This research is conducted with the companies Blend, Sioux, ESPM and with the partnership of ACIGAMES (Industrial and Commercial Association for games in Brazil) on the gaming market in Mobile and Tablets for 2013 in Brazil
This research is conducted with the companies Blend, Sioux, ESPM and with the partnership of ACIGAMES (Industrial and Commercial Association for games in Brazil) on the gaming market in Mobile and Tablets for 2013 in Brazil
Games, Gamification and Playful Experiences in Marketing: AdverGames as a gro...Ray Poynter
According to a recent article, many Fortune 100 companies are “ripping up their advertising plans and rethinking how they communicate with consumers in a data driven, digital world.” Unilever, Adobe, Accenture, GSK, Uber and many others are emphasizing the need for more experiential and digital marketing, and their need for more data.
Game-based marketing ticks all these boxes.
As such, hundreds brands are already crossing the bridge from traditional marketing to game-based marketing en-masse.
Marketing teams globally are making fully-fledged games to cut through the noise and engage users, using gamification for entire marketing campaigns, and utilizing more playful experiences with quizzes to extend the brand experience.
The additional win for marketeers in using playful and game-based techniques is data. And lots of it.
This means that AdverGames, Promo Games, Brand Games, or whatever you might call them, are a triple threat; they’re sticky, they collect data, and allow two-way interaction between brand and consumer in a way no other advertising medium can.
Betty Adamou, expert in using games and gamification for research data collection, unpacks what’s going on in Game-based Marketing with several examples, and forecasts where this industry is growing next, and colliding with traditional market research.
This presentation was delivered by Betty Adamou, CEO & Founder at Research Through Gaming, as part of the 'Data Collection Update' NewMR webinar series. The recording can be found online via NewMR.org
Outsource Customer Support Services for Gaming IndustrySanjay K
Across all platforms, the gaming community is adding new players. Every time there are more product users, there are also more demands for customer service. Players who contact the support team want to get back in the game. We get them there, drawing on a wealth of technology experience. GlowTouch has a working knowledge of the service-related issues that growing clients face: scalability, consistent quality, and providing “wow” experiences.
“Anyone who has played a video game in the last 10 years knows how incredibly immersive they have become. The level of detail possible in today's games allows gamers to enter another universe where they are engaged with sights, sounds, stories, and interactive game play” (Marketing-Schools, 2012). The evolution of the Internet has enabled the gaming industry to provide games to their customers that facilitate players from anywhere in the world. This has generated robust consumer demand and growth within the gaming industry that has attracted marketers looking to target the 18-34 old males that dominate this market space, and a growing population of gamers made up of women, people over 50, and a majority of American households. (Marketing-Schools, 2012). Gaming provides a video environment that is ripe with the type of engagement online marketers look to utilize in their online marketing programs. In-Game marketing is one of the key tools “in which Internet marketing takes place…. [and] in which marketers attempt to achieve four distinct generic goals: customer acquisition, customer conversion, customer retention, and growth in customer value” (Roberts & Zahay, 2013, pp. 10-11).
We'll give a better approach about game industry and its evolution. We'll see the different departments of a videogames studio, a publisher, a developer... We'll review lots of KPIs and metrics to introduce ourself betters to the industry terms
Check out my iOS development course on Udemy and get 97% discount with this link:
https://www.udemy.com/curso-de-desarrollo-de-apps-para-ios-9/?couponCode=SLIDE_SHARE
I made this presentation at the beginning of 2007 when I had my intern at the Belgian communication agency These Days.
The goal of this presentation was to give a brief overview of the evolution the gaming and advertising scene had gone through up til then (2007). It is my personal view on the things and I am the first to admit that my opinion is not king.
In the future I will make a new presentation because some opinions and conclusions need steering.
I thank you for your comments.
Games, Gamification and Playful Experiences in Marketing: AdverGames as a gro...Ray Poynter
According to a recent article, many Fortune 100 companies are “ripping up their advertising plans and rethinking how they communicate with consumers in a data driven, digital world.” Unilever, Adobe, Accenture, GSK, Uber and many others are emphasizing the need for more experiential and digital marketing, and their need for more data.
Game-based marketing ticks all these boxes.
As such, hundreds brands are already crossing the bridge from traditional marketing to game-based marketing en-masse.
Marketing teams globally are making fully-fledged games to cut through the noise and engage users, using gamification for entire marketing campaigns, and utilizing more playful experiences with quizzes to extend the brand experience.
The additional win for marketeers in using playful and game-based techniques is data. And lots of it.
This means that AdverGames, Promo Games, Brand Games, or whatever you might call them, are a triple threat; they’re sticky, they collect data, and allow two-way interaction between brand and consumer in a way no other advertising medium can.
Betty Adamou, expert in using games and gamification for research data collection, unpacks what’s going on in Game-based Marketing with several examples, and forecasts where this industry is growing next, and colliding with traditional market research.
This presentation was delivered by Betty Adamou, CEO & Founder at Research Through Gaming, as part of the 'Data Collection Update' NewMR webinar series. The recording can be found online via NewMR.org
Outsource Customer Support Services for Gaming IndustrySanjay K
Across all platforms, the gaming community is adding new players. Every time there are more product users, there are also more demands for customer service. Players who contact the support team want to get back in the game. We get them there, drawing on a wealth of technology experience. GlowTouch has a working knowledge of the service-related issues that growing clients face: scalability, consistent quality, and providing “wow” experiences.
“Anyone who has played a video game in the last 10 years knows how incredibly immersive they have become. The level of detail possible in today's games allows gamers to enter another universe where they are engaged with sights, sounds, stories, and interactive game play” (Marketing-Schools, 2012). The evolution of the Internet has enabled the gaming industry to provide games to their customers that facilitate players from anywhere in the world. This has generated robust consumer demand and growth within the gaming industry that has attracted marketers looking to target the 18-34 old males that dominate this market space, and a growing population of gamers made up of women, people over 50, and a majority of American households. (Marketing-Schools, 2012). Gaming provides a video environment that is ripe with the type of engagement online marketers look to utilize in their online marketing programs. In-Game marketing is one of the key tools “in which Internet marketing takes place…. [and] in which marketers attempt to achieve four distinct generic goals: customer acquisition, customer conversion, customer retention, and growth in customer value” (Roberts & Zahay, 2013, pp. 10-11).
We'll give a better approach about game industry and its evolution. We'll see the different departments of a videogames studio, a publisher, a developer... We'll review lots of KPIs and metrics to introduce ourself betters to the industry terms
Check out my iOS development course on Udemy and get 97% discount with this link:
https://www.udemy.com/curso-de-desarrollo-de-apps-para-ios-9/?couponCode=SLIDE_SHARE
I made this presentation at the beginning of 2007 when I had my intern at the Belgian communication agency These Days.
The goal of this presentation was to give a brief overview of the evolution the gaming and advertising scene had gone through up til then (2007). It is my personal view on the things and I am the first to admit that my opinion is not king.
In the future I will make a new presentation because some opinions and conclusions need steering.
I thank you for your comments.
Planning for Creative Game Design.
How can we plan when we want to make a creative video game?
A workshop prepared for Town One game jam event in 2022.
اسلایدهای کارگاه سفر بازیساز
سفر بازیساز نگاهی اسطورهشناختی و روانشناسانه به چالشهای بازیسازی و وضعیت .
درونی تیمهای بازیساز دارد
توضیح کارگاه
http://fassihi.fanafzar.ir/?p=436
کارگاه مدیریت تیم خلاق
جلسه اول
جلسه دوم:
https://www.slideshare.net/amirhfassihi/ss-121738101
جلسه سوم
https://www.slideshare.net/amirhfassihi/ss-122035636
ویدیوی جلسه اول
https://youtu.be/dgHRGyM4SZc
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
5. American Marketing Association:
"The activity, set of institutions and processes for creating,
communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at
large."
35. Meme
A meme (/miːm/ MEEM[1][2][3]
) is an idea, behavior, or style that spreads from
person to person within a culture—often with the aim of conveying a particular
phenomenon, theme, or meaning represented by the meme.[4]
A meme acts as a
unit for carrying cultural ideas, symbols, or practices, that can be transmitted from
one mind to another through writing, speech, gestures, rituals, or other imitable
phenomena with a mimicked theme. Supporters of the concept regard memes as
cultural analogues to genes in that they self-replicate, mutate, and respond to
selective pressures.[5]
36. Viral marketing
Viral marketing (or viral advertising) is a marketing technique that uses
pre-existing social networking services and other technologies to produce
increases in brand awareness or to achieve other marketing objectives (such as
product sales or marketing buzz) through self-replicating viral processes,
analogous to the spread of viruses or computer viruses. It can be delivered by
word of mouth or enhanced by the network effects of the Internet and mobile
networks.[1]
52. Hi,
We are extremely excited to introduce our new indie game to you, “Children of Morta”. A roguelike hack and slash game where you experience the
events and lives of the members of the last remaining family who live close to the now corrupted Mount Morta.
This game has a novel way to integrate narrative and adventure into an action roguelike game where you will feel the joy and sorrow of the family
members, slay the demonic creatures and follow their story helping each other to find a way to cure the corruption and reveal the secrets.
Children of Morta has retro pixel art graphics, here is the reveal trailer:
http://youtu.be/OWl3NFOng7Y
Genre: Roguelike, Hack and Slash, Adventure, RPG
Platform: PC (Win/Mac/Linux), PS4/PS3
Release Date: 2015
Website: http://www.childrenofmorta.com
Media Pack (Screens and Artwork) : http://childrenofmorta.com/files/children_of_morta_art.zip
Q&A about the game: http://childrenofmorta.com/files/ChildrenofMortaQA.pdf
We will be very glad to send you more details about the game and its production plans in case you were interested.
(1 - Oct - 2014)
53. “If A Game Looks This Good In GIFs, It's Doing
Something Right”