Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sse gaming steep_group5a_2011

527 views

Published on

  • Be the first to comment

  • Be the first to like this

Sse gaming steep_group5a_2011

  1. 1. Casual gaming Industry<br />Economic Perspective<br />Group 5a<br />Media Management <br />
  2. 2. Casual Games<br />Basic features:<br />Extremely simple gameplay<br />Allowing gameplay in short bursts<br />The ability to quickly reach a final stage or continuous play with no need to save the game<br />Some variant on a "try before you buy" business model or an advertising-based model<br />
  3. 3. STEEP: Economic Perspective<br />Important factors:<br />Economic growth<br />Interest rate<br />Exchange rates<br />Inflation rate, etc<br />These factors have major impacts on how businesses operate and make decisions. <br />For example, interest rates affect a firm's cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy.<br />
  4. 4. Economic Perspective<br />Economic growth<br />Strongly connected with the industry that produced the consoles and games<br />For example, the global economic crisis has led Sony PS3 to trim costs by backtracking on its ambitious console design, which was earlier conceived during a period of economic growth<br />Interest rate<br />Not influential <br />Exchange rates<br />Not influential <br />Own currency could be established<br />Inflation rate<br />Very, very low influence<br />
  5. 5. Thank you!<br />
  6. 6. Bibliography<br />http://en.wikipedia.org/wiki/PEST_analysis<br />http://en.wikipedia.org/wiki/Casual_game<br />http://www.tomshardware.com/news/ps3-playstation-3-linux-john-carmack,10035.html<br />

×