This document analyzes the soft drink concentrate and bottling industries using Porter's Five Forces framework. It finds that the concentrate industry exhibits high rivalry between Coca-Cola and Pepsi, who together control over 75% of the US market. Suppliers and buyers have relatively low power. There are high barriers to entry. The bottling industry sees higher capital requirements and dependency on concentrate producers through exclusive contracts. The concentrate business is more profitable than bottling due to its duopoly structure and lower capital costs. Challenges facing the industry include health trends, environmental debates, and increasing international competition.