Start to Run - engaging the runner

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Presentation given on February 10th, 2012 for the Royal Dutch Track & field Union (atletiekunie) on social media and running/training for runners

Sports Entertainment & Humor Business

Engaging the runner
Waarom nog trainen, met een a
trainer?

Gijsbregt Brouwer

Start to run trainersbijeenkomst- Zeist - 10/02/2012

Gijsbregt Brouwer
www.sportnext.nl
www.brightguys.nl

Crowd sponsoring
Urban sports
More than social media
Beyond the commodity
Rethinking principles

Deepen:
• Mobile
• Smart stadium
• Digital signage

Broaden:
• Communities
• More content
• Sport date/meet

Lengthen:
Experience 1.0: • Communities
• No mobile • Games
• No web 2.0 • Planning
• Not personal • Blogs
• No context • Registration

47K runners
2.5M New Yorkers
7M digital fans

Sports
Mobile
Rotterdam
Social
Creativity

Social media is changing constantly, empowering consumers with travel tools that influence their destination, accommodation and activity decisions. Platforms like Facebook and Pinterest are bringing the experiences of other consumers to the forefront, while mobile and location-based technologies are enabling travelers to make more spontaneous, well-informed plans with minimal hassle. Join us for an overview of the latest trends in social media, a conversation about opportunities for marketers, and a deep dive into social media’s relevancy to the travel industry.

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