Just Cause Coffee is an online coffee subscription service that provides craft coffee to subscribers on a recurring basis while also benefiting important charitable causes. Subscribers can choose their coffee preferences, subscription frequency, and a supported cause each quarter. In addition to coffee, each box contains a small gift and stories about the featured causes. The company aims to give $1.75 million to charity and reach 25,000 subscribers by 2019. It sees an opportunity to connect the existing consumer coffee market to unique causes in order to make a positive social impact.

1. Brew Something Good.

2. Just Cause Coffee®
The first personalized benefit subscription box that
connects people with amazing craft coffee and
important causes, allowing subscribers to change
the world one cup at a time.

3. Our Model
Just Cause Coffee is an online coffee subscription
box that provides quality craft coffee on a
recurring basis all benefiting important causes.
Each box is tailored to each subscriber.

4. Average Revenue/User
$29.65
per month
Subscribers
25,000
projected by 2019
Annual Revenue
$8+M
project by 2019
We offer recurring subscriptions every 2, 4, and 6 weeks
*$1.75M given to charity by 2019
Our Model

5. Inside The Box
A 12oz bag of top notch craft coffee from award
winning roasters, a surprise cause related gift, the
stories of highlighted causes, and exclusive access
to our digital content, contests, and awards.

6. Sample

7. How It Works
We dedicate each quarter to one key global cause area.
Jan - Mar Apr - June July - Sept Oct - Dec
Pick Your Charity
from our partnering
charities on each
quarterly cause list.
Choose Your Coffee
roast preferences—
dark, medium, etc.
Select Your Subscription
delivery frequency.
Brew Something Good!
Because doing good
never tasted better.

8. No one organization can solve all the problems
affecting our world today; however, by connecting
unique causes with an existing consumer coffee
market, we can make a difference.
Why We Care

9. Market Validation & Size
MistoBox
$4+M
annual revenue
Graze.com
150+K
subscribers in three months
Subscription Industry
21M
monthly website visits
Available Market
11M
subscribers in the market
Entire Market
$2+B
annual sales in the US
Available Market
$40+M
annual sales revenue

10. Market Analysis
Birch Box
Dollar Shave
Club
Loot Crate Blue Apron Graze
Monthly site
visits
3.6 M 3.6 M 3.1 M 2.8 M 1.7 M
Annual revenue $100 M $100 M ~$70 M $600+ M $40 M
Cost per box $10-$20 $3-$9 $30 $60-$70 $15
Demographics
College degree, 25-45 years old, $60-$78,000 household income,
58% female
Subscribers 800+ K 1.7 M ~225+ K ~400+ K 500+ K
Top subscription box companies in the U.S.

11. Competition Comparison
Just Cause
Coffee
Misto
Box
Crema.Co Craft Coffee
Rotating coffee &
subscription options ✔ ✔ ✔ ✔
Additional and/or
specialty gifts ✔ ✖ ✖ ✖
Proprietary coffee or
blend available ✔ ✖ ✖ ✖
Benefits amazing
causes & charities ✔ ✖ ✖ ✖
Personalized or
Customizable ✔ ✔ ✔ ✔
Coffee subscription box competitors in the U.S.

12. Internet Traffic Analysis
Percentage of subscription website visits driven by network:
792% 120% 88% 81% 65%
48% of customers find subscription companies via
online searches or social media.

13. Competitive Advantage
Personalized
subscriptions tailored
to your preferences
Profile
track your coffee and
cause history online
First to Market
for cause-based
coffee subscription
Impact Incentive
do good just by
drinking coffee
Easy to Use
customize, order, track,
and learn all on our website
Design and Brand
memorable name to launch with
co-promotion of partner brands

14. Sales & Marketing Strategy
Key Marketing Strategies:
Social Media/Digital Campaigns
Online Contests & Awards
Crowd Selected Cause
Print/Digital Publication
Brand Partners Co-Promotion
Key Sales Strategies:
Website (Direct)
Social Media
Brand Partner Co-Promotion
Celebrity/Influencer Activation
Specialty/Cause Events

15. Our Coffee Roasters

16. Gift & Partner Brands

17. Our Team
Greg Pittman
Founder & CEO
Brand strategist for global brands
including Diageo and Mission, Inc.
Founder of New Canaan Society’s
Atlanta chapter. Board member for
various organizations. Nonprofit
founder. Brain cancer survivor.
Tucker Stevens
Finance & Operations
Graduate of UNC’s Kenan-Flagler
Business School. Former U.S. Patent
Holder. Previous market consulting and
evaluation for real estate company and
consumer products. Operations Director
for social incubator in Durham, NC.
Juan Alcala
Coffee Specialist
Veteran barista, coffee expert, and
manager of Pascal’s Coffeehouse in
Gainesville, FL. Freelance writer.
University of Florida alumnus.
Trinity Fellows Academy alumnus.
Advisors: Willie Morris, Founder & CEO of Faithbox; Jonathan Golden, Founder & CEO of Land of Thousand Hills Coffee;
Greg Leekley, Chairman & CEO of Vertigo Media and Partner at HALO Partners;

18. Financial Snapshot
Cost Per Box
$14.50
+s/h
Average Price Per Box
$24.50
+s/h
Average Revenue
$29.65
per subscriber
Average Profit Margin
41%
per box

19. Investment Needs
Angel/Seed Round
initial investment opportunity
$125K
We are seeking a $125,000 angel/seed investment.
Revenue
over twelve months
$1M

20. Timeline & Benchmarks
Our progress to date and a few goals for the future:
Aug SeptJulyApr June Oct Dec Mar May

21. For More Information…
Greg Pittman
Founder & CEO
336.457.6175
greg@justcause.coffee
- in/gepittman - /gepittman - @wanderingrebel - @g_p_design