Presentation SSE 5a_110207


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  • Focus on the presence of real universities in Asia’s presence in VW  group before us showed providers which are mainly based in the US and used by Asian Schools, thus wanted to check how their presence is shown.How are Asian Schools behaving? Are they using US software or switching to Asian software? Big School mainly go to US pages in oder to be known throughout the world and to integrate easier…
  • High influence of governmental component: may dictate prices + common platform such as SL that is used by all universities, to set a certain standard
  • Consumer Needs:Create trustOffer a real-life like learning environment make students feel comfortableOffer high quality educationEasy access and availabilityInt. Awareness:Be aware of what is happening outside AsiaIntegrate the developing nationsOffer a connection to the worldSupplier Cooperation:Develop software together with suppliers according to specific needs & trends (be part of the developing process)
  • Profitability:CurrentlyEstimated as rather lowNot used by broad majority – globalization going on, this could be a good substitute in the futureNot yet legally acceptedBusiness Potential:Capabilities are missingOnce used appropriately- acceptance is missingInstitutions need to be used
  • As this quote says – cooperation is the way to do business. However this does not mean that you should consider the competitors resources. Together with others you can create resources – or better put it “competitive advantage”.
  • No matter what business you are in you should always analyze what you bring to the table. What gives your company a strong completive edge?
  •,,contentMDK:22566169~pagePK:146736~piPK:146830~theSitePK:226301,00.html, first define difference between Learning in Virtual Worlds and E-Learning
  • Presentation SSE 5a_110207

    1. 1. Higher Education in VWAsian Market<br />Media Management<br />Group 5a<br />07.02.2011<br />Twitter: @TotemReality<br />
    2. 2. Executive Summary<br />Asia is a continent full of contrasts, ranging from industrial nations through emerging nations to developing nations. As diverse these nations are, as are their educational differences. It’s a contrast of advanced high-tech education to high illiteracy rates, where poverty makes education impossible. HE is often perceived as the way out of poverty and thus a critical element in the development of a nation.Furthermore, Asia needs a method to serve the broad mass, as the number of students is increasing rapidly and current capacities won’t be able to handle the future demand.<br />HE in 3D VW as a new dimension to e-learning is an emerging technology that is also further developing in Asia. Universities from different nations such as e.g. Korea, Hong Kong and Singapore have virtual campuses, each focusing on a specific field of research. 3D virtual educations is perceived as having high business potential in the area, especially in regard to serving future demands and connecting continents in the context of globalization.<br />The HE in VW industry is just emerging and mainly present through islands in SL. It is currently a rather co-operative business as awareness and acceptance needs to be increased as a major goal of all market actors (Suppliers, Market Actors & Buyers). Furthermore, it is only seen as a complement to real life education, not a substitute.<br />In terms of being competitive when entering the market, the strategic measures need to be monitored carefully. Capabilities and resources need to be put in place and used accordingly, which currently is one of the major drawbacks of the industry – a lack of resources.<br />Nevertheless, the future of the industry can be very profitable, if support is given by legal institutions and if it’s guaranteed global acceptance.<br />World Bank (2011)<br />John Fennessy (2011)<br />
    3. 3. Agenda<br />Introduction: Video<br />Industry Analysis Asia<br />Porter’s Five Forces<br />Key Success Factors<br />Competitor Analysis<br />Resources & Capabilities<br />Conclusion: Video<br />
    4. 4. Introduction<br />(Credit: World Bank, YouTube , Music: X-Files) <br />
    5. 5. Industry Analysis <br />
    6. 6. Industry AnalysisPorter’s Five Forces<br />MEDIUM <br />
    7. 7. Industry AnalysisPorter’s Five Forces<br />MEDIUM<br />LOW <br />EeroPalomäki (2010)<br />
    8. 8. Industry AnalysisPorter’s Five Forces<br />LOW<br />HIGH<br />John Fennessy(2011)<br />
    9. 9. Key Success Factors<br />Consumer Needs:<br /><ul><li>Create trust/ make students feel comfortable
    10. 10. Offer a real-life learning environment
    11. 11. Offer high quality education
    12. 12. Easy access and availability</li></ul>Int. Awareness:<br /><ul><li>Be aware of what is happening outside Asia
    13. 13. Integrate the developing nations
    14. 14. Offer a connection to the world</li></ul>Supplier Cooperation:<br /><ul><li>be part of the developing process
    15. 15. Keep up with technological developments</li></ul>Steve Mahaley (2011)<br />World Bank (2011)<br />
    16. 16. Industrial indications<br />Franceschi et al (2009)<br />
    17. 17. Competitor Analysis<br />“It is through cooperation, rather than conflict, that your greatest successes will be derived.”<br />Ralph Charell<br />
    18. 18. Applied Strategy<br />What gives your company a competitive edge?<br />Physical assets<br />Intangible assets<br />Capabilities<br />The characteristics of at least one of these should be in some sense <br />Hard to copy or substituted<br />To diminish in value slowly<br />They are superior to the competitors resources<br />They are controlled by your company<br />Collins et al (2008)<br />
    19. 19. Resources & Capabilities<br />Physical assets<br />Low cost facilities for IRL staff<br />Sufficient technology (hardware and software)<br />Intangible assets<br />Location and facilities in VW<br />Strong brand (+Accreditations) <br />Capabilities<br />Competence of teaching and administrating a learning facility in VW and IRL<br />Competence of handling people from other cultures<br />Competence of technology and future development<br />
    20. 20. Conclusion<br />(Credit: YouTube , Editing: Ganesh, Music: 127 Hours) <br />
    21. 21. Bibliography<br />Interviews:<br />John Fennessy, 2011.01.31<br />Steve Mahaley, 2011.02.04<br />Erik Wallin, 2011.02.02<br />VWET (2011).<br />Collis, D.J. & Montgomery, C., (2008). “Competing on Resources. HBR.<br />Palomäki, Eero (2009). Master Thesis: Applying 3D Virtual Worlds to Higher Education. Helsinki University of Technology. <br />Franceschi et al (2009). Engaging Group E-Learning in Virtual Worlds.<br />World Bank (2011).East Asia and Pacific.,,contentMDK:22566169~pagePK:146736~piPK:146830~theSitePK:226301,00.html.<br />
    22. 22. Appendix A: Perception of Higher Education in Asia<br />Differentiate between Japan, Korea, SIN and South-East Asian Developing Countries<br />Industrialized Nations:<br />Very “uncreative” way of teaching<br />Up-to-date with VW learning environments<br />China: Facing Dilemma: no capacity for students (higher ed, china) <br />Higher education in Asia is not keeping up with changing skills of labor market (wb)<br />Developing Nations:<br />Supply driven, not demand driven (Hawkins)<br />Increasing trade in education services(Hawkins)<br />Higher Education as key from middle-income to high-income nations (world bank)<br />Lack of technology + technological understanding<br />No resources (monetary)<br />