SlideShare a Scribd company logo
1
STAKEHOLDER ANALYSIS PROCESS
IDENTIFY STAKEHOLDERS DISPLAY RELATIONS EVALUATE & ANALYZE DECIDE FUTURE MEASURES
• Who are the main participants
for the project in question
• Who is interested in this project
or who is affected by it
• Internal vs external stakeholders
• Which processes or parts of
processes are connected?
• How are the stakeholders
related to the process
• Degree of involvement
and scope of influence
• Compare expectations and
interests of stakeholders
• Expectations of the project
• Investment details
• Stakeholder prefrencs
• Risks, threats, opportunities
• Implementation strategy
• Analytical insights and
possible consequences
• Measures & communications
2
TYPES OF
STAKEHOLDERS
• Execs and leaders
• Managers
• Employees
• Support staff
INTERNAL
Usually members of the organization.
• Shareholders
• Distributors
• Vendors
• Financiers
• Retailers
• Customers
PRIMARY/CONNECTED
Those who have an economic or
contractual relationship with the organization.
SECONDARY/EXTERNAL
Those who are not directly connected to the
organization but are still interested in or could
be impacted by the organization’s activities.
• Governments
• Advocacy groups
• Media organizations
• Local communities
• Semi Govt.
• Domain specific
3
STAKEHOLDER ANALYSIS MATRIX
L
O
W
H
I
G
H
L O W H I G H
Engage in interest areas
increase level of interest, satisfy
them with the project
SATISFY | MEET THEIR NEEDS
Focused effort, involved at
all decision making. Engage with regular
communication and consultation.
MANAGE | KEY PLAYERS
Only need to inform if
have time. Aim to move into
the right-hand box
MONITOR | LEAST IMPORTANT
Make use of interest through
involvement in low risk areas.
Potential supporter of project.
INFORM | SHOW CONSIDERATION
I N T E R E S T
I
N
F
L
U
E
N
C
E
/
P
O
W
E
R
4
Hiring Budget Brand Investments Loans Compliance Pricing Sales Governance
Revenue Image
Management
Employees
Suppliers
Customer
Shareholders
Banks
Public
Politics
Stakeholder
Areas of Influence
STAKEHOLDER INTEREST MATRIX

More Related Content

Similar to Stakeholder_Analysis.pdf

Stakeholder analysis
Stakeholder analysisStakeholder analysis
Stakeholder analysis
Harvey Greenstein, PMO Leader
 
10. PMP Project Stakeholder Management.ppt
10. PMP Project Stakeholder Management.ppt10. PMP Project Stakeholder Management.ppt
10. PMP Project Stakeholder Management.ppt
ItcHcm1
 
Stakeholder management
Stakeholder managementStakeholder management
Stakeholder management
Beesabathuni Jeevan
 
Stakeholder management and reporting
Stakeholder management and reportingStakeholder management and reporting
Stakeholder management and reporting
Next Generation Consultants: Reana Rossouw
 
Unit 509 lo 1 master
Unit 509 lo 1 masterUnit 509 lo 1 master
Unit 509 lo 1 master
Graeme Lindsay
 
Beyond Stakeholder Analysis And Management
Beyond Stakeholder Analysis And ManagementBeyond Stakeholder Analysis And Management
Beyond Stakeholder Analysis And Management
Joe Newbert
 
Stakeholders In Business
Stakeholders In BusinessStakeholders In Business
Stakeholders In Business
Rahul Sonawane
 
Stakeholdersinbusiness 130117062720-phpapp02
Stakeholdersinbusiness 130117062720-phpapp02Stakeholdersinbusiness 130117062720-phpapp02
Stakeholdersinbusiness 130117062720-phpapp02
Vc1980
 
Stakeholder-led projects: Durban PMSA Conference 2016
Stakeholder-led projects:  Durban PMSA Conference 2016Stakeholder-led projects:  Durban PMSA Conference 2016
Stakeholder-led projects: Durban PMSA Conference 2016
Louise Worsley
 
STAKEHOLDERS
STAKEHOLDERSSTAKEHOLDERS
STAKEHOLDERS
Asif Monir
 
CSR Impact Measurement & Management
CSR Impact Measurement & ManagementCSR Impact Measurement & Management
CSR Impact Measurement & Management
Wayne Dunn
 
Crisis communications workshop - Abu Dhabi 05.12.13
Crisis communications workshop - Abu Dhabi 05.12.13Crisis communications workshop - Abu Dhabi 05.12.13
Crisis communications workshop - Abu Dhabi 05.12.13
Middle East Public Relations Association
 
Best_Practices_Managing_Stakeholder_Expectations
Best_Practices_Managing_Stakeholder_ExpectationsBest_Practices_Managing_Stakeholder_Expectations
Best_Practices_Managing_Stakeholder_Expectations
Patricia J. Williams, PMP
 
Evaluate Required Changes to Current Operations.pptx
Evaluate Required Changes to Current Operations.pptxEvaluate Required Changes to Current Operations.pptx
Evaluate Required Changes to Current Operations.pptx
WenwenYangCavallari
 
1610818657077 stakeholder pp ppt
1610818657077 stakeholder pp ppt1610818657077 stakeholder pp ppt
1610818657077 stakeholder pp ppt
university of Gujrat, pakistan
 
Marketing Micro environment presentaition..
Marketing Micro environment presentaition..Marketing Micro environment presentaition..
Marketing Micro environment presentaition..
zamalotshwa mlotshwa
 
Presentation1 (External organization environment).pptx
Presentation1 (External organization environment).pptxPresentation1 (External organization environment).pptx
Presentation1 (External organization environment).pptx
SmartWorld13
 
Introduction to Policy Evaluation
Introduction to Policy EvaluationIntroduction to Policy Evaluation
Introduction to Policy Evaluation
pasicUganda
 
Stakeholders of Projects, Project life Cycle, Product vs Production, Feasibil...
Stakeholders of Projects, Project life Cycle, Product vs Production, Feasibil...Stakeholders of Projects, Project life Cycle, Product vs Production, Feasibil...
Stakeholders of Projects, Project life Cycle, Product vs Production, Feasibil...
Sagar Garg
 
Trends in stakeholder management shruti prashant
Trends in stakeholder management shruti prashantTrends in stakeholder management shruti prashant
Trends in stakeholder management shruti prashant
Guneet Singh
 

Similar to Stakeholder_Analysis.pdf (20)

Stakeholder analysis
Stakeholder analysisStakeholder analysis
Stakeholder analysis
 
10. PMP Project Stakeholder Management.ppt
10. PMP Project Stakeholder Management.ppt10. PMP Project Stakeholder Management.ppt
10. PMP Project Stakeholder Management.ppt
 
Stakeholder management
Stakeholder managementStakeholder management
Stakeholder management
 
Stakeholder management and reporting
Stakeholder management and reportingStakeholder management and reporting
Stakeholder management and reporting
 
Unit 509 lo 1 master
Unit 509 lo 1 masterUnit 509 lo 1 master
Unit 509 lo 1 master
 
Beyond Stakeholder Analysis And Management
Beyond Stakeholder Analysis And ManagementBeyond Stakeholder Analysis And Management
Beyond Stakeholder Analysis And Management
 
Stakeholders In Business
Stakeholders In BusinessStakeholders In Business
Stakeholders In Business
 
Stakeholdersinbusiness 130117062720-phpapp02
Stakeholdersinbusiness 130117062720-phpapp02Stakeholdersinbusiness 130117062720-phpapp02
Stakeholdersinbusiness 130117062720-phpapp02
 
Stakeholder-led projects: Durban PMSA Conference 2016
Stakeholder-led projects:  Durban PMSA Conference 2016Stakeholder-led projects:  Durban PMSA Conference 2016
Stakeholder-led projects: Durban PMSA Conference 2016
 
STAKEHOLDERS
STAKEHOLDERSSTAKEHOLDERS
STAKEHOLDERS
 
CSR Impact Measurement & Management
CSR Impact Measurement & ManagementCSR Impact Measurement & Management
CSR Impact Measurement & Management
 
Crisis communications workshop - Abu Dhabi 05.12.13
Crisis communications workshop - Abu Dhabi 05.12.13Crisis communications workshop - Abu Dhabi 05.12.13
Crisis communications workshop - Abu Dhabi 05.12.13
 
Best_Practices_Managing_Stakeholder_Expectations
Best_Practices_Managing_Stakeholder_ExpectationsBest_Practices_Managing_Stakeholder_Expectations
Best_Practices_Managing_Stakeholder_Expectations
 
Evaluate Required Changes to Current Operations.pptx
Evaluate Required Changes to Current Operations.pptxEvaluate Required Changes to Current Operations.pptx
Evaluate Required Changes to Current Operations.pptx
 
1610818657077 stakeholder pp ppt
1610818657077 stakeholder pp ppt1610818657077 stakeholder pp ppt
1610818657077 stakeholder pp ppt
 
Marketing Micro environment presentaition..
Marketing Micro environment presentaition..Marketing Micro environment presentaition..
Marketing Micro environment presentaition..
 
Presentation1 (External organization environment).pptx
Presentation1 (External organization environment).pptxPresentation1 (External organization environment).pptx
Presentation1 (External organization environment).pptx
 
Introduction to Policy Evaluation
Introduction to Policy EvaluationIntroduction to Policy Evaluation
Introduction to Policy Evaluation
 
Stakeholders of Projects, Project life Cycle, Product vs Production, Feasibil...
Stakeholders of Projects, Project life Cycle, Product vs Production, Feasibil...Stakeholders of Projects, Project life Cycle, Product vs Production, Feasibil...
Stakeholders of Projects, Project life Cycle, Product vs Production, Feasibil...
 
Trends in stakeholder management shruti prashant
Trends in stakeholder management shruti prashantTrends in stakeholder management shruti prashant
Trends in stakeholder management shruti prashant
 

Recently uploaded

9 Ways Managers Kill Morale (and What to Do Instead)
9 Ways Managers Kill Morale (and What to Do Instead)9 Ways Managers Kill Morale (and What to Do Instead)
9 Ways Managers Kill Morale (and What to Do Instead)
experienceprosarah
 
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...
Samirsinh Parmar
 
一比一原版(philau毕业证书)美国费城大学毕业证如何办理
一比一原版(philau毕业证书)美国费城大学毕业证如何办理一比一原版(philau毕业证书)美国费城大学毕业证如何办理
一比一原版(philau毕业证书)美国费城大学毕业证如何办理
nozaxy
 
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...
ssuserf63bd7
 
Customer Relationship Managemenet’s Impact on Customer Satisfaction and Perfo...
Customer Relationship Managemenet’s Impact on Customer Satisfaction and Perfo...Customer Relationship Managemenet’s Impact on Customer Satisfaction and Perfo...
Customer Relationship Managemenet’s Impact on Customer Satisfaction and Perfo...
Istanbul Beykent University (İstanbul Beykent Üniversitesi)
 
team presentation of the role and responsibility of HSE teamreviewed.pptx
team presentation of the role and responsibility of HSE teamreviewed.pptxteam presentation of the role and responsibility of HSE teamreviewed.pptx
team presentation of the role and responsibility of HSE teamreviewed.pptx
ProsperOghalomeno1
 
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...
Alexey Krivitsky
 
m249-saw PMI To familiarize the soldier with the M249 Squad Automatic Weapon ...
m249-saw PMI To familiarize the soldier with the M249 Squad Automatic Weapon ...m249-saw PMI To familiarize the soldier with the M249 Squad Automatic Weapon ...
m249-saw PMI To familiarize the soldier with the M249 Squad Automatic Weapon ...
LinghuaKong2
 
Maximize Your Efficiency with This Comprehensive Project Management Platform ...
Maximize Your Efficiency with This Comprehensive Project Management Platform ...Maximize Your Efficiency with This Comprehensive Project Management Platform ...
Maximize Your Efficiency with This Comprehensive Project Management Platform ...
SOFTTECHHUB
 
Neal Elbaum Shares Top 5 Trends Shaping the Logistics Industry in 2024
Neal Elbaum Shares Top 5 Trends Shaping the Logistics Industry in 2024Neal Elbaum Shares Top 5 Trends Shaping the Logistics Industry in 2024
Neal Elbaum Shares Top 5 Trends Shaping the Logistics Industry in 2024
Neal Elbaum
 
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...From Concept to reality : Implementing Lean Managements DMAIC Methodology for...
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...
Rokibul Hasan
 

Recently uploaded (11)

9 Ways Managers Kill Morale (and What to Do Instead)
9 Ways Managers Kill Morale (and What to Do Instead)9 Ways Managers Kill Morale (and What to Do Instead)
9 Ways Managers Kill Morale (and What to Do Instead)
 
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...
 
一比一原版(philau毕业证书)美国费城大学毕业证如何办理
一比一原版(philau毕业证书)美国费城大学毕业证如何办理一比一原版(philau毕业证书)美国费城大学毕业证如何办理
一比一原版(philau毕业证书)美国费城大学毕业证如何办理
 
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...
 
Customer Relationship Managemenet’s Impact on Customer Satisfaction and Perfo...
Customer Relationship Managemenet’s Impact on Customer Satisfaction and Perfo...Customer Relationship Managemenet’s Impact on Customer Satisfaction and Perfo...
Customer Relationship Managemenet’s Impact on Customer Satisfaction and Perfo...
 
team presentation of the role and responsibility of HSE teamreviewed.pptx
team presentation of the role and responsibility of HSE teamreviewed.pptxteam presentation of the role and responsibility of HSE teamreviewed.pptx
team presentation of the role and responsibility of HSE teamreviewed.pptx
 
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...
 
m249-saw PMI To familiarize the soldier with the M249 Squad Automatic Weapon ...
m249-saw PMI To familiarize the soldier with the M249 Squad Automatic Weapon ...m249-saw PMI To familiarize the soldier with the M249 Squad Automatic Weapon ...
m249-saw PMI To familiarize the soldier with the M249 Squad Automatic Weapon ...
 
Maximize Your Efficiency with This Comprehensive Project Management Platform ...
Maximize Your Efficiency with This Comprehensive Project Management Platform ...Maximize Your Efficiency with This Comprehensive Project Management Platform ...
Maximize Your Efficiency with This Comprehensive Project Management Platform ...
 
Neal Elbaum Shares Top 5 Trends Shaping the Logistics Industry in 2024
Neal Elbaum Shares Top 5 Trends Shaping the Logistics Industry in 2024Neal Elbaum Shares Top 5 Trends Shaping the Logistics Industry in 2024
Neal Elbaum Shares Top 5 Trends Shaping the Logistics Industry in 2024
 
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...From Concept to reality : Implementing Lean Managements DMAIC Methodology for...
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...
 

Stakeholder_Analysis.pdf

  • 1. 1 STAKEHOLDER ANALYSIS PROCESS IDENTIFY STAKEHOLDERS DISPLAY RELATIONS EVALUATE & ANALYZE DECIDE FUTURE MEASURES • Who are the main participants for the project in question • Who is interested in this project or who is affected by it • Internal vs external stakeholders • Which processes or parts of processes are connected? • How are the stakeholders related to the process • Degree of involvement and scope of influence • Compare expectations and interests of stakeholders • Expectations of the project • Investment details • Stakeholder prefrencs • Risks, threats, opportunities • Implementation strategy • Analytical insights and possible consequences • Measures & communications
  • 2. 2 TYPES OF STAKEHOLDERS • Execs and leaders • Managers • Employees • Support staff INTERNAL Usually members of the organization. • Shareholders • Distributors • Vendors • Financiers • Retailers • Customers PRIMARY/CONNECTED Those who have an economic or contractual relationship with the organization. SECONDARY/EXTERNAL Those who are not directly connected to the organization but are still interested in or could be impacted by the organization’s activities. • Governments • Advocacy groups • Media organizations • Local communities • Semi Govt. • Domain specific
  • 3. 3 STAKEHOLDER ANALYSIS MATRIX L O W H I G H L O W H I G H Engage in interest areas increase level of interest, satisfy them with the project SATISFY | MEET THEIR NEEDS Focused effort, involved at all decision making. Engage with regular communication and consultation. MANAGE | KEY PLAYERS Only need to inform if have time. Aim to move into the right-hand box MONITOR | LEAST IMPORTANT Make use of interest through involvement in low risk areas. Potential supporter of project. INFORM | SHOW CONSIDERATION I N T E R E S T I N F L U E N C E / P O W E R
  • 4. 4 Hiring Budget Brand Investments Loans Compliance Pricing Sales Governance Revenue Image Management Employees Suppliers Customer Shareholders Banks Public Politics Stakeholder Areas of Influence STAKEHOLDER INTEREST MATRIX