Gage-Cannon seeks to work closely with established venture capital firms and private investors in order to bridge the gap between technology visionaries and the investor world.

1. GAGE-CANNON VENTURE CONSULTING LTD.
CONNECTING RESOURCES TO OPPORTUNITIES
20-22 Wenlock Road, London, N1 7GU, UK
Telephone: +44 (0) 7725 628 876
Email: info@gcventureconsulting.com
Website: www.gcventureconsulting.com
Marketing Technologies
Insight
Interaction
Intelligence
Engagement
IMPROVED OPPORTUNITY DETECTION
GREATER MERGER OPPORTUNITIES
INCREASED RISK-REDUCTION
MORE EFFICIENT CAPITAL UTILIZATION
INTERACTIVE STRATEGIC PLANNING
Gage-Cannon seeks to work closely with established
venture capital firms and private investors in order to
bridge the gap between technology visionaries and the
investor world. The company keeps track of emerging
trends in the marketing technology space to identify likely
winners, either as stand-alone ventures or component
providers within a larger framework.
The marketing technology space is a
superheated playground.
Gage-Cannon focuses primarily on Do-It-Yourself
marketing technology platforms capable of efficiently
reaching and servicing global audiences. If you are
looking to invest in these types of technologies, we are
interested in working with you.
We help you make the right investment
decision at the right time.
G a g e - C a n n o n V e n t u r e
C o n s u l t i n g Lt d .
REAL-TIME DIY INSIGHTS &
ENGAGEMENT PLATFORMS

2. TARGET TECHNOLOGIES
Complimentary technologies can be
leveraged in cluster frameworks to
drive market penetration and sales.
Among technologies that fall within
this category are:
Location tracking
Customer intelligence
Customer engagement
Data integration & visualization
Their limited capabilities can be
greatly harnessed by bringing them
together within a central framework.
The merging of two world visions
SYNCHRONIZING TECHNOLOGY DEVELOPERS AND INVESTORS
Founders of marketing technology ventures
perceive what the future holds in store. To
them, their technology is unique, its value
unimaginable and it will practically sell itself.
The reality, however, is that only a minority
has the business savvy and marketing know-
how to turn that vision into a lucrative
business. Our role is to help them understand
the difference between what can be done and
what has to be done to realize their vision.
Investors regard the marketing technology
space as a major opportunity and rightly so.
The challenge is matching the right investor
with the right venture so that both parties
understand each other's agenda and
objectives. We help bridge this gap by
matching ventures to investor criteria and
experience in this space. Marketing
technologies are exciting and world-changing
but have to be approached cautiously.
Marketing technology
platforms and frameworks
UNDERSTANDING THE MARKETING
VALUE-CHAIN IS IMPORTANT
WHAT TO LOOK FOR
Does the venture owns the rights to core
technical components and can patent all or
parts of the code or hardware? Do founders and
key personnel operate as a team? Are the
frameworks, service delivery processes and
underlying architectures structurally efficient?
Are scalability issues properly addressed? Is
there a single point of failure?
DECIPHERING THE OPPORTUNITY
Look past the cosmetics to the core technology
being developed. Is there a real demand for it?
What audience is the venture targeting? How
does it intend to capture it? What are the growth
plans? Does the venture have the ability to
execute the plans? These are among the
questions we seek answers to before making an
investment recommendation.
THE GAGE-CANNON RISK-MANAGEMENT APPROACH
When investing in marketing technologies, understanding and keeping track of
the competitive landscape is critically important.
If you want to learn more about how we can help you decipher what ventures
are most suitable for your portfolio, our contact information is:
Tel: +44 (0) 7725 628 876
Email: info@gcventureconsulting.com
Website: www.gcventureconsulting.com
Facebook: www.facebook.com/gcvconsulting
LinkedIn: www.linkedin.com/company/gage-cannon
Rapid and constant advances in
this field can change the value of
an investment target very quickly
and often unexpectedly. This is
why we focus on complimentary
technologies within a platform
framework where customers can
service themselves and add new
abilities whenever they want.
LOCATION ANALYSIS
Deciphering travel patterns
Provides real-time tracking of individual
travel patterns, exact location and time
spent there as well as repeat visits.
When combined with augmented
reality and complimentary engagement
technologies, the result is superior
targeting at the individual level.
Location analysis technology is
effectively deployed in retail outlets,
airports and terminals, city centers,
tourist sites, museums, and malls.
CUSTOMER INTELLIGENCE
Omnichannel engagement
Intercept customer data at each point
of contact, including social networks
and location- and transaction systems.
A properly constructed CI platform
delivers messages tailored to specific
target segments and avoids sending
offers on items recently purchased. CI
platforms are user-centric and central
to a strong marketing system.
DATA MANAGEMENT
Information at a glance
Consist of dashboards armed with
information from a variety of sources,
including point of sale, location and
social media presented in common
metrics. These marketing dashboards
are similar to exchange dashboards
that read prices, bids and offers and
generate charts in real-time, except
here the data is based on customer
interactions with a brand or location