NEW PRODUCT DEVELOPMENT
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The document discusses the development of a new cold drink concept called ICY Green by a company. The concept is for a carbonated drink containing khus as the main flavoring agent and ingredient. It would be positioned as a healthy cold drink alternative to established brands. The document outlines the product development process including concept generation, screening, testing, pricing strategy, promotion plan, targeting various city tiers in India, and distribution channel. The goal is to innovate with values and maximize wealth by launching the new drink nationally.
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This document appears to be a marketing study report on Pepsi conducted by a group of students for their professor. It includes an acknowledgment, declaration, table of contents, and introduction. The introduction outlines the objectives of the study which are to understand Pepsi's present status in retail outlets, receptivity among retailers and consumers, distribution and marketing strategies compared to competitors, and ways to increase sales of new products. It also defines the scope of the study for Pepsi to understand its growth, new concepts, promotional activities, and product availability.
Hccbpl project work
This document is an internship report submitted by Shampa Maity to fulfill requirements for a Post Graduate Programme in Business Management at the International School of Business and Media, Pune. The report details Maity's summer internship at Hindustan Coca-Cola Beverages Pvt Ltd, where she studied business opportunities in industrial areas of Jamshedpur. The report provides an overview of Coca-Cola's operations, products, distribution network, sales and marketing strategies including key accounts, advertising, promotions and pricing. It also describes Maity's visits to industries in Jamshedpur to analyze market potential for Coca-Cola's institutional and corporate business.
HCCBPL PROJECT WORK
This document is Shampa Maity's internship report submitted in fulfillment of her MBA program. It discusses her internship at Hindustan Coca-Cola Beverages Pvt Ltd in Jamshedpur, where she studied business opportunities in the industrial areas. Specifically, she visited various industries to understand their demand for beverages like Coca-Cola and analyze the potential for Coca-Cola's products and distribution networks in different institutional channels. Her findings can help the company design effective strategies and packages for different types of institutional customers.
marketting
The document summarizes a marketing plan presentation for a new beverage product called Bubble Buzz. The presentation covers the marketing objectives to create awareness and market share, the company profile, an analysis of the beverage industry and target market, and the marketing mix strategies around product, price, promotion, and place. It also includes financial projections, an implementation plan, and discusses the product's potential for export.
Market segmentation...STP 2021
Rich content of Market Segmentation Targeting and Position with Case Study, very useful resource for Management students
Pepsico Strategy
Pepsi Co is a global manufacturer and distributor of food and beverages. It focuses on marketing and distribution networks rather than direct competition. The company selects internal strengths to capitalize on and looks for ways to improve opportunities and combat threats. Pepsi holds the second largest share of the food and beverage industry. The document discusses Pepsi Co's organizational structure and product portfolio which includes brands like Pepsi, Gatorade, and Quaker Oats.
Marketing P's For new product DELIGHT
Delight aims to be the leader in the beverage industry by focusing on consumer tastes. It offers cola, mango, apple, lemon, and orange drinks. Its main competitors are Coca-Cola, PepsiCo, and Parle. Delight keeps prices low to quickly gain market share and attract customers. It emphasizes eye-catching packaging with different sizes and flavors and highlights the drinks' nutrient content. The company wants to be available anywhere a customer may require through a large distribution network.
Product & Brand Management V2
Product & Brand Management V2
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Project pepsi
1. The document provides a market analysis and strategy recommendations for Pepsi in Pakistan. It includes a SWOT analysis of Pepsi that identifies strengths like large market share and brand recognition, and weaknesses like not offering retailer incentives.
2. Key competitors in Pakistan include Coca-Cola, which provides strong competition. The document recommends launching a new vitamin-enriched Pepsi product called "Pepsi Perfect" to adapt to health-conscious consumer trends.
3. Pricing, promotion, and distribution strategies are outlined to maximize sales of the new product, including sponsoring sports and concerts, and maintaining Pepsi's standards of quality. The analysis concludes Pepsi must continue innovating and advertising to stay ahead of
Consumer Behaviour
This document provides an agenda for a presentation on the consumer brand Oreo from inception to its growth phase in India. The presentation will cover consumer behavior models, India's biscuit industry and existing players, an introduction to Cadbury India which owns Oreo, and the history and life cycle of Oreo in India. It will also discuss relevant Oreo promotions in India, and provide a SWOT analysis and recommendations. The presentation aims to analyze Oreo's journey in India and the factors contributing to its growth.
1Marketing Basics
1Marketing BasicsPrince Sattam Bin Abdulaziz University, Al Kharj, Riyadh Province, Kingdom of Saudi Arabia
1) The document provides an overview of principles of marketing, including definitions of marketing, the evolution of marketing concepts, and the marketing environment.
2) It discusses key marketing concepts such as the marketing mix (the 4Ps of product, place, promotion, and price), demand states, and the importance of marketing management.
3) The marketing environment is analyzed on micro and macro levels, including factors such as competitors, customers, and the political, economic, social and technological landscapes.Similar to NEW PRODUCT DEVELOPMENT (20)
compative analisies of SKU of pepsico and coco-cola in patna market
compative analisies of SKU of pepsico and coco-cola in patna market
NEW PRODUCT DEVELOPMENT
- 4. I DE A SC RE EN IN G Idea generation Idea screening
- 11. OBJECTIVE
- 13. PRICING
- 19. Strengths Weakness Health Benefits. Seasonal Drink Carbonated+Non Carbonated Rural+Urban Opportunities Threats Different Flavors Large No. of competitors Already Established Market SWOT ANALYSIS
- 20. SEGMENTATION
- 22. Targeting
- 24. Positioning
- 30. THE DISTRIBUTION CHANNEL… COMPANY WAREHOUSE Distribution Carry & Forward Agency R E T A I L S E C T O R PLANT (COBOs or FOBOs ) Alternate Route Alternate Route