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Sse gaming steep_group5a_2011


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Sse gaming steep_group5a_2011

  1. 1. Casual gaming Industry<br />Economic Perspective<br />Group 5a<br />Media Management <br />
  2. 2. Casual Games<br />Basic features:<br />Extremely simple gameplay<br />Allowing gameplay in short bursts<br />The ability to quickly reach a final stage or continuous play with no need to save the game<br />Some variant on a "try before you buy" business model or an advertising-based model<br />
  3. 3. STEEP: Economic Perspective<br />Important factors:<br />Economic growth<br />Interest rate<br />Exchange rates<br />Inflation rate, etc<br />These factors have major impacts on how businesses operate and make decisions. <br />For example, interest rates affect a firm's cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy.<br />
  4. 4. Economic Perspective<br />Economic growth<br />Strongly connected with the industry that produced the consoles and games<br />For example, the global economic crisis has led Sony PS3 to trim costs by backtracking on its ambitious console design, which was earlier conceived during a period of economic growth<br />Interest rate<br />Not influential <br />Exchange rates<br />Not influential <br />Own currency could be established<br />Inflation rate<br />Very, very low influence<br />
  5. 5. Thank you!<br />
  6. 6. Bibliography<br /><br /><br />,10035.html<br />