Bank of Ceylon is a major commercial bank in Sri Lanka that was founded in 1939. It has over 628 branches across the country as well as ATMs and other digital services. The bank aims to provide innovative financial solutions and empower employees while enhancing value for stakeholders. It offers various banking products like savings and current accounts, loans, deposits, credit cards, and more to serve customers of all demographics.
Commercial Bank of Ceylon PLC(HR Planning and Strategies Report)Md. Tanzirul Amin
Throughout the whole report, functions of Human Resource Management Dept. of Commercial Bank of Ceylon PLC have been discussed such as Organizational Culture, Recruitment, Selection Process, Training & Development, Performance evaluations and Benefits offered. How the HR Dept. helps the bank to achieve its strategic goals has also been discussed. In today’s world, to achieve a sustainable development, the bank should come out of its traditional HR Practices and undertake more flexible and beneficial steps to retain employees in the long-run; and also use SMART tools to define the standards, goals and positive growth of the whole organization and its stakeholders.
The Human Resource Department of Commercial Bank of Ceylon Ltd. is responsible for developing a competent workforce for the organization’s activities. To do so, it has a strong and organized structure divided into different units, which are individually responsible for recruitment, selection, and appointment, formulation of policies, publication of reports, conducting orientation, training, and appraisal, compensation of employees, eradication of injustice or violation of rights in the workplace etc
Through findings, it is recommended that the salary structure should be more competitive, gratuity for every performing year should be increased in order to motivate employees in long-term, retirement age should be increased from 57 to 59 like the other banks in the same industry, efficient manpower should be recruited to reduce work pressure.
Communication problem & prospect of sonali bank limited Mahmudul hasan
sonali bank is th one of the most popular bank of Bangladesh. it is government bank of Bangladesh.the bank is very helpful for us..approximately 700 of sonali bank in Bangladesh. this bank is transaction is very fast.
Product mix
Pricing mix
Place
Promotion mix
People
Process
Physical evidence
It offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries and affiliates in the areas of investment banking, life and non life insurance, venture capital and asset management.
Currently, it has subsidiaries in the UK, Russia, Canada, branches in the US, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai international Finance Centre and representative offices in UAE, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia.
It’s equity shares are listed in India on BSE and NSE.
Commercial bank, especially Govt. Bank is one of the important business sectors in Bangladesh. Agrani Bank Limited is a scheduled commercial bank in the govt. sector which is focused on the established and emerging markets of Bangladesh. The purpose of this study is to earn a real life practical experience on marketing of bank service.
The study mainly conducted with the following objectives :To find out 7Ps of marketing mix in Agrani Bank LTD
Commercial Bank of Ceylon PLC(HR Planning and Strategies Report)Md. Tanzirul Amin
Throughout the whole report, functions of Human Resource Management Dept. of Commercial Bank of Ceylon PLC have been discussed such as Organizational Culture, Recruitment, Selection Process, Training & Development, Performance evaluations and Benefits offered. How the HR Dept. helps the bank to achieve its strategic goals has also been discussed. In today’s world, to achieve a sustainable development, the bank should come out of its traditional HR Practices and undertake more flexible and beneficial steps to retain employees in the long-run; and also use SMART tools to define the standards, goals and positive growth of the whole organization and its stakeholders.
The Human Resource Department of Commercial Bank of Ceylon Ltd. is responsible for developing a competent workforce for the organization’s activities. To do so, it has a strong and organized structure divided into different units, which are individually responsible for recruitment, selection, and appointment, formulation of policies, publication of reports, conducting orientation, training, and appraisal, compensation of employees, eradication of injustice or violation of rights in the workplace etc
Through findings, it is recommended that the salary structure should be more competitive, gratuity for every performing year should be increased in order to motivate employees in long-term, retirement age should be increased from 57 to 59 like the other banks in the same industry, efficient manpower should be recruited to reduce work pressure.
Communication problem & prospect of sonali bank limited Mahmudul hasan
sonali bank is th one of the most popular bank of Bangladesh. it is government bank of Bangladesh.the bank is very helpful for us..approximately 700 of sonali bank in Bangladesh. this bank is transaction is very fast.
Product mix
Pricing mix
Place
Promotion mix
People
Process
Physical evidence
It offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries and affiliates in the areas of investment banking, life and non life insurance, venture capital and asset management.
Currently, it has subsidiaries in the UK, Russia, Canada, branches in the US, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai international Finance Centre and representative offices in UAE, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia.
It’s equity shares are listed in India on BSE and NSE.
Commercial bank, especially Govt. Bank is one of the important business sectors in Bangladesh. Agrani Bank Limited is a scheduled commercial bank in the govt. sector which is focused on the established and emerging markets of Bangladesh. The purpose of this study is to earn a real life practical experience on marketing of bank service.
The study mainly conducted with the following objectives :To find out 7Ps of marketing mix in Agrani Bank LTD
PPT Prepared for Knowledge sharing Presentation by Yitbarek H. 27-04-2015....etebarkhmichale
ANALYZING BANK FINANCIAL PERFORMANCE
OVERVIEW
This session introduces bank financial statements and provides a traditional, ratio-based
procedure for analyzing bank financial performance using historical data. It demonstrates the
interrelationship between the income statement and balance sheet and describes the risk and
return trade-off underlying management decisions. Data are provided that compare the
performance characteristics of small banks versus large banks and differentiate between high
and low performers.
LEARNING OBJECTIVES
Following the successful completion of this session, you should be able to:
• recognize the basic balance sheet accounts and income statement components and
understand how they relate to each other
• apply the ROE model to analyzing bank profitability over time and against peers
• comprehend the importance of net interest margin, earning assets, and operating
efficiency as sources of bank profitability
• identify key ratios that signify the degree of credit risk, liquidity risk, interest rate risk,
and capital risk assumed by a bank
• explain the factors that affect a bank's CAMELS rating
• understand how and why the performance characteristics of small and large banks
differ
• relate key financial concepts and data to planning and managing a bank.
2
THE BALANCE SHEET
A bank's balance sheet presents financial information that compares what a bank owns with
what it owes and the ownership interest of stockholders. Assets represent what a bank
owns; liabilities represent what a bank owes; and equity refers to stockholders' ownership
such that:
Assets = Liabilities + Equity
The balance sheet represents a snapshot taken at a point in time. Account values indicate what
a bank owns or owes on that date. Bank regulators require that banks report balance sheet
data quarterly, so most published figures are dated at the end of March, June, September,
and December of each year. Exhibit 2-1 presents balance sheet data for SCBS Bank, an $80
million community bank.
Bank Assets
Bank assets fall into one of four types, each with different yield and risk features.
Cash and Due from Banks
Cash and due from banks consists of vault cash, deposits held at Federal Reserve Banks
(Fed), deposits held at other financial institutions, and checks in the process of collection.
These accounts generally facilitate check clearing and customers' currency withdrawals
and serve to meet legal reserve requirements. Their distinguishing feature is that they do not
earn interest, although balances at the Fed and other depository institutions can be used to
obtain correspondent banking services.
Investments
Investment securities are primarily fixed-income securities held to meet liquidity needs and
earn interest. Short-term securities have maturities less than one year and can be readily
sold if a bank needs cash and the securities are not pledged as collateral against a bank
liability. In Exhibit 2-1, SCBS Bank reports owning time deposits issued by other
Case study: DBS's digitalization in Southeast AsiaSahil Gupta
DBS Bank‘s internationalization strategy is built on the cornerstone of a customer-centric digital platform which goes beyond banking by focusing on the customer’s lifestyle and evolving needs. EY has been a proud collaborator to DBS in this journey, advising on the formulation of strategy for Indonesia.
Case study: DBS's digitalization in Southeast AsiaVarun Mittal
DBS Bank‘s internationalization strategy is built on the cornerstone of a customer-centric digital platform which goes beyond banking by focusing on the customer’s lifestyle and evolving needs. EY has been a proud collaborator to DBS in this journey, advising on the formulation of strategy for Indonesia.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
3. Bank of Ceylon was founded in 1939 ,with sir Ernest de Silva as its first
chairman
Bank of Ceylon is a main leading bank of Sri Lanka .Its a government owned
,major commercial bank in Sri Lanka .
Its head office is located in an iconic cylindrical building in Colombo .The
political and commercial capital
of the island
The bank has a network of 628 branches 689 ,automatic teller machine
(Atm) 123 CDM network and redinol loan centers within country.
INTRODUCTION
4. Vision
To be the nations preferred bank with a strong global presence
providing customer centric innovative financial solutions
Mission
To provide highly efficient ,customer focused, technologically
sophisticated , resilient and innovative financial services to the nations
with global access , empowering employees and enhancing value to
the stakeholders
5. BOC as a domestic bank began to grow despite severe competition from
exchange bank and informal money lenders.
it opened its first branch in 1941 at Kandy and subsequently in outstation
towns such as Galle , Jaffna. Trincomalee .
bank of Ceylon opened its first overseas branch in London
7. Banking products are intangible. Recently, banks are in a period that they
earn money in servicing beyond selling money. They earn a reputation for
providing their services to the people.
Banking products are about the money in different types and attributes
like lending, depositing and transferring procedures.
PRODUCT
8. 01.Savings accounts for different age demographics
EX:
SmartGen, Ran Kekulu,14+,18+, ,Senior citizens Savings, Ran
ulpatha,Abhimana retirement Scheme
02.Current accounts
EX:
BOC current accounts come with a range of benefits to manage day to day
transaction either personal or business
BOC Current account
Prestige plus
03.Loans
Bank of Ceylon provides loan facilities to various sectors.
personal loans,
Home loans(BOC sirimedura)
education loans(laptop computer loans)
Ran surekum
Overdraft facilities
When considering bank of Ceylon we can identify several products.
9. 04.Deposits
normal fixed deposit
savings certificates
Smart FD
7 day call deposits
Senior citizen FDs.
05.credit cards for different income
visa classic card
visa gold card
visa platinum card
master titanium card
World Master Card.
10. 06.Debit Card
07.Internet & mobile banking facilities.
‘B app’ mobile application
inquiry of account balance
payments
funds transfer
other services
08. Smart passbook
09. Leasing facilities.
‘Easy to get Easy to pay BOC leasing’
10. Clubs & societies Accounts
BOC has introduced ‘BOC sanadasa ‘ for proper financial management
to reach objectives of society or club.
11. Pricing is the strategy for the product and services and how will it
affect their customers.
In bank of Ceylon, uses various pricing strategies to attract their
customers.
PRICE
12. 01. Savings accounts rates
Bank of Ceylon has opened different accounts for different age
ranges and also they offer maximum interst rates for them .EX:
Children- ran kekulu -4.50%
teenager’s savings-14+ -4%
Youth savings- 18+ - 3.5%
Senior citizens -4%
02. Current accounts rates
BOC current accounts come with a range of benefits to manage day to day
transaction either personal or business.
BOC bank charge minimum service charge for both credit and debit balance.
Minimum OD interst
Minimum cheque returns notification charges.
13. 03. Loans interest rates
The BOC offers a maximum loan amount for minimum service charge
at a minimum interest rate for the borrowers.
They provide loan facilities to various sectors.
Special loan scheme for purchase laptop computers to university students.
Ran surekum naya sewa
BOC presents ‘Ran surekum naya Sewa’ to get a loan against customer’s
personal gold articles in minutes
Overdraft facilities.
Overdrafts are offered by BOC for competitive rate of interest in speedier way.
EX: Up to Rs.499 999 Rs.1000.00
Sirimedura housing loan
BOC offers sirimedura hosing loans for customers in 2 visits within 2 weeks.
Up to 10 years -9.75%, above 10years-10.00%
14. 04. Deposit interest rates.
BOC offers highest interest rate for the customers’ fixed deposits.
normal fixed deposit- 5% per annum
savings certificates -7% per annum
Senior citizen FDs -15% per annum
05. Credit cards interest rates
A low rate and low annual fee cards in Sri Lanka.
Interest free credit period (minimum 22 Days& maximum 52 days)
Interst rate 18% per annum
06. Debit cards interst rates.
They charge lowest rate for the debit card.
ATM cash withdrawal fee – RS.5.00
on other bank cash withdrawal fee- RS.30
15. 07. Internet & mobile banking facilities.
Fund transfer, CEFT – internet banking –RS.50.00
SLIPS – internet banking –RS.20.00
08. Smart pass book
BOC smart pass book is available for free of charge
09. Leasing rates.
BOC offers leasing for vehicle & machinery.
Lowest rental in the market.
10.tresury bill rate
16. Place which is also called distribution, is consider to distributional
activities of organization. This “place” encompasses many locations
where a product is made, viewed in ads, distributed, and sold. You
need to ensure that customers can find your product or service with
easy.
PLACE
Location
Distribution channel
Distribution coverage
Outlet location
Multi-channel
Internet
Access
Electronic delive
17. Under the BOC
Bank of Ceylon in Sri Lankan distribution involves,
Banks branches
Internet banking
ATM
Mobile banking (smart passbook ,BOC app)
Bank of Ceylon has established branches and ATM in supermarkets,
urban areas, shopping malls etc. which always frequented by customers.
Bank of Ceylon also expanded access to banking services using smart
passbook, BOC app, internet banking etc.
Here they hope to attract customers by providing easy and quick service
to their custom
18. Promotion is main strategy of marketing(it include advertising and
sales techniques)
Its most important to every industry
Without promotion strategy anyone cant to face competition of
the market
And also promotion is a main part of the inform consumer
Its most important to the find the new customer and retain the old
customer
PROMOTION
19. Under the BOC
Today is most completion industry as a bank industry
Then every bank try to attractive new customer
Then BOC directly influence to the young generation .
then mainly school children .
BOC introduce ran kekulu to the school children
Provide the gift for the children under to the promote their various child
account
20. There are so many technique using to promote BOC there intangible product
(1)using social media
Fb ,instergram,
(2)internet banking
Internet passbook
(3)introduce the various accounts under the various age level
Ran kekulu ,BOC smart gen.
22. (5)Seasonal promotion(new year and Christmas)
(6)Gift as promotion item
(7)Social responsibility program
(8)Customer data and public relation
(9)More security
23. Employees…People, refer to those involved in service delivery. The
“people” element of the 7Ps involves anyone directly or indirectly
involved in the business side of the bank service. Employing and
retaining the right people imperative in both the long and short
term success of bank service.
PEOPLE
24. “People” involves,
Recruitment
Individuals of marketing activities
Training and skills
Remuneration
Management
Relationships
Organizational culture
25. Under the BOC
Recruitment of highly qualified employees (conducting
competitive examinations)
Giving priority to young efficient employees
Recruitment to the service with a training period
Providing higher salaries and bonuses
Promoting customer-employee relationship
26. Process mix shows procedure of rendering services.
PROCESS
27. Process mix refers to flow of activities or mechanism that take
place when there is an interaction between the customer and the
business.
Bank of Ceylon has a marketing research unit that does research on
the latest trends in customer purchases, their needs and
competitor research. This information is then provided to relevant
business units which then provides a summary to their respective
deputy GM and assistant GM.
28. Process system of Bank of Ceylon
Understanding the Market place and customer Needs and wants.
Designing a strategic management plan.
Bank of Ceylon strategic plan analysis.
Macro and Micro Environment analysis of Bank of Ceylon.
SWOT Analysis.
Target the market and position.
Planning and developing strategic marketing plan for BOC.
Reviewing the implementations.
Capturing values from customers.
29. Physical evidence deals with environment where business operates.
Parking area
Furnishings
Color
Noise level
Air conditioning system
PHYSICAL EVIDENCE
30. Tangibilising the intangible commodity is a major challenge of the BOC
marketer. Regarding the physical evidence one among the important
methods is the upkeep of branch premises and interior decorations.
And also Bank of Ceylon provides creatively designed,
Stationery
Greeting cars
Calendars
Gift items
31. Bank of Ceylon product brochures, BOC website and annual reports are
made with the standard Bank of Ceylon themes.
of the above, Customers from a distance can identify a Bank of Ceylon
branch easily.
Maintaining a service environment increase customer satisfaction and
that within service environment customers can be exposed to
numerous stimuli which potentially affect how they act.
Service environment has a significant impact on customer perception
of overall service quality.