Stand For Unity is a community-based social movement and organization seeking a "Third Emancipation" in the US through greater social cohesion and representation of grassroots communities in policymaking. Stand For Unity aims to empower individuals and communities through various programs, research, and unifying events. Key programs include Sounds of Sanctuary, Adopt a Hood community programs, and an inaugural Heal the World Music Cinema Summit in partnership with Loyola Marymount University to promote unity. Stand For Unity works to bridge divides and facilitate collaboration across all sectors of society through its established community relationships and networks.

1. 2016-2019 Prospectus
Third Emancipation Strategy
Unity in the Community, World Vibe
Fighting With Peace, Not For It

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America’s Tipping Point
By many measures, the USA now finds itself at a critical juncture both economically and
socially. While our nation remains the most highly developed and advanced world
power, our society is currently facing unprecedented levels of involuntary
unemployment together with the emergence of a structural “underclass” of
unemployable persons that do not actually prefer to work. Considering the influence that
these persons may have on their family members, dependents and peers, this trend
represents a troubling fundamental shift in the psychology of a significant portion of the
nation’s population.
One only need pick up the daily paper to see the evidence of this tipping point. Perhaps
one of the most highly visible symptoms is the skyrocketing rates of social polarization,
public debt, rampant underemployment and urban violence; other symptoms include the
widely expressed loss of confidence in the dominant institutions of law, order and
politics to establish a cohesive strategy that might reverse this trend.
While the challenges are deep and often confusing, it can be helpful to note that the
USA did not reach this state accidentally or by default, but via a number of underlying
and tangible drivers. These issues are systemic in nature and revolve around a lack of
appropriate public policies that effectively address the lingering challenges of
institutional racism, effectively leaving a policy vacuum towards social aggression in
particular and the underground culture of resistance in general.
This policy environment was first planted in the 1960’s to address the era’s
desegregation challenges by refocusing on political – rather than racial - entrenchment.
This precipitated an ideological approach that was largely adversarial, resulting in
policies that reflected conflictive opinions amongst a range of stakeholders that were
often deliberately disjointed. The new political class promoted a culture of political
opportunism that polarized the population, rather than achieving a genuinely level
playing field for all Americans.
Over the years, these policies have bred a significant underclass of disconnected
individuals and families. Critical social and economic issues have not been methodically
scrutinized or studied in a way that reveals their relationships to current issues and the
marginalization of America’s disaffected populace.
At this current tipping point, there is an urgent need to revisit these policies and the way
in which they are developed, evaluated, approved, and implemented. Such a rational
approach towards policy analysis and development is surely possible, but it will not
happen automatically. In an environment of many divergent viewpoints and embedded
personal interests, there is a near-universal consensus that greater unity is necessary
for mobilizing the community towards a feasible solution. To do this, the USA will need a
“Third Emancipation” that incorporates all the relevant perspectives dealing with social
cohesion.

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Historically, it has been perceived that non-aligned “grassroots” constituencies are
either too unsophisticated or too disorganized to be involved in policy making. The
institutions of party politics therefore tend to polarize the interests of the grassroots
community from business and nonprofit leaders, and policy makers. Today, however -
due to the unprecedented scale of social dislocation - it is now universally agreed that
there needs to be a stronger voice and representation from the grassroots to help shape
fairer and more representative approaches to America’s systemic issues.
Vision and Mission
Stand For Unity is a community-based movement to promote a “Third Emancipation”
where:
● High-risk individuals and the overall community are empowered and able to find
gainful and productive employment or generate new businesses
● An integrated, “bubble-up” approach to wealth creation is adopted for economic
development from the grassroots
● This approach leads towards economic gains in the post-industrial world
● There is social harmony and trust amongst the population, combined with
lessened negative social tendencies
To achieve this larger vision is not the work of any one individual or group of individuals,
one organization or group of organizations. It will require the commitment and
contributions of all community members and organizations across all sectors of the
economy including government, business and civil society.
While a community-wide collaboration will be necessary to move the USA forward from
its current tipping point, each player will still need to be conscious and strategic about its
own most effective role within the larger landscape. As its own role in achieving the
vision for a stronger union, Stand For Unity will execute the following mission:
Stand For Unity is a social network campaign strategy that is creating greater social cohesion
across the USA by promoting the values of unity in the community and fighting with peace, not
for it. Stand For Unity is conducting a combination of community-based programs, research, and
unifying events that engage the community, incorporate all points of view, bring groups together,
and will lead to improved social policy and decision making.

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The Stand For Unity Social Impact Model
The Stand For Unity leadership team members have accumulated experience through
more than thirty years developing deep community relationships throughout all
economic, racial, class segments of the Leimert Park community. This process has
involved direct diplomacy with business leaders, government officials, and hardcore
constituencies that have historically been most affected by social violence. Stand For
Unity team members have spent years immersed in both neighborhoods and in
corporate boardrooms, meeting with a broad range of individuals and building support
for the core values of unity in the community and fighting with peace, not for it.
This wide community network of relationships provides a strong foundation for the
Stand For Unity campaign. As shown in the diagram below, the Stand For Unity social
impact model builds upon this foundation using two integral components: a set of
community-based programs, and a community-based brain trust.
Through its community network and activities, Stand For Unity fundamentally acts as a
hub between major stakeholder groups, functioning as a translator, interpreter, and
representative for contrasting – but potentially convergent - points of view.
Our community-based programs will leverage our established network to deliver
targeted interventions directly within the community. Besides their direct effects, these
programs will also help to further broaden and strengthen our dedicated network of
relationships, increase the organization’s direct expertise in community issues, and help
create an environment that is conducive to follow-on work.

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These benefits of the program work will in turn support a community-based think tank
that researches and analyzes priority community issues while incorporating the
grassroots voice, and also analyzes and makes recommendations on critical social
policies. As opposed to either standalone direct service programs or think tank activities,
these two components will mutually reinforce each other to combine both community-
and systemic-level work and impact.
The details of the Stand For Unity social impact model are described below.
1. Community-Based Programming
Stand For Unity’s community-based programming includes its signature Sounds of
Sanctuary program, Adopt a Hood, and unifying events. These programs are built upon
community good will and relationships that have been developed over time, allowing
these programs to happen with community collaboration and co-ownership. Because of
this close link, the portfolio of community-based programs will undergo continuous
iteration, learning, and improvement to meet shifting community needs as current
programs are strengthened and either expanded or transitioned and new ones are
developed.
Scenario Motion Pictures.
Concert Touring & Talent Expo.
Unifying Events. Stand For Unity’s first signature unifying event will be a revival of the
Heal the World doctrine of Michael Jackson in partnership with Loyola Marymount
University. This doctrine had achieved unparalleled institutional status in the past and
can be reinvigorated through the patronage of Michael I Jackson's son who is now a film
student at LMU. The Heal the World Music Cinema Summit will provide a central
gathering place for the entire USA community to come together and experience and
further absorb the values of unity in the community and fighting with peace, not for it.
The event will not function as a standalone or one-off event, but rather as a key
component of the overall Stand For Unity model for impact. From a practical
programmatic standpoint, the Heal the World Music Cinema Summit will be structured
as a vehicle to communicate positive ideas and values at a large scale, to recruit
supporters, and to create and strengthen relationships between all segments of USA
society.
An important element of the Heal the World Music Summit will be the installation of the
first Archeia Cappella Starlight Studio, which is an off grid venue for key stakeholders
across sectors and at all levels of the USA community to engage in collaborative
discussion and problem solving. Designed along similar lines of an original studio
without artificial lighting, this Archeia Cappella will help to fight silos among sectors and

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among industries by harnessing narratives based on organic building blocks of
consciousness.
Together, SMP, Concert Touring, and the unifying events will help to facilitate a direct
encounter between USA’s highest socio-economic echelons and its most challenged
grassroots communities. The community-based programs together form a vehicle for
conversation and discussion between all segments of society. The work of these
programs will directly support the work of a community-based think tank, described
below.
2. Community-Based Brain Trust
Building upon its community-based programs, Stand For Unity’s community-based brain
trust will focus on affecting improvements in USA’s critical social and economic policies,
especially those affecting the challenges of urban youth.
The establishment of a new, independent think tank in USA is a critical need for
its advancement as a society. According to the National Institute for Research
Advancement, think tanks are "one of the main policy actors in democratic
societies ..., assuring a pluralistic, open and accountable process of policy
analysis, research, decision-making and evaluation". Unlike prior or existing think
tank efforts in USA, the Stand For Unity think tank would primarily focus on
community issues and quality of life for residents. Because the think tank will be
a new creation and will not have a history and legacy of established relationships
and perceptions, it will provide a neutral “blank sheet of paper” to begin bringing
the perspectives and thinking of the community segments together.
The leadership team has already begun developing a network of experts in business,
government, the nonprofit sector, and the wider community. To tighten this network into
a formalized entity and ensure its success, the Stand For Unity think tank will need to:
● be permanent,
● have an open, inclusive and transparent presence, and
● ensure participation by all community segments, including the most marginalized
segments of the community that are most involved in the current violence issues
and who are most often overloStand For Unityed in community and policy
debates.
To play its role, the community-based think tank will focus on the following activities:
● Researching community strengths, needs, and social dynamics. Beyond
generating valuable data that can be used to inform a wide range of development
efforts, the think tank’s research will also help to mobilize local communities to
support the research themselves and truly own their local problem solving. This
will be done via a community-based research process that leverages local

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individuals to plan out and conduct the research, and also to even analyze the
results.
Stand For Unity will also partner closely with the government, business, and the
third sector to train volunteer researchers for this area of work.
● Reporting on research results, providing comprehensive but actionable
information to help empower community members and inform better policy
decisions.
● Convening stakeholders to plan and review research and to engage in a
collaborative problem solving process. Through its convenings, the think tank will
function as a conduit, bridge, and hub for the USA’s various community
segments.
Potential additional activities include the interpretation of key social policies, organizing
community input to the policy development process, and making policy
recommendations. As the think tank is developed and refined, it will include an
assessment of think tank models worldwide and the best components that can be
applied and customized to best fit the USA context.
Community Impact of the Stand For Unity Model
Stand For Unity’s overarching goal for impact in the community is to create greater
social cohesion and less polarization between the major segments of USA’s society,
including socio-economic groups, racial groups, and political parties. As the USA moves
towards this state, we will expect to see greater cooperation between segments of the
community and reduced violence and conflict at all levels. To monitor and assess its
progress as an organization towards these goals, Stand For Unity will track and report
on the following indicators of its program performance and community impact.
Activity Program Performance Impact
Stand For Unity
Concert Tour
■ Community events held (#)
■ Event participation (#)
■ Reduced conflict and violence
■ Increased collaboration between volatile
neighborhoods and external stakeholders
Scenario Motion
Picture
■ Create branded Archeia Cappella
Starlight Studio prototype for off grid
holistic media ecosystem
■ Develop curriculum and apprentice
team at LMU
■ Target neighborhoods sponsored (#/%)
■ Corporations participating (#)
■ Small businesses participating (#)
■ Strengthened relationships between local small
businesses and local “hoods”
■ Greater involvement of local communities in
addressing their own issues
■ Greater value seen by the corporate sector in
“hood” involvement
■ Greater financial ($) and in-kind resource
support of hoods by the corporate sector
Unifying Events ■ Participants, attendees (#) ■ Attendees adopting core values of unity and
peace
Brain Trust ■ Volunteer researchers trained (#)
■ Convenings held (#)
■ Convening participation (#)
■ Community issue data generated
■ Stronger social and economic policies
addressing USA community needs

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Team and Governance
The Stand For Unity core leadership team has more than thirty years of collective
experience in community and youth development among its four core members who
function as a cohesive unit:
● Executive Director – Andrew Williams, Jr. Andrew Williams Jr is a veteran
advertising, sales and marketing executive based in Beverly Hills, California. His
company, Wilcomnet LLC, pioneered the early transition by ad agencies from
legacy management to virtual organization using a proprietary network of
"personal advertising representatives" known as ParXTC . He has spent the past
twenty years building an international network of CEOs, academics and activists
with a shared interest in humanitarianism. Andrew is now working with the the
International Academy of Humanitarian Works, the International Human Righs
Commission and various social media organizations to advance the use of social
networks to promote "people's diplomacy", starting with the global campaign to
eradicate extreme forms of poverty by 2030 to “Leave No One Behind”. Andrew
is ideally situated to connect USA with leading edge developments in policy,
academia, sports, technology, entertainment and economic development.
● Program & Community Director -
● Supporting Manager –
● Supporting Manager –
To broaden its team and knowledge capacity beyond the leadership team core
members, Stand For Unity has also developed a global neighborhood network. This
network connects Stand For Unity with a range of community leaders who are
addressing issues similar to USA’s in other jurisdictions, particularly the UK, Bermuda
and the Caribbean. While Stand For Unity’s organizational focus remains on USA, the
international relationships provide access to critical third-party knowledge, experience,
and funding sources.
Implementation Strategy and Goals
After having spent the past twenty years building a solid community base, Stand For
Unity is currently formalizing as an organization in its second phase of implementation.

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The phases and major goals of Stand For Unity’s implementation strategy are described
below.
Phase I – Community Base Building (2015– 2016)
The work to develop Stand For Unity has been years in the making, with the core
leadership team developing strong relationships across the USA community as
individual leaders and as members of multiple organizations. This work led to the
development of a community network which formed the critical base for Stand For Unity
to begin its second phase of establishing itself as a formal organization. Beginning in
2009, the leadership team members and the various elements of Stand For Unity began
coming together to develop a formal organization around its decades of community-
building work.
Phase II – Organization Development & Program Launch (2016-2017): Strategic
Goals
The second phase is focused on setting up Stand For Unity’s initial program and
organizational infrastructure. A particular focus will be launching and stabilizing the
community-based programs, and building the structure for a community-based think
tank. Phase II involves the following major programmatic and organizational strategic
goals:
● Licensing a USA-based Stand For Unity legal entity for operating purposes
● Licensing a US-based 501c3 legal entity as a funding vehicle
● Establish the Archeia Capella Sunlight Studio for sustained training and event
planning
● Setup for Scenario Motion Picture launch in Phase III
● Complete and refine prospectus and organizational budget
● Share prospectus and secure initial investments
Phase III – Expansion (2017-2019): Strategic Goals
Stand For Unity’s third implementation phase will focus on expanding both its
community-based program and think tank activities. Phase III will involve the following
major programmatic and organizational strategic goals:
● Hire on key leadership positions
● Partner with government, business and the third sector to train and orientate 50-
100 volunteers to conduct community-based research in the Stand For Unity
target neighborhoods.
● Conduct a detailed inquiry into each community’s requirements and needs.
● Evaluate Scenario Motion Picture program outcomes, successes, challenges,
and lessons learned. Based on learning, develop a follow-up strategy.
● Develop and distribute a publication on the results of the neighborhood research
and Stand For Unity evaluation
● Launch the Archeia Cappella Starlight Studio ecosystem and Heal The World
Cinema Summit at LMU, reengaging the global fan base of Michael Jackson

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Financial Sustainability
As a long-standing volunteer entity that is transitioning to an official organization, Stand
For Unity plans to build and formalize its program and organizational capacity over the
next two years. To do this, Stand For Unity aims for an operational budget of $462,885
and $572,366 in its first and second years of operation, respectively. While this
represents a significant and rapid budget increase in terms of a volunteer organization,
Stand For Unity will be building off the infrastructure of an existing group of private
businesses within the network.
Stand For Unity’s model for financial sustainability will rely upon a strategic mix of
earned revenue and philanthropic investments from foundations, government and
individuals. The projected mix of revenue from these sources is shown in the chart
below. A separate events of budget for running the Archeia Cappella Starlight Studio
and the Heal the World Music Cinema Summit is projected at $800,000 for each year.
Based on the level of already committed and highly likely funding from government and
private business, Stand For Unity will require an upfront first-year investment of $62,885
in order to meet its 2016 budget.
Two-Year Financial Projections
A summary of Stand For Unity’s financial projections, based on achieving its future
strategic goals, are shown in the table below. Due to the projected scale of the planned
unifying events, the events financials are included as a separate entry.
Stand For Unity Financial Projections 2016 2017
Operational Revenue 481,500 606,500
Operational Expenses 462,885 572,366
Net Surplus (Loss) $18,615 $34,134
Net Surplus (Loss) $18,615 $34,134
Events Revenue 800,000 800,000
Events Expenses 800,000 800,000
Events Net Surplus (Loss) $0 $0
Total Net Surplus (Loss) $18,615 $34,134