این مقاله به تجزیه و تحلیل محصولات صنعت شوینده-بهداشتی در سطح بین المللی پرداخته و روندهای جدید این صنعت را در سطح بین المللی مورد واکاوی قرار داده است
همه ما در طول دوران حیاتمان با نمونه های زیادی از نام های معروف (برندهای شخصی) ستاره های سینما، سیاست مداران، خوانندگان، ورزشکاران و غیره مواجه شده ایم که یا حال با پایان عمر حرفه ای شان در آن حوزه از آن کناره گیری کرده اند (به زبان تئوری منحنی عمر، دچار افول و نابودی شده اند) و یا در برهه ای از زمان به علل مختلف دچار آسیب دیدن شهرت و وجهه خود شده اند و زودتر از اینکه برند شخصی شان به بلوغ برسد از اذهان پاک شده اند. برخی اما مسیر دیگری را پیش گرفته اند و هر بار که برند شخصی شان در دوره بلوغ گیر کرده و یا به افول نزدیک شده است، از دام افتادن در روند معروف معرفی، رشد، بلوغ و افول فرار کرده و دوباره به برند شخصی شان حیات بخشیده و رشدی دوباره برای آن رغم زده اند. این تعداد قلیل هستند. آنهایی که حال یا بدرستی یا بر اساس اصول برندسازی و روابط عمومی برند شخصی شان را ساخته و مدیریت کرده بودند و یا در هر برهه ای از زمان بر اساس تحقیق و تحلیل از جایگاه شان در ذهن مخاطبین بدرستی آگاه شده بودند، در این زمینه بسیار موفق عمل کرده اند.
بازاریابی و برندسازی یک رویداد : چطور یوفا به یک برند قدرتمند جهانی تبدیل شدMohammad Ghazizadeh
چندین سال است که رقابتهای باشگاهی، ملی و جهانی کشورهای مختلف در رشته فوتبال را دنبال می کنم. در میان این رقابت ها برخی با اقبال جهانی طرفدارانی از سرتاسر جهان، برخی با اقبال طرفدارانی در سطح همان قاره و برخی دیگر نیز تنها با اقبال طرفدارانی در حیطه جغرافیایی همان کشور مواجه شده اند.
همه ما در طول دوران حیاتمان با نمونه های زیادی از نام های معروف (برندهای شخصی) ستاره های سینما، سیاست مداران، خوانندگان، ورزشکاران و غیره مواجه شده ایم که یا حال با پایان عمر حرفه ای شان در آن حوزه از آن کناره گیری کرده اند (به زبان تئوری منحنی عمر، دچار افول و نابودی شده اند) و یا در برهه ای از زمان به علل مختلف دچار آسیب دیدن شهرت و وجهه خود شده اند و زودتر از اینکه برند شخصی شان به بلوغ برسد از اذهان پاک شده اند. برخی اما مسیر دیگری را پیش گرفته اند و هر بار که برند شخصی شان در دوره بلوغ گیر کرده و یا به افول نزدیک شده است، از دام افتادن در روند معروف معرفی، رشد، بلوغ و افول فرار کرده و دوباره به برند شخصی شان حیات بخشیده و رشدی دوباره برای آن رغم زده اند. این تعداد قلیل هستند. آنهایی که حال یا بدرستی یا بر اساس اصول برندسازی و روابط عمومی برند شخصی شان را ساخته و مدیریت کرده بودند و یا در هر برهه ای از زمان بر اساس تحقیق و تحلیل از جایگاه شان در ذهن مخاطبین بدرستی آگاه شده بودند، در این زمینه بسیار موفق عمل کرده اند.
بازاریابی و برندسازی یک رویداد : چطور یوفا به یک برند قدرتمند جهانی تبدیل شدMohammad Ghazizadeh
چندین سال است که رقابتهای باشگاهی، ملی و جهانی کشورهای مختلف در رشته فوتبال را دنبال می کنم. در میان این رقابت ها برخی با اقبال جهانی طرفدارانی از سرتاسر جهان، برخی با اقبال طرفدارانی در سطح همان قاره و برخی دیگر نیز تنها با اقبال طرفدارانی در حیطه جغرافیایی همان کشور مواجه شده اند.
همه ما به اهمیت بازاریابی پی برده ایم
ولی نمیدانیم به چه اندازه ای از درک فهم بازاریابی رسیده ایم
در این اسلاید تلاش کرده ام تا بازاریابی را با فهمی که خود پس از دوازده سال تجربه به آن رسیده ایم را در اختیار علاقمندان قرار دهم
The document introduces a new prepaid mobile offer called "iActive 3" aimed at youth customers in Iran. The key points are:
1. iActive 3 is targeted at 18-30 year olds, who make up 43% of the population, and will allow Tamin to compete with other operators for the youth market and gain market share.
2. The offer provides 3G services, video calls, mobile TV, unlimited internet on Thursdays and Fridays, and discounted call rates to friends, to meet youth customers' expectations of lower prices and more entertainment/communication options.
3. Customers can choose between three "Active" plans costing IRR 10,000, 20,
1. The document introduces the new "iTourist" prepaid offer from TaminTelecom dedicated to Iran's 1.2 million visitors.
2. The iTourist offer allows visitors to stay in touch across continents with friends and family at discounted rates, and provides lower tariffs than roaming.
3. The offer includes features like 24/7 English customer service, easy top-up options, free international minutes and content, and the ability to send photos and videos internationally.
1. The document introduces a new postpaid mobile offer called "I Active 1" aimed at young generations in Iran to gain market share.
2. The offer includes features like talking with friends and family at reduced rates, unlimited browsing during certain hours, entertainment benefits, and a flexible plan where users can add passes and upgrade if they exceed usage amounts.
3. The target market is 18-50 year olds who are office workers, non-workers or petty bourgeois, and the goal is to attract young premium subscribers away from their main competitor.
There are three main types of brand architecture: 1) Monolithic system where the company name is placed on all products. This reduces advertising costs but if one product fails, it negatively impacts the whole brand. 2) Endorsed system where sub-brands are verbally or visually connected to the parent brand and benefit from its credibility. 3) Freestanding system where each brand operates independently based on its target market. The relationship between brands on this spectrum ranges from closely integrated to independent.
This document outlines a 5-step method for developing a logo design:
1. The designer meets with company representatives to understand the business, values, market, and vision.
2. A brainstorming session is held where key words are discussed and associated images and objects are generated.
3. The ideas are organized into mood boards exploring various concepts.
4. Selected images are converted to line drawings for shape analysis.
5. Similar shapes and curves are extracted to provide the basic elements for composing the final logo design.
HL Display - The better shopping experienceJoseph Rizk
HL Display is a global leader in in-store communication and merchandising solutions. It has 1,155 employees across 47 markets and 4 production sites. HL Display helps retailers improve profitability through solutions that increase sales, reduce costs via labor savings and productivity gains, and create differentiated, attractive store environments. The company specializes in merchandising products and in-store communication through industrial capabilities and a focus on innovation and customers.
The document outlines the brand identity manual for Home Plus, including brand mantras, positioning, core associations, and directions for design. It emphasizes creating pleasant indoor moments through togetherness, family cooperation, celebrating parties and post-party chores, and using real life stories to evoke emotions through a contemporary yet authentic style.
Our communications channels can be used to attract awareness, generate leads, nurture leads, convert leads, entertain and prepare customers, and close deals. These channels include both physical touchpoints like events and brochures as well as digital touchpoints such as social media, online ads, websites, and personalized emails which can be leveraged at each stage of the customer journey from initial awareness to final purchase.
همه ما به اهمیت بازاریابی پی برده ایم
ولی نمیدانیم به چه اندازه ای از درک فهم بازاریابی رسیده ایم
در این اسلاید تلاش کرده ام تا بازاریابی را با فهمی که خود پس از دوازده سال تجربه به آن رسیده ایم را در اختیار علاقمندان قرار دهم
The document introduces a new prepaid mobile offer called "iActive 3" aimed at youth customers in Iran. The key points are:
1. iActive 3 is targeted at 18-30 year olds, who make up 43% of the population, and will allow Tamin to compete with other operators for the youth market and gain market share.
2. The offer provides 3G services, video calls, mobile TV, unlimited internet on Thursdays and Fridays, and discounted call rates to friends, to meet youth customers' expectations of lower prices and more entertainment/communication options.
3. Customers can choose between three "Active" plans costing IRR 10,000, 20,
1. The document introduces the new "iTourist" prepaid offer from TaminTelecom dedicated to Iran's 1.2 million visitors.
2. The iTourist offer allows visitors to stay in touch across continents with friends and family at discounted rates, and provides lower tariffs than roaming.
3. The offer includes features like 24/7 English customer service, easy top-up options, free international minutes and content, and the ability to send photos and videos internationally.
1. The document introduces a new postpaid mobile offer called "I Active 1" aimed at young generations in Iran to gain market share.
2. The offer includes features like talking with friends and family at reduced rates, unlimited browsing during certain hours, entertainment benefits, and a flexible plan where users can add passes and upgrade if they exceed usage amounts.
3. The target market is 18-50 year olds who are office workers, non-workers or petty bourgeois, and the goal is to attract young premium subscribers away from their main competitor.
There are three main types of brand architecture: 1) Monolithic system where the company name is placed on all products. This reduces advertising costs but if one product fails, it negatively impacts the whole brand. 2) Endorsed system where sub-brands are verbally or visually connected to the parent brand and benefit from its credibility. 3) Freestanding system where each brand operates independently based on its target market. The relationship between brands on this spectrum ranges from closely integrated to independent.
This document outlines a 5-step method for developing a logo design:
1. The designer meets with company representatives to understand the business, values, market, and vision.
2. A brainstorming session is held where key words are discussed and associated images and objects are generated.
3. The ideas are organized into mood boards exploring various concepts.
4. Selected images are converted to line drawings for shape analysis.
5. Similar shapes and curves are extracted to provide the basic elements for composing the final logo design.
HL Display - The better shopping experienceJoseph Rizk
HL Display is a global leader in in-store communication and merchandising solutions. It has 1,155 employees across 47 markets and 4 production sites. HL Display helps retailers improve profitability through solutions that increase sales, reduce costs via labor savings and productivity gains, and create differentiated, attractive store environments. The company specializes in merchandising products and in-store communication through industrial capabilities and a focus on innovation and customers.
The document outlines the brand identity manual for Home Plus, including brand mantras, positioning, core associations, and directions for design. It emphasizes creating pleasant indoor moments through togetherness, family cooperation, celebrating parties and post-party chores, and using real life stories to evoke emotions through a contemporary yet authentic style.
Our communications channels can be used to attract awareness, generate leads, nurture leads, convert leads, entertain and prepare customers, and close deals. These channels include both physical touchpoints like events and brochures as well as digital touchpoints such as social media, online ads, websites, and personalized emails which can be leveraged at each stage of the customer journey from initial awareness to final purchase.
The Logistics and Postal logistics Ecosystem
نقشه اکوسیستم لجستیک و پست
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This document defines various logistics and postal terms. It provides definitions for terms related to delivery services like 1-hour delivery and 2-hour delivery. It also defines terms related to third party logistics providers (3PLs), their services and warehouses. Further, it defines terms for 4PLs and 5PLs as well as their services. The document is an alphabetical glossary covering a wide range of logistics and postal terms from A to Z.
The document discusses the expansion of the brand Sanazsania from a recipe magazine and culinary education institution into a full-fledged culinary industry brand. It outlines plans to expand the magazine to cover related topics like nutrition, wellness, and lifestyle. It also details strategies for enhancing the culinary academies to provide a more personalized and entertaining experience for students through improved facilities, programs, uniforms and marketing activities. The overall goal is to transform Sanazsania into a leading brand that provides an array of goods, solutions and services in the food and hospitality industry.
The document discusses market analysis and strategies for tablets in Iran. It segments the tablet market based on factors such as user needs, price points, brands, and applications. It analyzes the Iranian consumer behavior and usage of tablets. It also provides a price positioning analysis of various tablet brands in different screen sizes and storage capacities. Finally, it discusses brand portfolio strategies and potential product naming conventions for a new local tablet brand.
Mazlow hierarchy of needs and consumer goods : this slide shows each category of goods we need in each level of our hierarchy of needs.
این اسلاید نشان دهنده سلسله مراتب نیازهای مازلو و کالاهای مصرفی مورد نیاز در هر مرحله هستند. این اسلاید به بازاریابان در شناسایی
1. Tamin Telecom is launching a new prepaid offer called "iWoman" dedicated to women, mainly householders, to gain customers in an underserved segment and demonstrate their uniqueness.
2. iWoman offers simple plans with simple tariffs, affordable rates to contact favorite friends and family, and free services like health tips and location tracking to help with household responsibilities.
3. The target segment is married women ages 20-50, who want affordable communication and value family contact and convenience services.
The document introduces a new prepaid offer called "i Learner" aimed at students in Iran. It has three main plans with different monthly commitments and included benefits like discounted internet rates during school hours, free chat with friends, and entertainment services. The target segment is students aged 15-24 who want affordable communication tools and make up an estimated 17% of the population. The offer aims to meet their needs for low costs, chatting, internet access, and entertainment while providing value through flexible usage and bonus benefits.
The document introduces a new premium postpaid offer from TaminTelecom aimed at upper-class customers in Iran. It includes three tariff plans priced from 500 to 900 dollars per month. The offer provides benefits like golden numbers, premium memberships, exclusive offers, premium services, 24/7 support, latest devices, and test access to new services. It targets wealthy professionals, businessmen, and landowners aged 23-50 in major cities. The offer aims to gain high-income customers and demonstrate Tamin's differentiation in the market.
1. The document discusses introducing a new premium offer called "i Business" targeted towards wealthy businessmen for Tamin Telecom.
2. The offer provides prestigious golden phone numbers, international business calling rates, and business services like email and mobile banking to help customers do their jobs better.
3. It outlines the target customer demographic, existing usage behaviors, tariff plans, value propositions, and partnership with premium service providers.
This document describes 8 add-on plans being offered by Tamin, an Iranian mobile network operator. The plans include Premier League Fan Club which provides soccer updates, Friends & Family for call discounts to frequent contacts, Off Peakers for discounted late night and weekend calls, My Territory for area-specific call discounts, Surf More for increased data bundles, Text Junkie for discounted SMS bundles, Foreign Workers for international call discounts, and Mercy Month which provides offerings for Ramadan and supports charities.
This document outlines the 14 phases of developing B2C offers and propositions at Tamin Telecom. It discusses surveying competitors' offers, mapping the market, developing a roadmap, segmenting customers, and checking offers. It also provides examples of prepaid and postpaid plan names and descriptors. The final section discusses the number of plans for each customer segment and the main and sub-segments that each plan targets.
This document outlines a proposed cooperation between Mugcake, a cake brand, and Samsung, a electronics manufacturer, to promote each other's products. They would set up sampling stations featuring Mugcake cakes baked in Samsung microwaves at locations like hotels, Samsung stores, cooking classes, and shopping centers in major Iranian cities. Both companies would benefit from introducing their brands to new audiences and demonstrating the microwave's capabilities. Branded merchandise giveaways would also help promote the partnership.
Turkish fragrances and deodorants brands:positioning and target markets، برند...Mohammad Ghazizadeh
This document analyzes Turkish fragrance and deodorant brands' positioning, target markets, and competitors. It provides details on brands such as Aromel, Hunca, Rebul, Fonex, including their target age groups (such as women aged 20-35), personality attributes, taglines, color themes, and marketing channels. It also segments the target market into social economic classes from A+ to E and lists which brand portfolios to target each segment.