ธนาคารกสิกรไทย

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The document contains information about Kasikornbank (KBank) including its products and services for SME customers, strengths and weaknesses, competitive advantages, marketing strategies, and approaches to customer relationship management, corporate social responsibility, and strategic management. It discusses KBank's goal of becoming an innovative bank through a balanced scorecard approach and metrics related to learning and growth, internal processes, customer perspectives, and financial perspectives.

Business

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54010915149
54010915178
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.

BE 543

5 21

6
31 2488
12 15

31 2554 30,486
1,722,940
1,242,229 1,210,834
816
286 530
8

66

CRM (Customer Relation
Management)

“ Olimpic Experience

2551 180
20
K SME Value Plus

SME

139
3,000

SME

350 10 3,500

30

L/C 500 10
5,000

Rate Guarantee)

90%
139

62

One-stop service)

Competitive Advantage
Link Gate
Resource

KResearch

Sector Re-Package

Marketing Staff

816

(Promotion)

“

http://www.kasikornbank.com , K-

Downsizing)

2
1.
2.
(Organization Benefits)

1.

2.

Information Dissemination
CSR

Implementation Guidance

Intermediaries

Consultation
CSR
CSR

(Strategic Analysis)

(Strategic Formulation)

(Innovative Bank)

Controlling

Balanced
Scorecard (BSC)

1.1

1.2

5.1

5.2

5.3

5.4

management letter)
4

5.5

1. The document provides financial and performance data for Kasikornbank from 2552-2554, including revenue, profits, asset quality indicators, and efficiency metrics. 2. It discusses Kasikornbank's strengths in serving SME customers, 2-3 branch network, and Harvard Business School partnership. Weaknesses include lack of ATM network and limited product offerings. 3. Opportunities discussed include growth of ASEAN economic community, expansion of ATM network, and developing new digital banking services like e-savings accounts. Threats include increased competition from other large banks.

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yrc worldwideSegFin

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Project Description: You know that the first step in this project was to obtain approval from the board, but first the proposal would have to be finalized including a budget and risk management concerns. Once the board approved the proposal, selecting a component supplier and ordering the drilling equipment could commence. Hiring a certified drilling supervisor and recruitment of the volunteer team could also be initiated upon board approval. Once a component supplier is selected, the well components could be ordered which will then be packaged along with the drilling equipment to be jointly transported to Africa. After the shipment arrives in Africa, another non-profit organization will coordinate the assembly of the well components and test the drilling equipment to ensure everything is ready to go. After this, the partnering organization would also coordinate transporting the assembled well components to the planned well sites. After the volunteer team’s recruitment is complete, the certified drilling supervisor would train the volunteers just prior to travelling together to Africa. Only after the volunteers have arrived and the assembled components have been transported to the planned well sites could the drilling of 100 water wells commence. Rather than shipping the drilling equipment back to Canada, the organization plans to transfer the equipment to a local non-profit organization after the 100 wells have been drilled. Only after all the above activities were completed could the volunteer team travel back and the project audit report be started. In addition to charitable organization financial reporting requirements, the organization plans to document the lessons learned from the project into a formal project audit report as they are interested in conducting similar projects in the future. In preparation for the upcoming board meeting, you have researched the required activities and determined an estimated cost for each activity along with the activity’s estimated completion time. The list also includes estimated crash costs and crash times, in the event it would be necessary to accelerate a specific activity.

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This document contains numbers and codes at the top, followed by sections discussing KASIKORN BANK's customer relationship management, SME value plus program, strengths and weaknesses, competitive advantages, marketing strategies, organization benefits of downsizing and outsourcing, corporate social responsibility implementation, strategic analysis and formulation, use of a balanced scorecard for controlling, and a conclusion stating "THE END".

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The Silver Dollars Stock Club portfolio summary provides details on the club's holdings as of a recent date including the initial and current prices, costs, values, and gains/losses for 10 stocks. Overall the portfolio is up 16.59% in value from its initial total of $622,665.05 to a current total of $725,992.60. Google has seen the largest gain of 26.19% while Citigroup has fallen the most at -9.67%.

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