI Carousels can
effectively showcase before and after scenarios. This can be particularly useful in industries
such as fitness, home improvement, or beauty.
By presenting visually compelling comparisons, you can demonstrate the effectiveness of
your offerings and generate interest and desire among your target audience.
User-generated content
AI Carousels offer a valuable opportunity to harness the power of user-generated content
(UGC) and create meaningful connections with your audience. By encouraging individuals to
share their photos, videos, or testimonials, you can curate these submissions into captivating
carousels.
This strategic approach not only amplifies authenticity but also nurtures a vibrant sense of
community and active engagement with your brand. By showcasing UGC through AI
Carousels, you not only empower your audience but also foster a sense of ownership and
pride among contributors.
Mini tutorials or tips
Use AI Carousels to provide quick and actionable tutorials or tips related to your industry or
niche. Each slide can feature a bite-sized tip, accompanied by visuals or graphics that
enhance understanding and retention. This positions your brand as an authority and provides
value to your audience.
Seasonal promotions and campaigns

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AI Carousels can be employed to promote seasonal offers, discounts, or limited-time
campaigns. By creating visually appealing slides with persuasive copy and compelling
visuals, you can generate excitement and urgency among your audience, encouraging them
to take advantage of your promotions.
Optimove: Best for processing marketing campaign data
Optimove is a powerful marketing tool that specializes in customer relationship management
(CRM) and customer retention. It offers advanced AI-powered data analytics and
segmentation capabilities, enabling businesses to personalize their marketing efforts and
maximize customer lifetime value.
Here’s how Optimove can be used as an AI marketing tool:
Customer segmentation
Optimove helps businesses segment their customer base effectively. It utilizes advanced
algorithms and machine learning to analyze customer behavior, preferences, and purchase
history.
This allows you to create targeted customer segments based on various attributes such as:
Demographics
Purchase frequency
Browsing behavior
Engagement level

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With well-defined segments, you can tailor your marketing campaigns to specific customer
groups, improving relevancy and response rates.
Personalized campaigns
With Optimove, you can create highly personalized marketing campaigns across multiple
channels, including:
Email
Mobile push notifications
SMS
Leveraging customer data and segmentation, you can deliver tailored messages,
recommendations, and offers that resonate with individual customers. Personalization boosts
engagement, customer satisfaction, and conversion rates, leading to increased revenue and
loyalty, which is exactly what you want to achieve.
A/B testing and optimization
Optimove facilitates A/B testing and optimization of your marketing campaigns. You can
experiment with different content, messaging, offers, and delivery times to identify the most
effective strategies. Through data-driven insights and analytics, you can refine your
campaigns and continuously improve their performance, maximizing conversions and
revenue.
ROI analysis and reporting
The AI-powered tool is designed with comprehensive reporting and analysis tools to evaluate
the effectiveness of your marketing campaigns. It enables you to:
Track key performance indicators (KPIs)
Measure ROI
Assess the impact of different marketing initiatives
With actionable insights, you can make data-driven decisions, allocate resources efficiently,
and optimize your marketing strategies.
GrowthBar: Best for SEO optimization

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GrowthBar is a marketing tool designed to help businesses optimize their online marketing
efforts and improve their search engine visibility. It provides valuable SEO (Search Engine
Optimization) insights and data directly within your browser, allowing you to make informed
decisions and take actionable steps to grow your online presence.
Here’s how GrowthBar can be used as a marketing tool:
Keyword research
You’re provided with an all-inclusive set of tools for conducting keyword research. Within the
GrowthBar platform, you have the ability to:
Delve into keyword volumes
Assess competition levels
Discover related keyword suggestions
This enables you to pinpoint valuable keywords that are in sync with your business and cater
to your target audience. By seamlessly integrating keyword research into your content
strategy, you can optimize your website and craft content that not only attracts organic traffic
but also captures relevant search queries.
Competitor analysis
GrowthBar enables you to analyze your competitors’ websites and online presence. You can
gain insights into their:

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Top-ranking keywords
Backlink profiles
Traffic estimates
This information allows you to understand your competitors’ strategies and identify areas of
opportunity. You can then refine your own SEO and marketing tactics to outperform your
competitors and capture a larger share of the market.
On-page SEO optimization
This AI marketing tool offers on-page SEO recommendations for your website’s pages. It
analyzes factors such as meta tags, headers, content length, keyword usage, and internal
linking. By following these recommendations, you can:
Optimize your web pages for search engines
Improve your organic rankings
Increase the visibility of your website in search results
Backlink analysis
Insights into backlinks are easily available through GrowthBar, which is a crucial factor for
search engine rankings. You can view your own backlink profile as well as your competitors’
backlinks. This helps you identify authoritative websites and potential link-building
opportunities. By acquiring high-quality backlinks, you can enhance your website’s:
Authority
Credibility
Search engine rankings
Content strategy
GrowthBar assists in developing an effective content strategy. By analyzing search volumes,
competition levels, and related topics, you can identify content gaps and opportunities in your
industry. This enables you to create valuable, relevant, and SEO-friendly content that
resonates with your target audience and attracts organic traffic.
Local SEO
If you have a local business, GrowthBar provides specific features for local SEO
optimization. It helps you identify local keywords, track local rankings, and analyze local
competitors. This allows you to optimize your website and online presence to target
customers in specific geographic locations, improving your visibility in local search results.
SERP analysis

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GrowthBar provides a detailed analysis of search engine results pages (SERPs) for specific
keywords. You can view:
Organic search results
Paid advertisements
Featured snippets
Related searches
This information helps you understand the SERP landscape and adjust your SEO and
content strategies accordingly to increase your chances of ranking higher and capturing
more clicks.
Opus Clip: Best for short-form video creation
Opus Clip is an AL-powered video editing and screen recording tool that can be utilized as a
marketing tool to create engaging visual content for various marketing purposes.
Here’s how Opus Clip can be used in marketing:
Video content creation
With Opus Clip’s intuitive interface and editing features, you can craft compelling video
content that captures the attention of your audience and communicates your marketing
messages effectively. The tool allows you to create professional-looking videos to promote

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your products, services, or brand. You can edit and enhance your videos by adding text
overlays, annotations, transitions, and effects.
Screen recording and product demonstrations
Opus Clip’s screen recording feature enables you to capture your computer screen, making it
ideal for creating product demonstrations, tutorials, or software walkthroughs. You can record
your screen while showcasing the features and benefits of your product or providing step-by-
step instructions. This helps potential customers better understand your offerings and
increases their engagement with your brand.
Social media marketing
This AI marketing tool supports video optimization for various social media platforms. You
can easily resize and customize your videos to meet the specific requirements of platforms
like:
This allows you to create tailored video content for different social media channels, improving
your reach and engagement with your target audience.
Video ads and promotions
You can easily create eye-catching video ads and promotional content with Opus Clip. With
this AI tool, you can leverage its editing features to add call-to-action (CTA) overlays,
branded elements, and captivating visuals. By creating compelling video ads, you:
Capture the interest of potential customers
Increase click-through rates
Drive conversions
Video testimonials and customer stories
Opus Clip helps you create impactful video testimonials and customer stories. You can
interview satisfied customers or partners and edit the footage to create persuasive video
content that highlights the benefits and success stories related to your products or services.
Video testimonials add credibility to your brand and can influence the purchasing decisions
of potential customers.
Video email marketing
You’re empowered to streamline the video production for your email campaigns with Opus
Clip. This AI marketing tool lets you create personalized video content, which can
significantly improve:
Open rates

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Click-through rates
Overall engagement with your audience
You can record short video messages, product updates, or special offers and embed them in
your email communications.
ElevenLabs: Best for text-to-speech audio creation
ElevenLabs’ Prime Voice AI can be used as a marketing tool to enhance various aspects of
content creation and audience engagement.
Here’s how it can be utilized:
Enhanced storytelling
Prime Voice AI offers realistic Text-to-Speech (TTS) and Voice Cloning capabilities. This
allows marketers to create compelling audio content for storytelling purposes. Whether it’s for
podcasts, video game development, short stories, or branded content, the lifelike voices
generated by Prime Voice AI can enhance the immersive experience and captivate the
audience.
Language expansion
Expanding into new markets and languages is a significant opportunity for marketers. With
Prime Voice AI, you can generate top-quality spoken audio in multiple languages, allowing
you to reach and engage diverse audiences globally. This can help increase:

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Brand awareness
Accessibility
Audience growth
Speech synthesis for marketing content
Prime Voice AI’s Speech Synthesis tool allows marketers to convert written marketing
content, such as blog posts, social media updates, and promotional materials, into
professional audio quickly. This enables you to offer audio versions of your content, catering
to users who prefer listening over reading. It enhances accessibility and provides an
additional touchpoint to connect with your audience.
Brand voice customization
With VoiceLab, marketers can design entirely new synthetic voices or clone their own voices.
This allows for customization and consistency in brand voice across various audio content.
Having a unique and recognizable brand voice can strengthen brand identity and improve
brand recall among your audience.
AI Buster: Best for writing assistance
AI Buster is an advanced AI-powered writing assistant for content creation.
Here’s how it can be used in your marketing team:
Content generation

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AI Buster enables marketers to generate a wide range of content types such as blog posts,
product reviews, case studies, and more. Marketers can easily leverage the AI-powered
writing assistant to quickly create high-quality content tailored to their target audience. This
content can then be used to:
Attract organic traffic
Engage website visitors
Drive conversions
Auto-blogging
AI Buster simplifies the content creation, scheduling, and publishing workflow. Marketers can
automate their blogging activities by using the tool to generate blog posts and then schedule
them for publishing. This ensures:
A consistent publishing schedule
Keeps the website fresh with new content
Enhances overall website performance
Content optimization
You can use AI Buster for content optimization. Marketers can input existing content into the
tool and receive suggestions for improvements, such as enhancing readability, improving
SEO, or making the content more compelling. This optimization feature helps marketers
refine their content for better performance and audience engagement.
GetGenie: Best for content creation

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GetGenie leverages AI algorithms and machine learning to automate various content and
SEO tasks, such as keyword research, content optimization, competitor analysis, and
performance tracking.
Here’s how it can be used:
Automated keyword research
The AI algorithms offered by GetGenie can analyze search trends, user behavior, and
competitor data to provide automated keyword research. Marketers can quickly identify
relevant keywords and phrases to optimize their content for better search engine visibility
and attract targeted organic traffic.
Content optimization
GetGenie offers content optimization recommendations based on AI-driven analysis. It can
suggest improvements to headings, meta tags, content structure, and keyword usage to help
marketers create SEO-friendly content that ranks well in search engine results pages
(SERPs).
Competitor analysis
With GetGenie’s competitor analysis feature, marketers can gain valuable insights into their
competitors’ SEO strategies. The tool can identify competitor keywords, backlink profiles,
and content gaps, enabling marketers to refine their own strategies and stay ahead in the
competitive landscape.

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Performance tracking
This AI marketing tool provides real-time SEO analysis and performance tracking. Marketers
can monitor:
Keyword rankings
Organic traffic metrics
Backlink profiles
These metrics help marketers assess the effectiveness of their SEO efforts. The tool offers
actionable insights and recommendations for improving website visibility and increasing
organic traffic based on these metrics.
Graphite Note: Best for marketing strategy creation
Graphite Note is an analytics tool that uses AI to interpret data and turns it into strategic
marketing strategies.
Here’s how Graphite Note can be used as an AI marketing tool:
Data visualization
Graphite Note enables marketers to create visually compelling charts, graphs, and
dashboards to represent marketing data. You can import data from various sources, such
as:
CRM systems
Web analytics tools
Social media platforms

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Advertising platforms
By visualizing your data, you can quickly identify patterns, trends, and correlations, allowing
for a better understanding and interpretation of marketing performance.
Performance tracking
With Graphite Note, you can track and monitor key performance indicators (KPIs) related to
your marketing efforts. By creating customized dashboards, you can view real-time metrics
such as:
Website traffic
Conversion rates
Email campaign performance
Social media engagement
Advertising ROI
This helps you measure the effectiveness of your marketing campaigns and optimize them
for better results.
Campaign analysis
Graphite Note allows you to analyze the performance of your marketing campaigns in detail.
You can track metrics like impressions, clicks, conversions, and revenue across different
channels and campaigns.
By visualizing this data, you can identify which campaigns are driving the most value and
allocate your marketing budget accordingly. It also helps you identify underperforming
campaigns and take corrective actions.
Customer segmentation
You’re provided with easy customer segmentation and analysis. By combining demographic,
behavioral, and transactional data, you create meaningful customer segments.
From here, you can understand the characteristics and behaviors of different customer
groups. This enables you to:
Personalize your marketing efforts
Tailor messages (and offers to specific segments)
Improve overall customer targeting
Marketing funnel analysis

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Graphite Note helps you analyze and optimize your marketing funnel. You can track the
customer journey from awareness to conversion and identify any bottlenecks or areas for
improvement.
By visualizing the conversion rates at each stage of the funnel, you can pinpoint areas where
customers drop off or get stuck. This allows you to optimize your marketing strategies and
tactics to improve conversion rates and drive more sales.
Capsule AI Studio: Best for video content creation
Capsule AI Studio, an AI-assisted video editor and uses AI to automatically add professional-
looking video elements like motion graphics, B-roll, and captions.
Here’s how it can be utilized as an AI marketing tool:
Quick and professional video editing
Capsule AI Studio leverages AI technology to automatically add professional-looking video
elements like:
Motion graphics
B-roll footage
Captions

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This allows marketers to create visually engaging videos without the need for advanced
video editing skills or relying heavily on professional editors. The tool streamlines the video
editing process, saving time and effort.
On-brand and customizable videos
With Capsule AI Studio, marketers can ensure that their videos are on-brand and align with
their visual identity. The tool allows for customization, enabling users to incorporate their
own:
Branding elements
Logos
Colors
Fonts
This ensures consistency across marketing videos, enhancing brand recognition and
maintaining a cohesive visual presence.
Maximizing your marketing efforts: Working smarter, not harder
In today’s marketing landscape, AI has become a game-changer. It’s hard to find any
company, big or small, that isn’t using cutting-edge AI tools to supercharge their marketing.
No matter if you’re a blogger, an online seller, or part of a huge corporation, adding AI-
powered marketing tools to your playbook is a total game-changer. These tools let you run
killer marketing campaigns that help you reach your goals crazy fast.
The future of marketing? It’s all about AI – making things efficient, effective, and seriously
exciting. And if you’re not jumping on the bandwagon, your marketing results will fall behind.
Do you have any other use cases for marketing tools that you’d like to see powered by AI?
Let us know in the comments.
Grace Donaldson

20. 20/20
Grace is a content writer with a thirst for knowledge and coffee. You'll find her reading in a
small café or singing at a rundown jazz bar when she's not overconsuming coffee or
compartmentalizing her thoughts into a blog post.
One Comment
Grace you have a great list of AI marketing tools these tools are really helpful to
everyone but only a few people like you know about them and you have shared your
knowledge with us this will help us to better understand these tools and use them.
Thanks for sharing this article.
Reply
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