CRM Target Marketing For CITROEN DS (Shanghai) Sales ConversionBach Moh
This is a CRM database marketing project proposal for CITROEN DS (Shanghai) when they first launched DS in 2013. They planned for 198 test-drive events in China, each requiring 20 persons (who fit their target-customer profile) to steer the wheels. The lead-to-prospect conversion was 1.05%, while on-site or near-term sales was a good 20%-25% in average.
InnoBrand 遠見創新論壇2013
創新品牌三大致勝關鍵:第一.Loyalty忠於原味,第二.Repetition 不斷溝通 ,第三.? ?
請到臉書「Let's talk about BRANDing」找出夏代爾博士三大致勝關鍵
Www.facebook.com/letstalkaboutBRANDing
特別感謝 國際人ViP品牌顧問執行長 陳玉婷女士 邀請 國際人ViP品牌領袖學院共同創辦人 多明尼克夏代爾博士。Special thanks to Emily YT Chen, CEO of ViP Consulting Group who invites Dr. Dominique Xardel, the Associate Founder of ViP CBO Academy
Denzil DSA Aerospace Marketing: Building Sales & Marketing - Chinese & Englis...reekooh
Aerospace Marketing: Building Sales & Marketing - Chinese & English version
Objectives
Introduction to international Business aviation,
Benefits of strong sales and marketing relationship,
Ingredients to build and implement strong marketing and sales programs.
Part One - Sales and Marketing -“The love-hate relationship”
Part Two - Creating value for the Sales Force
Part Three - Interactive Case study
CRM Target Marketing For CITROEN DS (Shanghai) Sales ConversionBach Moh
This is a CRM database marketing project proposal for CITROEN DS (Shanghai) when they first launched DS in 2013. They planned for 198 test-drive events in China, each requiring 20 persons (who fit their target-customer profile) to steer the wheels. The lead-to-prospect conversion was 1.05%, while on-site or near-term sales was a good 20%-25% in average.
InnoBrand 遠見創新論壇2013
創新品牌三大致勝關鍵:第一.Loyalty忠於原味,第二.Repetition 不斷溝通 ,第三.? ?
請到臉書「Let's talk about BRANDing」找出夏代爾博士三大致勝關鍵
Www.facebook.com/letstalkaboutBRANDing
特別感謝 國際人ViP品牌顧問執行長 陳玉婷女士 邀請 國際人ViP品牌領袖學院共同創辦人 多明尼克夏代爾博士。Special thanks to Emily YT Chen, CEO of ViP Consulting Group who invites Dr. Dominique Xardel, the Associate Founder of ViP CBO Academy
Denzil DSA Aerospace Marketing: Building Sales & Marketing - Chinese & Englis...reekooh
Aerospace Marketing: Building Sales & Marketing - Chinese & English version
Objectives
Introduction to international Business aviation,
Benefits of strong sales and marketing relationship,
Ingredients to build and implement strong marketing and sales programs.
Part One - Sales and Marketing -“The love-hate relationship”
Part Two - Creating value for the Sales Force
Part Three - Interactive Case study
John Sie share some experiences about building startup team in different stages. There exist lots of opportunities accompany with challenges. So how to face the reality and change thinking is the main point when a leader deal with the most complicated thing. If the leader can integrate all the members and make them trust in you, the team will start getting power to fight and grow up. Always remember members are the most valuable treasured!
This is a Chinese presentation called The Business Model of Psy-Business which I spoke at Chinese First Psychology Business Conference in April 1 in Guangzhou, China.
8. Prof. Denis Morisset
法国ESSEC商学院精品管理MBA项目总监。 Giorgio
Armani法国总裁、Group Sac & Thierry ( Shoes
manafacturing and distribution ) 总裁。 Denis Morisset
教授 1979年毕业于ESSEC(巴黎高等经济商业学院)MBA课
程。 在他二十多年的时尚行业职业生涯中, 曾历任过Polo
Ralph Lauren, Pierre Balmain, Giorgio Armani等品牌的
首席执行官和首席财务官, 在高档鞋业和童装行业也担任过
相应的高层管理工作。除了在法国最大鞋业SAC GROUP担
任过董事长之外,更拥有管理 8家工厂及1,500个员工的实务
经验,并曾参与其全球拓点计划,甚至ARMANI及Ralph
Lauren 等国际精品企业,Denis也都是以总裁的身分于欧
洲跟法国拓点。
9. Prof. Christian Blanckaert
曾任愛瑪仕集團擔任董事總經理
(Chairman and CEO of Hermès
Sellier, the main subsidiary of the
Hermès Group,1996-2009)
曾任法國精品委員會主席
曾任Comité Colbert集團(70個精
品)的總裁
長期擔任法國國立裝飾藝術高等
學校董事會主席,同時是巴黎高
等商學院——歐洲管理學院的管
理學教授
曾任法國市長20年Varengeville-surMer.(1977-2008)
奢侈品的100關鍵觀念
13. 國際人ViP品牌顧問集團
ViP Consulting Group
國際品牌教父
品牌領袖學院
Vincent Bastien, &
Dominique Xardel
國際人ViP品牌顧問
ViP Consutancy
CBO Academy
全球亞洲星媒體
Asia Star
亞洲兄弟投資
Asia Brother Investment
集團國際資歴雄厚:曾任Louis Vuitton、YSL、Hermes愛瑪仕、Saint Gobain(全球最大
玻璃600億歐元)、Sanofi Beate、ARMANI、POLO Ralph Laren歐洲區總裁、Time時代
雜誌、安麗、ESSEC校長等。
曾替兩岸培訓如:北京仁和葯業(150億台幣)、歐尚集團中國HR總監、海悅集團、台南
13
企業、台北東方文華、北京華彬集團(中國#4富人)
23. HOW
一.品牌是門科學,不只是文化藝術!審視夢想
Understanding the Luxury Strategy Check Your Dram
二.不要管競爭對手,做自己就對了建立夢想
No positioning, Just the identity Create your Dream
三.傳統行銷﹣是品牌的毒藥!溝通夢想
Keep STARs Out! Communication Your Dream
55. Price vs Value
價格 vs 價值
Better Test Scores 測試比較
84
Porsche
83
82
Mercedes-Benz
81
80
79
Volkswagen
78
Honda
77
BMW
76
0
12/4/18
10
20
30
40
50
60
70
Better Reliability 信賴度
V i P Consultancy
80
90
55
56. Brand Heritage 可溯源性
1925, ROC
1910 Paris France
1837
1921 Florence, Italy
1929 Italy
1854 Paris France
1976 CA USA
1916
1856 London UK
Munich, Germany