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Standalone 8.1 (final)
- 1. Investor Presentation August 11th,2014 Scott Latham & Ryan Erfer
- 2. Colabination’s mission issimple: Empower Fashion Designers to be Discovered
- 3. Problem 26,000,000 fashion-conscious millennialonline shoppers 1 are drifting away from mainstream brands and are increasingly seeking to buy off-label apparel from independent designers (1) Based on Census data, internal projections, and http://www.cmo.com/articles/2013/11/17/where_fashion_focuse.html
- 4. Problem At the sametime, 1,000,000 independent designers are struggling to find new customers and grow their brand 1 (1) Based on the number of brands on competing platforms (Wanelo, Fancy, Karmaloop, Jackthreads, Big Cartel, Shopify, Etsy, ASOS, and Fab), accounting for overlap.
- 5. Opportunity Connecting these millennialshoppers with the independent designers could solve both problems. However, retailers fail to meet this rising demand. ● First Mover ● Creative Visionary ● Passion Driven Hustler ● Not Tech Savvy ● Trend Setter ● Fashion Forward ● Hipster ● Millenial ● Challenge Status Quo ● Trend Hunter DesignersShoppers Limited Access To Designers Customers seek to buy from independent designers through established online marketplaces and big box retailers, but these stores only accept 1% of designers to their platforms Limited Access To Shoppers The other 99% of designers are left fragmented across the web using various shopping cart solutions that provide them a website but no customer traffic
- 6. Solution Colabination is anonline marketplace for designer discovery that empowers shoppers to curate their own selection of independent brands Discover Learn Collect
- 7. Revenue Model Colabination willcollect a 15% commission on sales and $12/month subscription fee from designers for access to data & insights. Future potential revenue streams include connecting designers to retail outlets and selling market trend data. Commission Subscription Designer to Retail Market Trend Data
- 8. Designer Use-Case :Before An independent designer’s presence is often scattered across many channels, slowing growth and making ROI uncertain (1) http://blog.biakelsey.com/index.php/2013/11/19/nearly-34-of-smbs-in-the-us-use-social-media-to-promote-their-business/ (2) http://pages.richrelevance.com/rs/richrelevance/images/Social%20Media%20v10-ac.pdf
- 9. Designer Use-Case :Before An independent designer’s presence is often scattered across many channels, slowing growth and making ROI uncertain Roadblocks: 1. Excessive monthly advertising costs 2. Little visible return on investment 3. No one can find them online 4. No marketing know-how (1) http://blog.biakelsey.com/index.php/2013/11/19/nearly-34-of-smbs-in-the-us-use-social-media-to-promote-their-business/ (2) http://pages.richrelevance.com/rs/richrelevance/images/Social%20Media%20v10-ac.pdf
- 10. Designer Use-Case :Before An independent designer’s presence is often scattered across many channels, slowing growth and making ROI uncertain Roadblocks: 1. Excessive monthly advertising costs 2. Little visible return on investment 3. No one can find them online 4. No marketing know-how 72% of brands use social media to promote sales but the sales conversion is less than 1% 1,2 (1) http://blog.biakelsey.com/index.php/2013/11/19/nearly-34-of-smbs-in-the-us-use-social-media-to-promote-their-business/ (2) http://pages.richrelevance.com/rs/richrelevance/images/Social%20Media%20v10-ac.pdf
- 11. Designer Use-Case :After Colabination is step one for independent designers to drive new business growth online Benefits: 1. Exposure to new markets of customers 2. Higher engagement at Point of Sale 3. Intrinsic loyalty & retention 4. Data and actionable insights to customize experience for shoppers (1) http://www.marketingcharts.com/wp/traditional/shoppers-favor-customized-in-store-experiences-29669/
- 12. Designer Use-Case :After Colabination is step one for independent designers to drive new business growth online Benefits: 1. Exposure to new markets of customers 2. Higher engagement at Point of Sale 3. Intrinsic loyalty & retention 4. Data and actionable insights to customize experience for shoppers 81% of shoppers say they are more likely to shop in a store that provides an overall customized shopping experience 1 (1) http://www.marketingcharts.com/wp/traditional/shoppers-favor-customized-in-store-experiences-29669/
- 13. Differentiation Rather than focusingon individual products, Colabination enables designers to tell their story through a virtual showroom for superior engagement and retention “People don’t buy what you do, they buy why you do it” - Simon Sinek
- 14. Differentiation Rather than focusingon individual products, Colabination enables designers to tell their story through a virtual showroom for superior engagement and retention “People don’t buy what you do, they buy why you do it” - Simon Sinek Selling Products (Karmaloop)Selling Stories (Colabination) >
- 15. Competitive Landscape Colabination isuniquely positioned amongst multiple market players who fail to address the needs of both independent designers and shoppers Social MediaVerge ApparelDiscovery Platforms E-Commerce
- 16. Competitive Advantage Discovery Platforms focuson individual products over the needs independent designers Colabination focuses on promoting the designers behind the products. Telling their stories increases engagement and sales
- 17. Competitive Advantage Verge Apparel restrictsservices from the majority of independent designers Colabination lowers barriers to entry by providing designers with a gamified experience and data insights to improve their marketing
- 18. Competitive Advantage E-Commerce lacks highcustomer traffic or other marketplace benefits Colabination gives shoppers a centralized location to discover brands, resulting in higher shopper traffic for designer showrooms
- 19. Competitive Advantage Social Media lacksengagement at the point of sale Colabination places a social experience at the point of sale, leading to higher sales conversion
- 20. Customer Acquisition Designers 1. DirectOutreach Successful in signing up 100+ designers to date with a 65% conversion rate on initial direct reach-out PRIMARY METHOD: 2. White Papers to gain trust and legitimacy, we are curating and distributing materials to aid designers with growing their businesses 3. Inbound we have optimized our landing page for high sign-up conversion 4. Partnerships We will reach out to design schools, fashion incubators, and trade schools.
- 21. Customer Acquisition Shoppers 1. DesignerReferrals designers have already expressed interest in regularly referring new shoppers in exchange for a lowered commission 2. Word-of-mouth achieved through grassroots efforts, incentivized referral programs, and the inherently social aspect of the platform 3. Social Media high levels of engagement among millennials 4. Affiliate Blogs several fashion bloggers will refer users to Colabination 5. Public Relations specifically targeting local publications influential among verge culture 6. Blog & Newsletter highlights emerging brands and conveys product value PRIMARY METHOD:
- 22. Fundraising 3M for next24 Months ● Bridge round: $250K for next 6 months ● Seed round: $2M Use of Proceeds ● Product development ● Key hires ● Marketing ● Business development Milestones ● 1,000,000 shoppers by July 2015 ● $50K monthly revenue ● Key partnerships ● Expansion of revenue streams
- 23. Team Advisors Morgan Lewis Steve Goodman& Jeff Bodle (General Counsel) Scott Latham CEO & Founder Founder at Flight Crew Clothing and Mainline Lifestyle Magazine Ryan Efer CFO & Founder SeventySix Capital, UBS Investment Bank, Survivor of 3 Startups David Blyer Founder at DonorCommunity; Microgiving; SPSS; Vento Software Chuck Sacco Director at Drexel School of Entrepreneurship; Founder at Movitas
- 24. Contact To request ameeting or demo, contact: invest@colabination.com