The document presents a marketing strategy using the formula e = mc², where e represents earnings, m represents various marketing pillars (product, price, place, promotion, and target audience), and c² signifies the integration of legacy and modern marketing concepts. It emphasizes setting clear earning goals and adapting both traditional and contemporary marketing techniques, such as local community engagement and digital marketing. The author suggests differentiating one's business with a unique value proposition and warns against retreating during competitive and economic challenges.

1. e = mc 2 Marketing By Amir Nasiri

2. What is e = mc 2 ? Albert’s interpretation Here is a link if you would like more info: http://www.youtube.com/watch?v=ejlpfOvLtI4 E = MC2 Energy equals mass times the speed of light squared. E= energy M=mass C= the speed of light 2= squared (a number times itself

3. What is e = mc 2 ? Amir’s Interpretation e = Earning m = Marketing c 2 = Legacy Concepts x Modern Concepts This is my formula for successful marketing strategy

4. e = earning State your goal for how much you like to earn for your business for the coming year Make that goal visible and loud and clear so that everyone in your business knows about it

5. m = marketing Pillars P = Product What is your product? P = People Who is your customer? Audience? P = Place Geographical boundaries? P = Problems Financial Manpower Others P= Price P = Product P = Place P = Promotion P = Price

6. m = marketing P = Product Identify your services, products Find out how they can add value to your customer P = People Who are the people that are going to buy your product and benefit from your services? Find out their needs Find out all the channels you can get to your customers? What tools can you use to communicate your message to them?

7. m = marketing P = Place Where do you intend to sell it? How far can you expand your business? Location, Location, Location P = Problem Identify all the constraints Resources (Financial, Manpower) External and Internal Factors Environmental Update the other P’s

8. m = marketing P = Price Bench marking Overall industry Focus groups Pricing strategies Competition

9. m = marketing Price Place People Product Problem

10. c 2 = Legacy Concepts x Modern Concepts Legacy Concepts Handshake Face to face Network

11. c 2 = Legacy Concepts x Modern Concepts Legacy Concepts Foot Soldier © Walk around your neighborhood and your community and shake as many hands you can Participate in all community events Try to volunteer for non-profit organization Hand out your business card like candies. Think that your product or services will add value to people’s life’s and businesses

12. c 2 = Legacy Concepts x Modern Concepts Legacy Concepts Local Paper Get to know your local news paper and built relationship Ask them to write about you and your business Take advantage of press releases

13. c 2 = Legacy Concepts x Modern Concepts Modern Concepts Your Website Are you putting your best foot forward? Check your content Add cross linking from within your site Expand or update your content to reflect your potential client’s current issues and challenges

14. c 2 = Legacy Concepts x Modern Concepts Modern Concepts E-mail Campaign Nurture your existing clients and customers with email campaigns that are relevant to their business Email marketing (not spamming) is the most effective, low cost, measurable marketing tactic you can add to your bag of tricks. ConstantContact and others ….

15. Obama Effect © Take advantage of the following free web sites: www.Linkedin.com www.FaceBook.com www.Youtube.com www.Plaxo.com www.Spoke.com www.twitter.com

16. Putting your marketing dollars to work Smart thinking Decisive plan of action Brainstorm, Brainstorm and more……

17. Don’t retreat With competition heating up Retreating in a recession will give your competitors a position of strength once the economy and business capital markets start to turn around.

18. Magic Move © Come up with one single thing that differentiates you from the rest Come up with a slogan or a sentence that will summarize your business mission Brand yourself

19. Disclaimer Information on this or any of my power point slides is only intended as general summary information that I made available to the public. It is not intended to provide specific business advice. Thus, I or my business don't take any responsibility for any of your actions. Information resources are designed to help users better understand my services.

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