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Sse strategy zynga_2011
1. What is strategy? Strategy is a flexible set of values to achieve a certain objective. E.g. Skiing lesson for dummies Strategy A: Learning to turn and stop (mid-way) Strategy B: No stopping till the destination Vision = where do we goMission = why do we go thereStrategy = what do we doBusiness model = how we do it
2. Porter’s corner “It [Strategy] means deliberately choosing a different set of activities to deliver a unique mix of value”- Michael Porter Five forces for business strategy1. Threat of the entry of new competitors2. Intensity of competitive rivalry3. Threat of substitute products/services4. Bargaining power of customers5. Bargaining power of suppliers 6. Internal threat - Microsoft’s creative destruction(courtesy: NYT) Not-so-porter
5. Zynga’s secret to success - STEAL GREAT IDEAS! Before MAFIA WARS – Psycho Monkey‘s Mob Wars Before FARMVILLE – Slashkey‘s Farm Town Before FISHVILLE – Fish World from TallTree Games Before CAFE WORLD – Playfish‘s Restaurant City Before WORD TWIST – TextTwist from GameHouse (Courtesy: Business Insider)
![Porter’s corner “It [Strategy] means deliberately choosing a different set of activities to deliver a unique mix of value”- Michael Porter Five forces for business strategy1. Threat of the entry of new competitors2. Intensity of competitive rivalry3. Threat of substitute products/services4. Bargaining power of customers5. Bargaining power of suppliers 6. Internal threat - Microsoft’s creative destruction(courtesy: NYT) Not-so-porter](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)