Sse Cola Wars Group 10

Cola Wars Continue Media Management Camilla Minnhagen G östa Carlberg Xuan Zhao Hengchong Zhang January 19, 2010

Is the concentrate industry profitable ?

Porter’s five forces of competition SUPPLIERS POTENTIAL ENTRANTS SUBSTITUTES BUYERS INDUSTRY COMPETITORS Rivalry among existing firms Bargaining power of suppliers Bargaining power of buyers Threat of new entrants Threat of substitutes

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Why is profitability so different between the concentrate business and the bottling business?

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Cocentrate producers vs Bottling Plants ,[object Object],[object Object],[object Object]

What challenges face these companies today? ,[object Object],[object Object],[object Object]

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