1. Catch the Big Data Wave
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learn from this webinar, so that we can
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3. Snap Poll
Do you have any big data initiatives
underway?
Yes
No
Planned
Not sure
4. Agenda
What is Big Data?
Why is it Important to Your Customers?
The Big Data Ecosphere
Who’s Making Money from Big Data?
Big Data isn’t always BIG
Q&A
10. Consultants vs. real world
The McKinsey View
Save everything
Bring in the data
scientists (or McKinsey
consultants)
Look for correlations –
find transformation
nuggets of data
11. Consultants vs. real world
The Real World View
Save what makes sense
Save more of it because more
data = better trend analysis
Analyze it faster
Cross-reference existing data
e.g. CRM data with new data
sources such as social media
to gain more insight
13. Big data - more and better BI
Have all your information at your fingertips
Unify all your analytical time horizons
Enable more powerful business applications e.g.
customer experience optimization
Enable faster answers using interactive analysis,
modeling or unstructured data
20. Emerging big data options
Scalable,
easy to get going
Highly functional
Becomes prohibitively
expensive
Public vs.
Private
Distributed low cost
storage solution
Big data = Hadoop for
many companies
A collection of open
source technologies
Many flavors
Cloud
25. Big isn’t always BIG
“Big to me” or “medium data”
Big is relative
Big data may only be about
one V e.g. variety
Big is whatever customers
don’t have systems, skills,
money or time to
handle
27. 7 Steps…
1. Talk to your customers
2. Develop value proposition and messaging
3. Test with customers e.g. survey, interviews
4. Refine message
5. Develop roadmap
6. Align product to messaging
7. Talk to your customers
28. About Bootstrap
100% high-tech focused
Content, content, content
Deep technical and product marketing
experience in all things data related
Customers include Actian, AsterData,
Informatica, Jaspersoft, Kickfire, Lenovo,
Metric Insights and Treasure Data
30. Public Cloud
Public
Scalable, easy to get going
Highly functional
Becomes prohibitively expensive
Dominated by Amazon (AWS)
Rackspace a strong contender
Emerging open source plays e.g. OpenStack
31. Private Cloud
Private
VPN meets Cloud
Addresses security, privacy
and cost concerns of public cloud
Leading players Amazon, Cisco, IBM,
Microsoft, Rackspace, VMware
Challengers – Eucalyptus, Nimbula
32. NoSQL Options
NOSQL
NoSQL movement is
emerging from open source
world
NoSQL = Not Only SQL
Good solution for web
apps not so good for big
data analytics