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By:
MANIK KUDYAR
Student
MBA-HRM
Central University of Jammu
Who Is He ???
   Recognized as one of the world’s foremost
    marketing strategist, President of Trout &
    Partners Ltd. , and an International best-selling
    author.

   He has over 40 years of experience in
    advertising and marketing.

   has gained an international reputation as a
    consultant, writer, speaker, and proponent of
    leading-edge marketing strategies.
Highlighting His Career…
   started his business career in the
    advertising department of General Electric.

   From there he went on to become a
    divisional advertising manager at Uniroyal.

   Then he joined Al Ries in the advertising
    agency and marketing strategy firm where
    they worked together for over twenty-six
    years.
Worked with different client companies:
   AT&T
   Apple
   Citicorp
   Hewlett-Packard
   IBM
   Pfizer
   Proctor & Gamble
   Southwest Airlines
   Xerox
Emphasis on Slogans/Taglines

Also worked with pizza chain Papa John's and was
majorly involved in the invention of the chain's
slogan -
         “Better ingredients, Better pizza.”



His concept of Positioning has become the
world's #1 business strategy.
Trout & Partners Ltd.
‘Global Leaders in Strategic Positioning’
   Consulting firm founded by Jack Trout.


    Concepts & Methodology:

   Differentiation is what makes our approach different.

    Consulting:

   We consult all over the world with all kinds of companies.

    Lectures & Seminars:

   We lecture all over the world on how to cope with
    competition.
Some Famous Books
   Jack Trout with Steve Rivkin, Repositioning:
    Marketing in an Era of Competition, Change
    and Crisis
   Jack Trout, In Search of the Obvious: The
    Antidote for Today's Marketing Mess
   Jack Trout with Steve Rivkin, Differentiate or
    Die
   Jack Trout on Strategy
   Jack Trout and Al Ries, Positioning: The
    Battle for Your Mind
   Jack Trout and Al Ries, Marketing Warfare
Thank You …

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Jack Trout

  • 2. Who Is He ???  Recognized as one of the world’s foremost marketing strategist, President of Trout & Partners Ltd. , and an International best-selling author.  He has over 40 years of experience in advertising and marketing.  has gained an international reputation as a consultant, writer, speaker, and proponent of leading-edge marketing strategies.
  • 3. Highlighting His Career…  started his business career in the advertising department of General Electric.  From there he went on to become a divisional advertising manager at Uniroyal.  Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.
  • 4. Worked with different client companies:  AT&T  Apple  Citicorp  Hewlett-Packard  IBM  Pfizer  Proctor & Gamble  Southwest Airlines  Xerox
  • 5. Emphasis on Slogans/Taglines Also worked with pizza chain Papa John's and was majorly involved in the invention of the chain's slogan - “Better ingredients, Better pizza.” His concept of Positioning has become the world's #1 business strategy.
  • 6. Trout & Partners Ltd. ‘Global Leaders in Strategic Positioning’  Consulting firm founded by Jack Trout. Concepts & Methodology:  Differentiation is what makes our approach different. Consulting:  We consult all over the world with all kinds of companies. Lectures & Seminars:  We lecture all over the world on how to cope with competition.
  • 7. Some Famous Books  Jack Trout with Steve Rivkin, Repositioning: Marketing in an Era of Competition, Change and Crisis  Jack Trout, In Search of the Obvious: The Antidote for Today's Marketing Mess  Jack Trout with Steve Rivkin, Differentiate or Die  Jack Trout on Strategy  Jack Trout and Al Ries, Positioning: The Battle for Your Mind  Jack Trout and Al Ries, Marketing Warfare