3. STAGES OF CUSTOMER LIFE CYCLE
• Acquisition: Customers are acquired for an
organisation’s business.
• Satisfaction: It leads to retention.
• Dissatisfaction: It leads to attrition.
• Retention stage: Satisfied customer.
• Attrition: Customer who proceed to the stage of
defection.
• Reacquisition: Appropriate marketing and
programme designed and implemented leads to
Reacquisition