The document discusses the importance of an online brand for developers, highlighting platforms like blogs, LinkedIn, Twitter, and GitHub as essential tools for showcasing skills and connecting with industry leaders. It emphasizes that while having a presence on these platforms is not mandatory, it significantly enhances career prospects and showcases a developer's capabilities. Ultimately, building an online brand is key for personal and professional growth in the tech industry.

1. Roadmap
Subject Title
“Why Developers Need an Online
Brand”
Caroline Gordon @carolineggordon
April 2012
* Footnote
Source: Source

2. Everyone has a story – Everyone is telling
a story
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3. Your Story – Your Brand
● Blogging
● LinkedIn
● GeekList
● Stackoverflow
● Twitter
● Quora
● GitHub!
● etc
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4. Why Blog?
● Organise your thoughts
● Enhance your learning
● Develop your own voice
● Connect with thought leaders
● Synthesise
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5. Blogging
● SIDE EFFECT:
● Show case yourself on your terms
● Interviews – fit in the box
● Blogs – showcase your whole self
● Bloggers are better employees
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6. Twitter
● Do you NEED it?
● But if you do…
● Showcase your interests
● Collaborate with thought leaders
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7. LinkedIn
● Do you need it?
● NO
● But if you don’t…
● Your professional network is critical
● Career longevity…
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8. GeekList
● Love it!
● LinkedIn for techies
● Will grow to the default site for showcasing
development work…
● Side effect – good for recruitment
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9. Stackoverflow / stackexchange
● Do you need a profile – NO
● But if you don’t….
● Use it to collaborate, solve problems, build your skills
● SIDE EFFECT
● I can know more about you … better fit
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10. GitHub (or other open source sites)
● Should ‘good’ developers be doing open source?
● Play projects as well as serious
● Do you have a passion for development or is it a day
job?
● Hiring:
● I can see your code
● I won’t hire devs who can’t write code
● Sustain your career …40 years+ !!!
● Don’t rely on your day job to build the skills you need
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11. Thanks!
● Connect with me online
● Continue the conversation
● @carolineggordon on most social networks
I’m hiring a new team at Optus
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