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Hybrid
Approaches
to
Taxonomy &
Folksonomy!


Or

…how I learned to
stop worrying and
enjoy the chaos


      Stephanie Lemieux
The tired – and mythical - debate
2




    Taxonomy                Folksonomy
    Control                 Democracy
    Top-down                Bottom-up
    Arduous process         Just do it
    Accurate                Good enough
    Restrictive             Flexible
    Static                  Evolving
    Expensive to maintain   Low cost – “crowdsourced”
What if we blended them?!




3
Taxonomy!                                                 Folksonomy!


       Oversight                                              User
                                                             Terms
                   Consistency                    Low Cost


                                         Social
                           Structure


                                   Flexibility




                      Findability Goodness!
4
4 styles of hybrids
5



                            Tag-
          Co-
                            influenced
    existence
                            taxonomy




                            Taxonomy-
       Tag                  influenced
hierarchies                 tags
Co-existence
6



                     Use side by side
                     Preserve strengths, keep

                      philosophy pure

                       Variation: tag mediation
7
Co-existence – corporate e.g.
8



      Raytheon employee portal
      Suggested sites feature box

      User-submitted keywords




         http://www.slideshare.net/CJMConnors/i-kms-singapore-presentation
Tag-influenced taxonomy
9



                 Use tags as candidates
                 Vet formally

                 Keep taxonomy “fresh”

                 Explore automated support




                       Tags are just as good a
                       source for terms as
                       search logs, if not better!!
Harmonized in one interface
10




                           Taxonomy




     Folksonomy
Taxonomy-influenced tagging
11



                  Present choices from
                   controlled vocabulary
                  Give option to enter tag?



                Benefits:
                  Folksonomy ease

                  Taxonomy consistency

                  Hybrid findability
zigtag.com
12
myedna (education.au)
     Seth Earley, CEO
     Stephanie Lemieux, Taxonomy Practice Lead




November 16, 2009
KM World
SharePoint 2010
14
Tag hierarchies
15



                    Auto-clustering
                    Intelligent tags

                         Machine-readable
                                         tags
                         MOAT – meaning of a tag
Geo:quartier = “Soho”




16
Conclusions
17



         Tags & folksonomies : different sweet spots
         Use one to enrich the other
         Hybrid applications gaining popularity
          … even within the enterprise
         Intelligent tags will get smarter
Taxonomy & !
     folksonomy… !

     two great tastes !
     that go well !
     together!



18
HYBRID APPROACHES TO
TAXONOMY & FOLKSONOMY
 Taxonomy Bootcamp 2009

 Stephanie Lemieux
 Taxonomy Practice Lead
 Earley & Associates
 stephanie@earley.com
 www.earley.com

 Photo credits:
 http://www.flickr.com/photos/fca_/1150002994/
 http://www.flickr.com/photos/hcy/2572463663/

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Hybrid Approaches to Taxonomy and Folksonomy 11-20-09

  • 1. Hybrid Approaches to Taxonomy & Folksonomy! Or …how I learned to stop worrying and enjoy the chaos Stephanie Lemieux
  • 2. The tired – and mythical - debate 2 Taxonomy Folksonomy Control Democracy Top-down Bottom-up Arduous process Just do it Accurate Good enough Restrictive Flexible Static Evolving Expensive to maintain Low cost – “crowdsourced”
  • 3. What if we blended them?! 3
  • 4. Taxonomy! Folksonomy! Oversight User Terms Consistency Low Cost Social Structure Flexibility Findability Goodness! 4
  • 5. 4 styles of hybrids 5 Tag- Co- influenced existence taxonomy Taxonomy- Tag influenced hierarchies tags
  • 6. Co-existence 6   Use side by side   Preserve strengths, keep philosophy pure   Variation: tag mediation
  • 7. 7
  • 8. Co-existence – corporate e.g. 8   Raytheon employee portal   Suggested sites feature box   User-submitted keywords http://www.slideshare.net/CJMConnors/i-kms-singapore-presentation
  • 9. Tag-influenced taxonomy 9   Use tags as candidates   Vet formally   Keep taxonomy “fresh”   Explore automated support Tags are just as good a source for terms as search logs, if not better!!
  • 10. Harmonized in one interface 10 Taxonomy Folksonomy
  • 11. Taxonomy-influenced tagging 11   Present choices from controlled vocabulary   Give option to enter tag? Benefits:   Folksonomy ease   Taxonomy consistency   Hybrid findability
  • 13. myedna (education.au)   Seth Earley, CEO   Stephanie Lemieux, Taxonomy Practice Lead November 16, 2009 KM World
  • 15. Tag hierarchies 15   Auto-clustering   Intelligent tags   Machine-readable tags   MOAT – meaning of a tag
  • 17. Conclusions 17   Tags & folksonomies : different sweet spots   Use one to enrich the other   Hybrid applications gaining popularity … even within the enterprise   Intelligent tags will get smarter
  • 18. Taxonomy & ! folksonomy… ! two great tastes ! that go well ! together! 18
  • 19. HYBRID APPROACHES TO TAXONOMY & FOLKSONOMY Taxonomy Bootcamp 2009 Stephanie Lemieux Taxonomy Practice Lead Earley & Associates stephanie@earley.com www.earley.com Photo credits: http://www.flickr.com/photos/fca_/1150002994/ http://www.flickr.com/photos/hcy/2572463663/