It's help to know student about the Standard charter bank Bangladesh Media planning, Strategy & Digital Communication... I'm Md. Moniruzzaman try to help the student who are making the presentation like this. if any question: e-mail me: rasel.mr55@gmail.com i will try to give you feedback. Thank you

2. Group Member
MD. Raj Sarker Sourav ChakrabortyMD. Moniruzzaman

3. MD. Abdur Rahaman Irin Parvin

4. Media planning, Strategy & Digital Communication

5. About SCB
• Today, Standard Chartered Bank is the largest
international bank in Bangladesh with 26 Branches
& Booths and 83 ATMs; employing over 2,000
people. We are the only foreign bank in the country
with presence in 6 cities – Dhaka, Chittagong,
Khulna, Sylhet, Bogura and Narayanganj; including
the country's only offshore banking units inside
Dhaka Export Processing Zone (DEPZ) at Savar and
Chittagong Export Processing Zone (CEPZ).

6. Recent Achievements
 Bank of the Year award by The Banker in 2013, 2012 & 2010
 Enhancement of Micro finance: BRAC, BURO, TMSS, ASA, MSS,
Sajida Foundation
 Received “Letter of Appreciation” from the Governor of
Central Bank for achieving the Agriculture and Rural Credit
Disbursement target for the fiscal year 2013-2014

7.  ‘Best Bank’ for Corporate Social Responsibility for 2006
by Bankers’ Forum
 ‘Best Consumer Internet Bank’ at the Global Finance
Awards in 2013
 'Best Trade Finance Bank in Bangladesh' by GTR in
2011
 Best Retail Bank in Bangladesh' award by The Asian
Banker in 2011
 'Best IT Use Award' by Bangladesh Association of
Software & Information Services (BASIS) in 2009

8. Standard Chartered Bangladesh spending by Media
Cabal TV Network
Internet

12. Direct mail

16. Bill Board

18. Passenger Stand

20. Standard Chartered Bank Bangladesh Strategy
 Define the brand.
 Set up a Goals.
 Choose a Best way how to
our offer can reach at Clint.
 Try to give our Company
Them.
 Number and size of
advertising.
 Try to collect Clint feedback.

21. Global Banking Strategy
• Globally most banks have a
larger wholesale sector than
consumers sector. Standard
Chartered Bank in Bangladesh
however is unique because it
has an impressive divide of 60%
wholesale banking the 40%
consumer banking making a
leader in retail customer
banking.

22. WHAT IS MEDIA PLANING?
Media planning is generally outsourced to a media
agency and entails sourcing and selecting optimal
media platforms for a client's brand or product to use.
The job of media planning is to determine the best
combination of media to achieve the marketing
campaign objectives.

23. Media Planning
• TV Advertising

24. ATM & INTERNET BANKING
• I have also made huge strides
in improving consumer
banking in Bangladesh by
being the first bank to
establish a wide variety of
essential services being a
leader in product innovation
developing new technologies
and offering the most
comprehensive consumer
banking amenities in the
country they set up the first
ATM introduced the first
credit cards established the
first 24 7 call centers as well
as Internet Banking kiosks.

28. Services of Standard Chartered Online Banking
 Following are the comprehensive range of services of
Standard Chartered Online Banking:
1. Account Information: Customers can make balance enquiry for both banking account
and credit card.
2. Transaction enquiry: transaction enquiry of banking account and credit card up to 1yr.
3. Fund Transfer: provides customers with the ultimate convenience in transferring Funds.
 Types Fund Transfer:
1.Funds can be transferred between Standard Chartered accounts (local currency &
cross-currency).
2.Funds can be transferred to registered other (third party) Standard Chartered
3.account (local currency only).
4. Funds can be transferred to registered accounts held with other banks (local
currency only).

31. CSR BY STANDARD CHARTERED BANK
• Standard Chartered is
also committed to the
community of
widgets apart of
employees from the
bank joined JAGGO
on universal
Children's Day to
bring awareness
about education for
the poor.

33. • Out of all the CSR are programs Standard Chartered
most renowned and it should have been “seeing is
believing”. which works with eradicating preventable
blindness around the world Bangladesh was the
flagship country for its mind they are the first bank in
the country to consistently work for its restoring the
outside of underprivileged people they have an
operation theatre and children's ward at Islam eye
hospital. which provides cataract surgery to at least
twelve thousand patient every year over the years or
something also provide IT support Islam eye hospital
periodically volunteer help keep the hospital grounds
they painted the children's ward.

37. DIGITAL COMMUNICATION THROUGH CSR
• SCB also takes pride in being an advocate of
the Arts every year they have a program called
celebrating life which provides platform of
recognition for photographer, filmmakers and
lyricist in partnership with the national
newspaper The Daily Star program which is a
wide audience and is great exposure for its
participants.

40. Conclusion
Banks are beginning to treat digital channels as mainstream options
rather than alternative mechanisms for customer service. IT heads at
banks are focusing on strengthening these channels to sell financial
products and acquire customers. Digital platforms are critical for banks
as a staggering volume and frequency of daily transactions are
executed electronically. Digitization will lead to an overall reduction of
operational costs and transactional overheads. Front-end
transformation solutions ranging from customer interaction
management right up to channel innovation put the customer in the
driver’s seat, enabling the bank to grow its customer base and offer an
enhanced portfolio of tailored services. Technology results in
sustainability and continuity in the progressive amelioration of service
quality, anytime and anywhere banking, focused product delivery,
cross-selling and multi-channel touch points.