1. DHAAT
DHAAT
Presented By:
Taimur Asgher
Shariq Mehmood
Faizan Ahmed
Yaseen Siraj
Ameer Hamza
Massab Abdullah

2. DHAAT
It's the real thing!
DHAAT

3. DHAAT Why prefer Dhaat?
• Natural Resources are depleting day by
day, Dhaat can be the substitute of iron
• Cost effective- Cheaper than iron.
• Environment friendly production

4. Procedure of making Dhaat

5. Waste and scrap metal is collected
Waste is crushed in crushing machines
Worn-out tires are gathered
These are then melted in furnaces
Both are then mixed in furnaces or mixing
machines

6. The output which we get is Dhaat

7. MARKETING PLAN

8. • Newspaper advertisements
– Ads in daily Jang and Nawa-e-waqt newspapers
• Sales Representatives
– To visit the clients

9. Target Audience
• Construction Companies
• Houses
• Buildings
• Pakistan Railways
– Areas in Baluchistan
and NWFP where lines are in
poor condition
• Steel mills

10. Setting up the Plant
• It will be located in Barkhan city Baluchistan.
• 3 acres of plant and 1 acre of warehouse
• Reasons for locating in Baluchistan:
– Cheaper land and labor are available
– Leading to development of the area
– Large quantities of waste are available

11. Company’s mission
• Employment Opportunities
• Empowerment of the local industry
• Development of the area
• Environment friendly production
• Large exhaust fans
• Safety equipment for the workers

12. Company’s Operations
• Outsourcing Waste companies to bring waste to the factory.
• Outsourcing tire manufacturers to bring worn-out tires.
• Required Fixed Assets:
– 3 acres of land on rent for plant, 1 acre for the warehouse.
– 1 large furnace (assumed to be locally manufactured)
– 2 crushing machines
• Hiring delivery companies to deliver Dhaat to the end customer.

13. Financial
Highlights

14. INCOME STATEMENT AND BALANCE SHEET EXTRACTS
FINANCIAL YEAR ENDING December 2011 TO December 2015
2011 2012 2013 2014 2015
(PKR millions)
Net Sales 14,286 16,603 22,084 24,778 30,580
Cost of Goods Sold 12,761 13,262 18,340 16,435 19,232
Gross Profit 1,525 3,341 3,745 8,343 11,348
Sell, Gen & Admin Exp. 823 921 806 1,034 1,162
Earning before int,tax,dep 702 2,420 2,939 7,310 10,186
Depreciation 698 736 663 644 650
EBIT 4 1,684 2,275 6,666 9,537
+Other Income 665 1,129 834 1,172 1,792
-interest / Other Expense 489 2,355 1,871 744 946
Pre-Tax Profit 179 457 1,239 7,094 10,382
Taxes 77 (95) 215 2,242 3,886
Net Income 102 552 1,024 4,852 6,495
Assets
Current Assets 13,951 13,663 8,194 16,107 22,862
Long Term Assets 16,201 16,834 15,476 14,829 14,446
Total Assets 30,151 30,496 23,669 30,935 37,308
Liabilities
Current Liabilities 4,257 3,533 3,593 5,141 5,757
Long Term Loan 17,350 18,521 10,468 9,218 8,593
Other Long Term Liabilities 0 0 40 2,157 2,044
Net Worth 8,544 8,442 9,568 14,420 20,915
Total Liabilities 30,151 30,496 23,669 30,935 37,308

15. KEY RATIOS & PROFITABILITY ANALYSIS
KEY RATIOS 2011 TO 2015
2011 2012 2013 2014 2015
Sales Growth (%) - 16.2% 54.6% 12.2% 23.4%
EBITD Margin (%) 4.9% 14.6% 13.3% 29.5% 33.3%
(earnings before interest, tax, depreciation)
Operating Profit Margin (%) 0.0% 10.1% 10.3% 26.9% 31.2%
Net Profit Margin (%) 0.7% 3.3% 4.6% 19.6% 21.2%

16. Organizational Hierarchy

17. CEO
Regional Director Regional Director Regional Director Regional Director
(Punjab) (Balochistan) (Sindh) (KPK)

18. Regional
Director
(Baluchistan)
Sales and
Production Finance
Marketing HR Manager
Manager Manager
Manager
Sales Sales Sales
Representative Representative Representative
1 2 3

19. Regional Director
(Punjab, Sindh
and KPK)
Sales and
Marketing HR Manager Finance Manager
Manager
Sales Sales Sales
Representative 1 Representative 2 Representative 3

20. SWOT ANALYSIS

21. SWOT ANALYSIS
Strenghts Weaknesses
• Innovative product • Huge risk of failure.
• Pioneer in the market
• Cheaper in cost
• Equally good as compared to its
substitutes.
Opportunities Threats
• Huge potential for growth. • Huge probability of new competitors
entering the market, following the
success of Dhaat

22. QUESTIONS?