Techniques for getting insights from customersNaoka MISAWA
Speech in IA Camp2015. Techniques for Getting Insights From Customers -Interview & Visualization/Naoka Misawa, Glagrid, Inc.
In the future social service, the border between creators and users will be much vaguer, and new methods to create will be needed; think and create WITH customers and users. What techniques will be needed for IA?
I will introduce techniques for getting insights from customers such as user interviews and graphic facilitations, using some of my case studies.