Starbucks kiosk
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Molshree Jain proposes launching a coffee kiosk franchise in Pune, India to tap into the growing coffee market. The coffee consumption market in India is growing at 6% annually and per capita consumption is low, indicating vast potential for growth. A flagship store in Pune's IT hub of Hinjewadi would target daily commuters and local workers, using a franchise model and localized warehouse for supplies. The kiosk aims to capitalize on Starbucks' popularity and introduce a premium coffee culture to India.
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Tata Starbucks Kiosk Plan
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Café Coffee Day is India's largest coffee chain with over 1319 outlets across India. It was founded in 1996 in Bangalore by VG Siddhartha and pioneered the coffee bar concept in India. Café Coffee Day sources coffee from its own plantations as well as over 11,000 small growers. It has a market share of 60% and is known for its affordable prices and youth-focused atmosphere and branding. Café Coffee Day promotes through various tie-ups, events, and loyalty programs to strengthen its position as India's leading coffee chain.
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Café Coffee Day is the largest coffee chain in India, starting in 1996 in Bangalore. It now has over 900 outlets across India and plans international expansion. While its main competitors are Barista, Café Mocha, and Costa Coffee, it positions itself as affordable and targets youth through its café culture experience. Coffee consumption in India is growing at 5-6% annually, with CCD aiming to expand further in tier 2/3 cities through various promotional activities and loyalty programs to attract its main demographic of students and young professionals.
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When we think about refreshment, the first thing that comes to our mind is coffee or tea. Most people prefer coffee and most prefer tea and these two drinks have become a part of a human being’s life.
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V.G. Siddhartha founded Café Coffee Day in 1996, introducing Indians to specialty coffees like lattes and cappuccinos. He grew Coffee Day from a single café in Bangalore to over 1,400 cafes across India. Siddhartha overcame challenges like Indians' preference for tea and government policies that hampered coffee exports. He attracted customers by offering internet access, creating a hangout spot for youth. Today Café Coffee Day is India's largest coffee chain and part of the Amalgamated Bean Coffee Trading Company, which exports coffee worldwide and has over 5,000 employees.
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Café Coffee Day pioneered the café concept in India in 1996 and has since grown to over 500 cafes across 134 cities. It uses a Management Information System (MIS) to manage its large operations and supply chain. The MIS department oversees billing, inventory control, data analysis and technology solutions. It collects sales and customer data from cafes using a centralized POS system. This data helps with supply chain management, demand forecasting and introducing new products. The MIS also facilitates transfer of inventory between cafes and tracks the location performance. However, maintaining the MIS requires substantial investment and constant monitoring and workforce training.
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Café Coffee Day is an Indian café chain owned by Amalgamated Bean Coffee Trading Company. Café Coffee Day was started in 1996 as a retail arm of ABCTC, which grows coffee on its own estates. Café Coffee Day now has over 1530 outlets across India and a few other countries. It aims to be a affordable world-class coffee experience and targets youth aged 16-30 as its main customers. While Café Coffee Day has strengths like brand recognition and affordable prices, it faces threats from competition and an unorganized coffee market.
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- An analysis of trends in the Indian coffee retail industry from 2012-2015, including market size and expected growth in specialty coffee shops.
- A Porter's Five Forces analysis of the industry which found challenges like high operational costs and competition for real estate.
- A competitive landscape analysis of major players in the industry like Café Coffee Day, Barista Lavazza Espresso Bar, and Costa Coffee.
- Details on consumer behavior and motivations for visiting coffee shops.
- A quantitative analysis including factor analysis and discriminant analysis of attributes for different coffee brands.
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Café Coffee Day is India's largest coffee chain with over 1319 outlets across India. It was founded in 1996 in Bangalore by VG Siddhartha and pioneered the coffee bar concept in India. Café Coffee Day sources coffee from its own plantations as well as over 11,000 small growers. It has a market share of 60% and is known for its affordable prices and youth-focused atmosphere and branding. Café Coffee Day promotes through various tie-ups, events, and loyalty programs to strengthen its position as India's leading coffee chain.
Ccd details
Café Coffee Day began as a coffee trading company in India in the 1990s, sourcing beans from estates in Chikmagalur. It later pioneered the café concept in India, opening its first location in Bangalore in 1996. Café Coffee Day has since expanded to over 200 locations nationwide, attracting 400-800 customers daily to each café through its focus on quality coffee, affordable prices, and youth-oriented atmosphere.
A comparative study of customer experience in café coffee day vs barista
The document presents a comparative study of customer experience at Cafe Coffee Day and Barista coffee chains in India. It provides background information on the growth of coffee culture in India and discusses how globalization influenced the emergence of modern coffee cafe chains. The study examines 25 variables related to customer experience across both chains, including aspects like ambience, products, service quality, and pricing. Statistical analysis of survey data from 146 respondents in Pune revealed that customer perception was unfavorable for a few variables like exterior design, space in aisles, scent, delivery time of orders, and taste/quality of products at the coffee chains.
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This document discusses inventory management at Café Coffee Day, India's largest coffee chain. It outlines Café Coffee Day's network strength and SWOT analysis. It then discusses the importance of inventory management and the steps taken at Café Coffee Day, including growing their own coffee beans, sourcing snacks from local vendors, storing imports in cold storage, and distributing products according to demand. Quality standards are maintained through regular checks of operations, record keeping, food storage, and merchandise displays. The presentation recommends Café Coffee Day maintain safety stocks to avoid stock-outs.
cafe coffee day
Café Coffee Day is India's largest coffee chain with over 1400 cafés across 200 cities. It pioneered the café culture in India and sees growing demand from the young population. CCD targets youth aged 15-35 and sees 57% of customers in this segment. It aims to expand its network of cafés to smaller towns. Competitors include Starbucks, Barista and local coffee shops but CCD maintains the largest market share. The presentation provides analysis of CCD's business model and strategies through frameworks like SWOT, PESTEL, Porter's Five Forces and marketing mix. Suggestions are given to cultivate coffee aficionados and improve customer experience.
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Shivani sharan b42_brandambassdors
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1) The document summarizes a study on consumer satisfaction with Vadilal products in the Dharampur region of India. Data was collected through a survey of 100 Vadilal customers.
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• Assess the market potential of ITC’s OFMCG product.
• To know it’s positioning in the mind of the customers, and
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Recommendation
Identified that 4p's of Marketing Mix is not valid in Indian context. e.g. Sunfeast, Britannia Tiger and Parle provides the same product at the same place and at the same price. So it does not provide an edge over others. So, I identified 4 factors which were important for improving relation between retailers and manufacturers and provided recommendation in accordance.
1 Managerial efficiency of Supply Chain- Tried to find out the bottlenecks (Delivery van) and incentivize them and prepared a routine for salesman for the item to be taken alongwith them so that Demand pattern becomes probabilistic and constant/ variable with time. Also suggested to use semi stockist for far off areas. Suggested them for keeping buffer stocks in distribution point
2. Merchandizing- Instead of providing incentive to the shops where ITC has a display (it is not working in favour of the company), it can go for third party merchandizing or cross merchandizing.
3. Promotion- Convenience stores can be classified into
A) Grocery stores B) Cold Drink Store C) Non Cold Drink Store.
We can organize competition between stores based on this classification on the basis of pushing sales (Earlier company employed competition on the basis of amount of goods retailers have purchased). Salesman in convenience channel work on the basis of commission and deals in kutchha bill do not inform shops of any prevalent schemes.
4. Price
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The document provides information about a company project presentation on Bihar State Co-operative Milk Producers Federation Limited (Sudha Dairy). It includes:
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- Factors that contribute to Sudha's success including assured markets, packaging, high quality, technology, and raw material availability.
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The document summarizes a white paper presentation on current trends and the impact of the four A's (awareness, acceptability, availability, and affordability) on the Indian soft drink industry. It outlines the objectives of studying trends and the four A's' impact. It also briefly describes some of the major players in the Indian soft drink market, current trends, and how the four A's affect profitability. The methodology, limitations, and tentative conclusion of the study are mentioned.
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Starbucks kiosk
- 1. LAUNCHING COFFEE KIOSK IN PUNE (TO INSPIRE AND NURTURE THE HUMAN SPIRIT - ONE PERSON, ONE CUP, AND ONE NEIGHBORHOOD AT A TIME) Molshree Jain A-10 Batch 2013-15 25-Jul-13 1
- 2. Coffee Kiosk Market India - Market is less saturated as compared to traditional coffee shops - Coffee consumption to register a CAGR of 6% between 2012-15 according to CARE Research - Per capita consumption of coffee in India is about 90 grams which means immense potential Internationally - Tried and tested concept for Starbucks worldwide 25-Jul-13 2
- 3. Competitor Analysis Types of Competitors - Intra : other coffee brands - Inter : tea or other beverages - Innovative : sandwiches, donuts, frankie, ice creams etc. 25-Jul-13 3
- 4. Competitor Analysis (Porters 5 Force Model) 25-Jul-13 4 Competitive Rivalry in Industry Threat of New Entrants Threat of Substitutes Bargaining Power of Buyers Bargaining Power of Suppliers
- 5. Business Overview and Strategy Overview Strategy Franchise system Inventory dispatch from localised warehouse Flagship store in IT Hub Hinjewadi Holistic Market Concept Target Market - Daily Commuter - Captive Consumer Targeting Method - Market Specialisation in high end market Ansoff Matrix - Diversification Strategy 25-Jul-13 5
- 6. Conclusion Kiosk culture is still in nascent stage so it’s the perfect time to enter the market and capitalise on Starbuck’s popularity The idea is to start with the working class crowd who can pay for a premium cup of coffee and understand its worth. Second target are the image concious youngsters 25-Jul-13 6
Editor's Notes
- (To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time