Chad H. Starr is an award-winning hospitality and sales leader with over 20 years of experience in customer service, revenue growth, and staff training and development. He has successfully managed Marriott properties as a general manager and increased sales revenue in previous director of sales roles. Starr is currently the general manager of a Fairfield Inn and Suites property in Conway, Arkansas.

1. Chad H. Starr 501-697-5002
3kidsmmh@gmail.com; @starrtingfive 64 Olles Farm Ln, Bigelow, AR
Summary
Award-winning hospitality and sales leader with continuing successes in customer service,
revenue growth, and associate training and development.
Experience
General Manager
3H Group Hotels (Chattanooga, TN) Conway, AR
May, 2014 / Present
Successfully managed award winning Fairfield Inn and Suites by Marriott property in Conway
Arkansas. Responsible for all facets of operations including revenue management, AR/AP, training, payroll,
brand and local compliance, etc. Pushing customer service the property maintained exceptional scores in
overall satisfaction (ranked #6 out of 774 properties in overall staff service within the Fairfield brand). I was
able to rebuild revenue and profitability upon returning to property while continuing to enhance and create
exceptional customer experiences.
General Manager
3H Group Hotels Jacksonville, FL
Dec, 2011 / May, 2014
Managed day to day operations for 89 room Fairfield Inn and Suites property. In my first year as a hotel
General Manager, we ended the year with a flow through of just over 73% while learning how to get the most
out of my associate team. Demanding quality customer service, we ranked #1 out of 123 hotels in the
Jacksonville area on Trip Advisor from March 2013 until returning to Arkansas in April 2014. Created local
partnerships with companies (ie FedEx, Jacksonville Jaguars, Trinity Baptist) to ensure revenue would be there
even when local traffic was soft.
Director of Sales
3H Group Hotels Conway, AR
Jun, 2010 / Dec, 2011
Ran hotel sales department for Marriott property in Conway, AR. By building relationships with the three
local universities (University of Central Arkansas, Hendrix College, Central Baptist) as well as tapping in to a
booming local gas and oil market (Chesapeake, Southwestern Energy, CUDD) we were able to increase
revenue 25% from $1.68 million to $2.1 million in 2011.
Territory Manager/ Director of Inside Sales
Perfect 10 Satellite Little Rock, AR
Jul, 2000 / Dec, 2009
Performed outside territory sales in 3 state area for the largest DirecTV distributor in the United
States. Responsible for finding and training new DirecTV dealers, as well as consistently growing the sales of
installation related products. Sold millions of dollars in dishes and cable annually as we started to manufacture
our own line of cable. Eventually moved from Knoxville to Little Rock to lead inside sales efforts.

2. Chad H. Starr 501-697-5002
3kidsmmh@gmail.com; @starrtingfive 64 Olles Farm Ln, Bigelow, AR
Education
Universityof Tennessee – Knoxville 1991 - 1995
Bachelor of Science in Advertising
Skills
 Exceptional customer service skills with the ability to teach and train.
 Fluid in understanding of profitability and trending information, such as ROI, online optimization, and
ability to read and analyze CRM information
 Ability to adapt and succeed in evolving jobs and markets.
 Have created, organized, and performed sales and management trainings as well as attended dozens of
highly regarded sales and management courses (Stephen Covey, Jason Dorsey, etc)
 Proficient computer skills in wide arrange of segments including in-depth knowledge of FOSSE and
MARSHA hospitality platforms. Quick study with any new programs needed in open positions.
 Have all Marriott general manager training and certifications, as well as ServSafe Manager’s Training
for all food handling and handlers
 Marriott hotels managed have received Diamond, Platinum and Gold awards.
 Received Trip Advisor Certificate of Excellence for 5 consecutive years of market leading property
reviews
 Have sold radio advertising, time-shares in Branson MO, pre-need funeral insurance, and coached 12-
13 year old boys’ basketball in the past (as well as father of 3 kids currently aged 5 or under) so
nothing is unexpected. Also in case of interest, my father raced in the inaugural Talladega 500.
References
Rev. Mark McDonald, Grace United Methodist, Senior Pastor, 501-329-6056 Ext 301
Bob Dollinger, 3H Group Hotels, Regional Operating Director; bdollinger@3hgrouphotels.com, 423-421-2088
Mike Deprez, 3H Group Hotels, Regional Operating Director; mdeprez@3hgrouphotels.com, 423-421-8622
Alan Bush, A&C Turnkey, Owner/Operator, 865-621-3753, Knoxville, TN