SoftServe Innovation Conference in San Francisco 2013

1. Empowering Businesses through
Big Data Analytics

2. Agenda
• Empowering businesses through Big Data Analytics
• Big Data Technology Challenges and Solutions
• Big Data Analytics Case Studies

3. Big Data Definition

4. Retail Intelligence: Recommendation Systems

5. Operational Intelligence
Security Reporting
System

6. Human Interaction: Marketing Campaigns

7. Big Data: Key Benefits
Insights to drive operational
efficiency
Insights to drive product/service
optimization
Ability to attract, grow and
retain customers
Insights to drive channel
efficiency
Fraud detection and risk
management
Deloitte Report 2012: What business opportunities does big data offer your organization?

8. Big Data Technology Challenges and
Solutions

10. Big Data Analytics: Key Challenges
Interactive analytics on Big Data
Ad-Hoc Self-Service Analysis
Single view from multiple sources

11. Interactive Analytics on Big Data
Problem:
• Trade-off between real-time
analytics vs. detailed raw data
access
Solution:
• Analytical RDBMS for online
analytics
• NoSQL DB as source for
RDBMS and most detailed row
data
Operational and
Historical Analytics
NoSQL
RDBMS/DW
Source

12. Ad-Hoc Self-Service Analysis
Problem:
BI Users
• Give ability for BI users to
explore and analyze data in
highly customizable manner
Data Model
Toolset
Solution:
• Solid Dimensional Data Model
• Effective BI Query/Analysis Tool
• Good User Support System
OLAP
In-Memory
RDBMS/
NoSQL

13. Single View From Multiple Sources
Client
Problem:
• Single view from multiple
sources
• Track performance against
company targets
Solution:
• Dashboard
• KPI and Scorecards
Internet
Server Tier

14. Security and Log Management

15. Security Reporting System
Business Goals:
Comprehensive analysis of
network attacks
Solution:
Collects data from network
appliances and visualizes it
Key Facts:
Machine generated data
Big Data: 7.5BLN log records per
day

16. Security Reporting System Architecture
SMS #1
Devices
Reporting Server
Extract
SMS #N
Devices

17. Security Reporting System Visualization

18. Web Analytics

19. HP Sample Architecture

20. Web Analytics Case Study
Business Goals:
Optimize web site usage and
increase sales
Solution:
Provide click analysis and geolocation of visitors and the
following metrics to the analysts
such as: Hits, Visits, Page
View, New Visitors, Active
Time, etc.

21. Web Analytics Architecture
Operational and Historical Analytics
Oracle
Web Site Activities Stream

22. Web Analytics Visualization

23. SoftServe BI/Big Data Offering
Data Warehousing
Data Integration
Data Mining
Big Data Analytics
System Performance
Optimization
Data Visualization and Analysis

24. Technology Presets
Data Warehouse
Data Integration
Big Data Platforms
BI Platforms