Overview of LityxIQ marketing analytics platform for small to medium sized businesses or departments within large companies. Use predictive modeling and data mining to improve marketing campaigns without paying for expensive systems or specialized talent.

1. Marketing Analytics, Modeling
and Optimization with

2. Agenda
Introduction to Lityx
Why You Need Marketing Analytics
 Objectives
 Challenges
Demonstration of the LityxIQ Platform
Q&A

3. About Lityx
Lityx is a world-class analytic
solutions and services firm
with a diverse set of clients
across many industries.
Applying deep expertise in complex
analytic solutions including predictive
modeling and optimization, with a
focus on applications in marketing
analytics and customer relationship
management.

4. Real World Problems
Optimize the use of your marketing budget
Understand your path to profitability
Improve your market penetration
Identify the most effective marketing channels
Retain and grow your best customers

5. Selected Customers

6. Real World Results
LityxIQ and services compared to Outsource
Services over a 12-month campaign selecting 5
million individuals from a database of 25 million:
 Models were completed 15 times faster
 92% reduction in cost of modeling
 76,000 additional responses generated
 $1.72 million more revenue realized

7. Analytic Challenges
Data/ Data
Management
Performance Organization
Analysis Requirements
Modeling & Technology
Optimization Requirements

8. What are Your Options?
In-house ($$$)
Requires IT infrastructure, software, & people
Requires IT support & advanced analytic experts
Outsource Services ($$)
Manual processes take time, limit access
Could be cost prohibitive & results could be stale
Or…

9. Take Control with
Very Low TCO
Subscription model affords flexibility & access
Built-in processes & marketing knowledge
Developed by analytic and marketing experts

10. Secure, Cloud-based Analytics
Technical & organizational requirements
 Software-as-a-Service
 Low TCO
 Application access anywhere 24/7
 Security
 SAS-70 certified data center
 Encrypted data transmission
 Client-dedicated servers
 Integrity of client data guaranteed

11. Secure, Cloud-based Analytics
Data management
 Complete set of ETL tools included
 Expert assistance & training available
Analytics, modeling & optimization
 Pre-designed by experienced experts
 Proven & efficient processes in place
 History recorded & available
Performance analysis
 Built-in reporting, graphs & charts

12. Complete Feature Set
Dashboards
Budget Marketing Contact
Optimization Optimization Optimization
Analysis
Predictive Modeling
Reports
Analysis and Insights
Models
Data Management

13. The LityxIQ Advantages
Enables non-technical business users to
implement complex analytics
Provides efficiency gains for experts
Reduces time to market significantly
Lowers total cost of ownership
Delivers superior results
Provides a secure, cloud-based solution

14. Demonstration
Data management
Developing insights
Building & managing models
Reviewing results
Implementation
Automating the process

15. Process Efficiency
Predictive affinity models built in days instead
of months of outsourced modeling effort.
Automated loading of dozens of data sources
enables immediate campaign analysis and
reporting by core team of client users.
Push-button cross-channel optimization vs.
manual building of complex mathematical
models.

16. Available Options
LityxIQ Subscriptions
 Starter (1 user for 3 months)
 Basic
 Teams
 Enterprise
 Custom
Services Offered
 Basic and advanced training
 Consulting
 Rapid Analytics
 Professional services with LityxIQ included.
 Results within weeks.
 Insights, predictive models, and knowledge transfer.

17. Questions & Answers
Please type your questions into the
question window for the presenter to
read and address.