2. Casual Games Basic features: Extremely simple gameplay Allowing gameplay in short bursts The ability to quickly reach a final stage or continuous play with no need to save the game Some variant on a "try before you buy" business model or an advertising-based model
3. STEEP: Economic Perspective Important factors: Economic growth Interest rate Exchange rates Inflation rate, etc These factors have major impacts on how businesses operate and make decisions. For example, interest rates affect a firm's cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy.
4. Economic Perspective Economic growth Strongly connected with the industry that produced the consoles and games For example, the global economic crisis has led Sony PS3 to trim costs by backtracking on its ambitious console design, which was earlier conceived during a period of economic growth Interest rate Not influential Exchange rates Not influential Own currency could be established Inflation rate Very, very low influence
Extremely simple gameplay, like a puzzle game that can be played entirely using a one-button mouse or cellphone-keypadAllowing gameplay in short bursts, during work breaks or, in the case of portable and cell phone games, on public transportationThe ability to quickly reach a final stage or continuous play with no need to save the gameSome variant on a "try before you buy" business model or an advertising-based model
Interest rate: when they rise, people might not have enough money to consume and thus not be willing to spend money on casual games
