2. USE OF AI IN MARKETING
R O H I T S I N G H . O R G . U K
Artificial intelligence is gradually finding its way in businesses’ marketing.
Marketing departments now rely on artificially intelligent programs
which can be successfully deployed across the internet to help a
business analyze a demographic group and create appropriate
advertisements with great precision.
3. USE OF AI IN SALES
R O H I T S I N G H . O R G . U K
Artificial intelligence is also rapidly used in helping improve businesses’
salesperson's performance. Machine learning-capable programs can
effectively analyze and transcribe sales calls and help link specific
terminology used by the successful salesperson to individuals’ sales
performances
4. USE OF AI IN OPERATIONAL OPTIMIZATION
R O H I T S I N G H . O R G . U K
Businesses can now use artificial intelligence programs which are
sophisticated enough to develop recommendations on how a business
can revamp its operations with increased and improved resource
utilization. This functionality is commonly utilized among large logistics
companies, especially B2B commerce businesses. It can analyze the
available resources and create a recommendation on how they can be
optimally used.
5. USE OF AI IN MANAGEMENT AND HR
R O H I T S I N G H . O R G . U K
Artificial intelligence programs can also be actively used to support
administrative processes. This is possible with the use of AI programs
that can actively match workers’ strengths and weaknesses with specific
tasks within the business operations. Such programs come in handy in
the allocation of duties and scheduling of appointments, thereby
minimizing the logistic challenge involved, particularly in cases where the
organization deals with hundreds or thousands of employees.
6. R O H I T S I N G H . O R G . U K
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