การตลาดและประชาสัมพันธ์ ผู้ประกอบการไฮเทค วิชาผู้ประกอบการไฮเทค คณะเทคโนโลยีสารสนเทศ ม.รังสิต ชีพธรรม คำวิเศษณ์ อา 2 มีนาคม 2557

1. การตลาดและประชาสัมพันธ์
วิชาผู้ประกอบการไฮเทค
คณะเทคโนโลยีสารสนเทศ
ม.รังสิต
ชีพธรรม คำวิเศษณ์
อา 2 มี.ค. 2557

2. Ad โฆษณา apple 1984

3. Reading

4. www.thumbsup.in.th

5. www.marketingoops.com

6. www.blongnone.com

7. นิตยสาร Brand Age

8. นิตยสาร Marketeer

9. แอพ Brand Z

10. Technology Brand

11. History

12. การตลาดคืออะไร

13. Need , Want , Demand

14. 4P

15. Branding

16. Personal Branding

17. IMC

18. พฤติกรรมผู้บริโภค

19. Customer Insight

20. Customer Satisfaction

21. CRM

22. Market Research

23. Market Segmentation

24. Positioning

25. กรณีศึกษา

26. Social Class

27. Nike กับ นันยาง

28. Product + Service

29. Pricing Strategy
Psychological - Promotion

30. ตัวอย่าง สินค้า Ebay
0.99$

31. แอพ และ เพลง
0.99$

32. Marketing Plan

33. Traditional Media

34. Advertising + Agency

35. TV

36. วิทยุ

37. Print Ad

38. หนังสือพิมพ์

39. นิตยสาร

40. บิลบอร์ด

41. Internet Marketing

42. Email Marketing

43. SEO

44. PPC

45. Facebook Advertising

46. App Marketing

47. Google Adsense

48. Youtube

49. Instagram

50. Mobile Marketing

51. Social Media in Travel and Tourism 2013
http://www.travelandleisure.com/smittys-2013
Twitter #TLSMITTY

53. !
Delta Airline
Winner: Overall Airline, U.S.
• Multiple Twitter handles help Delta assist
passengers easily, whether for reservations
(@DeltaAssist) or breaking news
(@DeltaNewsroom). Meanwhile, calls for travel
photos and campaigns (“Show us your
#BiscoffBowTie”) keep the airline’s 460,000
followers inspired and engaged. Oh yes, and Delta
is also a runner-up in the SMITTYs contest
category. —Maria Pedone

54. Turkish Airline
Winner: Overall Airline Global
• Turkish Airlines has turned on the social media
spigot in a big way, even winning another SMITTY
this year for the best mobile-friendly campaign.
And a viral video was its most public effort. You’ve
probably seen the TV commercial: Kobe Bryant
trying to outdo Barcelona soccer player Lionel
Messi in juggling and balloon animal–making to
win over a young fan. But it’s an ice cream–bearing
flight attendant who succeeds (as does the airline:
the video has had more than 100 million YouTube
views). —Maria Pedone

55. San Franciso International Airport
Winner: Overall Airport, U.S.
• SFO won a SMITTY award last year, and it’s not
surprising to see the airport in the top slot again:
social media marketing company Viralheat ranked
it the most social media–savvy airport in America
for 2012. One of the ways it achieved that ranking:
postcards. While a Dickensesque character greeted
passengers throughout terminals, staffers snapped
photos to create both digital and physical holiday
postcards. Followers and fans were prompted to
share them using the hashtag #SFOHolidays. —
Maria Pedone

56. Aurora Expeditions
Winner: Overall Cruise Line
• Before embarking on their journey, Aurora
Expeditions’ passengers could opt to stay in touch
using the TrekTraka social media app. Real-time,
location-based updates were made to linked
Facebook accounts, allowing friends and family to
see when the cruise had made it to its destination—
even remote spots like Antarctica or Papua New
Guinea. —Maria Pedone

57. Visit Myrtle Beach
Winner: Overall CVB, U.S
• Myrtle Beach, SC, set out to show that its 60 miles
of coastline are just as great during the 60 days of
fall as they are in the summer. The tourism board
posted unnamed spots (like local attractions and
restaurants) on Pinterest and Twitter. Then, on
“Trip Tuesday,” followers were asked to guess
these secret locations, resulting in a new winner
each week. —Maria Pedone

58. Visit Denver
Runner-Up: Overall CVB, U.S.
• Themed road rallies—including beer, history, and
adventure—sent travel bloggers on a scavenger
hunt across the Mile High City’s landmarks, from
the Denver Zoo to the Phoenix Gold Mine. Checkins on Visit Denver’s app and live tweets using the
hashtag #tbexrr revealed QR code tips about their
next destination. —Maria Pedone

59. Cape Town Tourism
Winner: Overall CVB, Global
• The next best thing to sending people to Cape
Town? Sending their Facebook profiles. More than
150 point-of-view videos were shot (think hang
gliding around Table Mountain), along with 400
first-person status updates, and posted onto
participants’ timelines. A few lucky users received
gifts from trips on their newsfeed (e.g., wine from a
vineyard visit), while grand-prize winners were
sent on a real holiday to the Mother City. —Maria
Pedone

60. Tourism Australia
Runner-Up: Overall CVB, Global
• Fans create more than 95 percent of content on this
tourism board’s profiles. By taking advantage of
digital media’s 24-hour time loop and dedicated
interaction with its followers, Tourism Australia has
inspired the contribution of more than 1,000 photos
every day across its social media networks. —
Maria Pedone
• http://www.facebook.com/SeeAustralia
• มีแฟนกด Like 4.5 ล้านคน

61. Four Seasons Hotels
Winner: Overall Hotel Chain
• The luxury group put customer service first by
creating custom Twitter accounts for both its guests
and hotels. Brides-to-be can follow the @FSBridal
handle for wedding inspiration, while other guests
can follow any of the 84 specific property handles
for location-based tips and deals. —Maria Pedone
• https://twitter.com/FSBridal

62. The Pfister Hotel
Winner: Overall Individual Hotel, U.S.
• The Pfister is so committed to fine art that it keeps
an artist in residence. What better way to engage
fans than to let them vote for the next one via
Facebook and Twitter? The winner was artist
Stephanie Barenz, and the hotel now posts her
sketches on its social networks—a unique way of
keeping tradition alive in a digital world. —Maria
Pedone
• https://www.facebook.com/thePfisterHotel
• https://twitter.com/PfisterHotel

63. Four Seasons Toronto
Winner: Overall Individual Hotel, Global
• Now this is how you open a hotel over social
media. Thirty days of spa giveaways created a buzz
around Toronto’s new Four Seasons property, with
more than 1,000 people entering the Facebook
sweepstakes. A live tweetup during the hotel’s
ribbon cutting ceremony added to the excitement,
while the hashtag #FSNewEra emphasized its
modern design (55 glass stories; Yabu Pushelberg
interiors). —Maria Pedone
• https://www.facebook.com/
FourSeasonsHotelToronto
• https://twitter.com/FSToronto

64. Ski Vermont
Winner: Overall Marketing/Trade Association
• From lift tickets to five-night ski-and-stay
getaways, Ski Vermont entered visitors to win with
every Facebook or Foursquare check-in. Fans were
also encouraged to send pictures of themselves
skiing and boarding with the hashtag #vtskibrag.
Ski Vermont rewarded persistent braggers with
extra sweepstakes entries. —Maria Pedone
• https://twitter.com/ski_vermont

65. Big Five Tours & Expeditions
Winner: Overall Tour Operator
• For its 40th anniversary, this tour operator
challenged its audience to come up with creative
ways to travel sustainably. In YouTube video clips
shot around the globe, the president encouraged
users to share their ideas via Facebook, Twitter,
Pinterest, and Google+ using the hashtag #40ways.
Four participants with the best submissions will
win Google Nexus Tablets. —Maria Pedone

66. Tourism Australia
Runner-Up: Overall CVB, Global
• Fans create more than 95 percent of content on this
tourism board’s profiles. By taking advantage of
digital media’s 24-hour time loop and dedicated
interaction with its followers, Tourism Australia has
inspired the contribution of more than 1,000 photos
every day across its social media networks. —
Maria Pedone
• https://twitter.com/tourismaus

67. Greater Philadelphia Tourism Marketing Corporation
Winner: Best Twitter Feed
• This tourism board made sure Philadelphia
extended its Brotherly Love to Twitter. The
@VisitPhilly handle tweets out exclusive cyber
deals on hotels and events to keep its visitors in the
know. As for the city’s local fan base (like
Philadelphia Eagles coach Chip Kelly),
@VisitPhilly is known to send love letters via
TwitPic. —Maria Pedone
• https://twitter.com/VisitPhilly

68. VisitSweden in Conjunction with Glitterati Incorporated
Winner: Best Pinterest Photos
• VisitSweden wanted followers to view the country
through a more artistic lens. Utilizing photographs
from the avant-garde Hilton Brothers, the bureau
dedicated a Pinterest board to showcase its capital
city and inspired nearly 1,000 Stockholm itineraries
in the process. —Maria Pedone
• http://pinterest.com/PinsofSweden/

69. Tourism Australia
Winner: Best Instagram Photos
• The down under destination turned its Instagram account over to
followers. The @SeeAustralia handle encouraged followers to tag
their photos using the hashtag #SeeAustralia, then watched more
than 240,000 images poured in. Followers continue to send in
1,000-plus photos a day across Tourism Australia’s social
networks, making 95 percent of its social content user-generated.
—Maria Pedone
• www.instagram.com/seeaustralia
• http://www.gramfeed.com/instagram/tags#seeaustralia

70. Fairmont Hotels
Winner: Best Facebook Timeline
• Fairmont Hotels had staffers from each property dish out insider
tips on its Facebook timeline. Fun, personality-based quizzes add
tailored itinerary suggestions, from chef-selected restaurants to
exclusive fitness classes (Hula-Hooping in Hawaii, anyone?). —
Maria Pedone
• https://www.facebook.com/fairmonthotels

71. Ritz-Carlton, Half Moon Bay
Runner-Up: Best Facebook Timeline
• Concierge recommendations and a focus on
California’s epicurean culture fill the Ritz-Carlton,
Half Moon Bay’s Facebook timeline. Behind-thescenes photos from events such as Yappy Hour
(where guests can savor drinks with their canine
companions) show off the many offerings of this
Bay Area getaway. —Maria Pedone
• https://www.facebook.com/ritzcarltonhalfmoonbay

72. Meet Minneapolis
Winner: Best Blog
• The Meet Minneapolis blog caught our attention
with its star-studded contributors. Restaurateur and
television personality Guy Fieri listed his top spots
to eat in this Twin City, while NFL punter Chris
Kluwe—a former Minnesota Viking—shed light on
his daily duties as an Oakland Raider. —Maria
Pedone
• http://www.minneapolis.org/blog

73. WestJet
Winner: Best Video
• This Canadian airline decided to spread some
holiday cheer when it turned an airport gate into the
North Pole. Nine hidden cameras caught the
surprised faces of 166 Christmas travelers as elves,
snowmen, and ballerinas stormed the terminal. The
holiday cheer spread onto YouTube; more than
435,000 people tuned in to watch the viral video. —
Maria Pedone

74. W New York Times Square
Winner: Best Contest/Giveaway
• Playing off W Hotels’ reputation for great design,
the W New York Times Square partnered with its
Instagram community to create the first-ever
Instagram photography exhibit in Manhattan. More
than 6,000 entrants fought for 10 spots in the
exhibit, with one grand-prize winner chosen for a
two-night stay at the hotel. —Maria Pedone
• http://www.wnewyork.com/wdesign
• instagram.com/whotelsnyc

75. National Car Rental
Runner-Up: Best Location-Based Campaign
• While road trips may be novel for their spontaneity,
a tip here and there can be a major relief.
Foursquare lists in cities including Denver,
Nashville, and San Francisco encourage drivers to
stretch their legs (at dance studios, art galleries)
along the way, and point them to some of the best
food joints (Italian, Thai, Mexican) in town. —
Maria Pedone
• https://foursquare.com/nationalpro

76. Turkish Airlines
Winner: Best Mobile-Friendly Campaign
!
!
• During the 2012 London Olympics, the airline sent
spectators on a scavenger hunt. National flags acted
as QR codes; when scanned, they allowed users to
check in to that country via Facebook. The
countries’ Olympic progress was also monitored
through the app, so fans wouldn’t miss a play. —
Maria Pedone
• https://www.facebook.com/turkishairlines

77. Qatar Airways
Winner: Most Creative Hashtag
• The hashtag #Tweetameet allowed Qatar Airways
followers to share cool facts about the airline’s
various destinations. Pairs of these wishful travelers
faced off in #Tweetameet “races,” tweeting factoids
about their destination of choice, with the most
knowledgeable twosome winning tickets to that
country. —Maria Pedone
!
@qatarairways

78. @nokairlines

79. ประชาสัมพันธ์คืออะไร

80. การสร้างภาพลักษณ์
ในใจคน

81. การตลาด กับ ประชาสัมพันธ์
ต่างกันอย่างไร

82. คุณรู้จักสื่อสารมวลชน
แค่ไหน

83. Free PR จับเสือมือเปล่า

84. Connection

85. สื่อมวลชนสาย
เทคโนโลยี

86. @sresuda

87. @nuipongsuk

88. @ceemeagain

89. รายการ IT และ วิทยุ

90. แบไต๋ไฮเทค

91. Digilife

92. นิตยสาร

93. Computer Today

94. PC Today

95. Pantip Exchange

96. Blogger

97. เขียน Blog

98. เว็บไซค์ และ Facebook

99. Social Listening
Case Study Cisco

100. zocialeye.com