My coke

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Reviving Keynes Animal Spirits for your business: Recently (July 2012) Dr. Manmohan Singh, Prime Minister of India declared "Reverse the climate of pessimism... revive the animal spirits in the country's economy," It is indeed surprising the catch-phrase was not made use of all these years and Dr. Manmohan Singh a renowned economist himself had stressed on bringing optimism to his second wave of reforms for revival of Indian economy. Can Animal Spirits be implanted to Indian Economy? What about for Corporate Sector? The note prepared by IBCM© Research is published here with regard to Animal Spirits that John Maynard Keynes stated in the year 1930 and what it means to corporate? 'Reviving Keynes Animal Spirits for your business - Measuring by Return on Intangible' is one that can bring in measurable vibrancy within an organisation. IBCM© Research Consulting shall be the agent of change. Keynes Animal Spirits: Quote: "Even apart from the instability due to speculation, there is the instability due to the characteristic of human nature that a large proportion of our positive activities depend on spontaneous optimism rather than expectations, whether moral or hedonistic or economic. Most, probably, of our decisions to do something positive, the full consequences of which will be drawn out over many days to come, can only be taken as the result of animal spirits – a spontaneous urge to action rather than inaction, and not as the outcome of a weighted average of quantitative benefits multiplied by quantitative probabilities. Most, probably, of our decisions to do something positive, the full consequences of which will be drawn out over many days to come, can only be taken as the result of animal spirits – a spontaneous urge to action rather than inaction, and not as the outcome of a weighted average of quantitative benefits multiplied by quantitative probabilities." Unquote Jayaraman Rajah Iyer

Rupert 4.5 UDL and Backwards Design, Jan 2014

Faye Brownlie

La communication BtoC d'une démarche RSE

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Nous sommes intervenus le 21 juin au tout premier séminaire de Synabio sur la RSE. Synabio, c'est quoi au juste ? Un réseau de professionnels regroupant pas moins de 160 entreprises de transformation et de distribution de produits bio. Mercredi 21 juin, Synabio organisait son tout premier séminaire sur la RSE. Une belle occasion de découvrir les témoignages d'entreprises engagées et de leur apporter des conseils stratégiques pour améliorer leur communication responsable. Alexis et Héloïse, directeur conseil et planneur stratégique de l'agence, sont intervenus et ont tenté de répondre à une vraie question d'actualité : comment communiquer sur les actions RSE des marques auprès des consommateurs ? La réponse dans notre infographie !

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