History about the industry AR/VR
A brief about the AR/VR industry, how far did it go? And what is the Obstacle?
What is Metaverse
How many “Universe” is there? What is the similarity and difference?
Metaverse may look like
History about the industry AR/VR
A brief about the AR/VR industry, how far did it go? And what is the Obstacle?
What is Metaverse
How many “Universe” is there? What is the similarity and difference?
Metaverse may look like
This document presents an introduction to search engine optimization (SEO). It discusses what SEO is, why it is important, common tools used, structured data techniques, and provides a summary. SEO involves modifying websites to increase their organic search engine rankings. It is important because the majority of consumers begin their product/service searches on Google, and the top search results receive over half of all clicks. Common SEO tools audit websites, track keywords and trends. Structured data like rich cards and knowledge graphs enhance search results. Overall, SEO is a valuable strategy that builds trust, is measurable, and provides a relatively cheap form of marketing and traffic.
Social Media AD Concept
Practice - Create a FB/IG AD
Google AD Concept
Practice - Start Running Google Search AD
How To Start Your AD Plan
Final Project Introduction
Digital Marketing Industry Introduction
Social Media Concept
Practice - Start Running a Facebook Page
Social Media AD Concept
Practice - Create a FB/IG AD
Final Project Introduction
1. Confidential Presented by 2020 Aug
Chapter 13 形成部署戰略
BA402 Special Topic: Innovation Management
Crafting a Deployment Strategy
peterchang@cityu.mo
2. Presented by
關於課程
Lecturer Peter Chang
Email peterchang@cityu.mo
● 技术创新的战略管理(第4版)- Melissa A. Schilling
● Strategic Management of Technological Innovation(6th
Edition)- Melissa A. Schilling
16. Presented by
1. 與分銷商結盟
a. 向經銷商提供產品成功或獨家合同的股權可以激勵他們更多地推廣。
2. 捆綁銷售
a. 與已廣泛使用的產品協同銷售。
3. 合同和贊助
a. 向分銷商,互補品供應商或大型有影響力的最終用戶提供價格折扣,特殊
服務合同或廣告協助。
4. 分銷保障和代理
a. 減少對中介機構的風險,補充提供者。
加速分銷的戰略
17. Presented by
主要的行銷方法包括廣告、促銷和公共關係。
1. 廣告 Advertising
a. 需要有效的資訊。
b. 需要向適當的目標市場傳達資訊的媒
體。
c. 與觀眾、豐富度、影響力和成本相匹配的
差異。
d. 必須在娛樂或美學(使難忘)和資訊內容
(使有用)之間取得適當的平衡)。
營銷 Marketing
22. Presented by
對價值的感知和期望可以和實際價 值一樣重要。 對影響,可採用:
1. 預告和新聞稿
a. 可以在實際市場份額之前建立“心智份額。
b. 可以防止競爭對手產品的購買。
2. 名譽
a. 向市場提供成功可能性的信號。
3. 可信承諾
a. 大量不可逆轉的投資可以說服市場相信公司的信心和決心。
利用市場營銷來塑造認知和期望。
Using Marketing to Shape Perceptions and Expectations.