The document discusses the evolution of recruitment methods over the years, highlighting the shift from posted CVs to online applications and the increasing significance of mobile access in recruitment. It features insights from industry experts at PepsiCo about the importance of utilizing mobile as a primary communication channel for connecting with potential talent. The conversation touches on key milestones in mobile technology and recruitment trends.

2. Hello. Ka(e
McNab
Talent
Acquisi(on
Mgr
(UK,
Ireland
&
South
Africa)
@RecruitGal
/
@PepsiCo_UKJobs
Dave
Mar(n
@TopBananas

3. What
smartphones
are
in
the
audience?

4. How
many
applica(ons
do
you
get
by
post?

5. 20
years
ago
did
you
believe
the
posted
CV
would
be
replaced
by
Online
Applica(ons?

6. 1973:
First
Mobile
Phone

7. 1992:
First
online
job
board
1993:
First
SMS
1998:
First
mobile
data
1999:
Monster.com
Launches

8. 2002:
3G
goes
live
in
UK
2008:
First
iPhone
3G
(apps)

9. Primary
web
access
will
be
mobile
Online
=
Mobile

10. By
2013
What
are
you
Mobile doing
to
own
your
recruitment
Internet
Bigger space
on
mobile
than Internet?
Desktop
Web

12. "Mobile
is
a
growing
communica(on
channel
u(lized
by
billions
of
people.
As
a
top
employer,
we're
always
looking
for
ways
to
connect
with
poten(al
talent,
whether
it
is
via
proven
channels,
trending
channels,
or
an(cipated
channels,"
Chris
Hoyt,
PepsiCo

13. The
brains
behind
the
opera(on…
JOE
ZEFF
Montclair,
NJ
DAVE
MARTIN
Peterborough,
England
CHRIS
HOYT,
CHRIS
RIEGEL,
and
KATIE
McNAB
PepsiCo
Dallas,
Chicago,
Reading
And
some
other
folk…

14. iPad
v1.0

15. Droid
v1.0
iPhone
v1.0

19. “What
we
do
with
mobile
is
a
lot
of
fun,
but
it’s
not
a
hobby.”
Chris
Hoyt,
PepsiCo