A terrific rundown of social media benefits, terminology, tools and real world stories featuring slides from H&R Block's own Social Media Director, Zena Weist.
Terrific slide deck from October 19, 2010 VITEC sponsored complimentary Webinar. Create content on social media and from Zena Weist, H&R Block Social Media Director. Check it out!
Creating effective content involves understanding your target audiences, analyzing the competition, and planning your site for both internal and external use. It is important to segment audiences, map their media usage, innovate while using existing services, test usability, and analyze user data to ensure your content reaches the intended audiences. Effective content creation is an iterative process that requires understanding user needs.
Additional Notes for "All in a Twitter" PresentationBryn Robinson
These are the notes that accompanied the slide deck on using social media to share your science. If you have any questions, please get in touch - @brynphd.
Creating Effective Content involves analyzing the market and competition, defining the target user base by segmenting audiences, mapping the media situation and access levels of audiences, planning the site's internal workflows and external interfaces for different platforms, testing usability, and crunching user analytics numbers to understand actual audiences. The key is to focus on journalism and story building over fancy technology, engage users in content creation, and continually test and adapt the site based on data.
Web analytics and social media metrics provide you with powerful ways to track how people interact with your content and what they’re saying about your foundation. They help you understand what works (and what doesn’t!) with your constituents and donors.
This document was created panel after an in-depth panel discussion that covered how different companies, airlines and government departments handled situations of crisis and particularly, their use of social media. This 9-page guide covers the role social media plays in a crisis and outlines key points to consider when such events occur.
Terrific slide deck from October 19, 2010 VITEC sponsored complimentary Webinar. Create content on social media and from Zena Weist, H&R Block Social Media Director. Check it out!
Creating effective content involves understanding your target audiences, analyzing the competition, and planning your site for both internal and external use. It is important to segment audiences, map their media usage, innovate while using existing services, test usability, and analyze user data to ensure your content reaches the intended audiences. Effective content creation is an iterative process that requires understanding user needs.
Additional Notes for "All in a Twitter" PresentationBryn Robinson
These are the notes that accompanied the slide deck on using social media to share your science. If you have any questions, please get in touch - @brynphd.
Creating Effective Content involves analyzing the market and competition, defining the target user base by segmenting audiences, mapping the media situation and access levels of audiences, planning the site's internal workflows and external interfaces for different platforms, testing usability, and crunching user analytics numbers to understand actual audiences. The key is to focus on journalism and story building over fancy technology, engage users in content creation, and continually test and adapt the site based on data.
Web analytics and social media metrics provide you with powerful ways to track how people interact with your content and what they’re saying about your foundation. They help you understand what works (and what doesn’t!) with your constituents and donors.
This document was created panel after an in-depth panel discussion that covered how different companies, airlines and government departments handled situations of crisis and particularly, their use of social media. This 9-page guide covers the role social media plays in a crisis and outlines key points to consider when such events occur.
Social media can play an important role in communications, especially during times of crisis. It allows for collaboration and information sharing in real-time. During past disasters like earthquakes and floods, social media has helped people find lost loved ones, coordinate relief efforts, and donate money and resources more effectively. As platforms like Twitter and hashtags have matured, social media integration with traditional media allows wider reach. With continued growth of smartphones and internet access, social media will continue to be a valuable tool during times of need.
This document is intended to give CIPR members insight into how Google Analytics can be used as a broad based measurement platform to help better demonstrate the value of PR and comms activity.
The Use of Social Media in Local AuthoritiesMark O'Toole
A presentation on the applications of Social Media (Web 2.0) tools in
Local Authorities.
Knowledge Management, Collaboration, Communications, openness and transparency
Introduction into Social Media and Social Media AnalyticsDr Matt McDougall
An introduction to social media and the measurement platforms of social media analytics. Some interesting examples of social media gone wrong and some other examples of companies doing social media.
This document discusses monitoring and analyzing social media effectiveness. It begins with introductions and an overview of goals for the session, which include setting goals for social impact, measuring impact through metrics like traffic and engagement, and assessing data to improve strategies. The document then provides examples of setting goals for social impact campaigns and questions to consider when setting goals. It also outlines various tools for measuring traffic, engagement, and analyzing social media accounts and performance.
This is the PowerPoint presentation that accompanies Dan Dunlop's social media webinar conducted on October 20, 2009. For more information, visit Dan's blog at http://thehealthcaremarketer.wordpress.com or http://healthcaremarketing.ning.com. For information about Dan's company, Jennings, visit http://www.jenningsco.com.
This document provides an introduction to social media monitoring tools. It discusses the large volume of social media content created daily and the challenges this poses for organizations. As a result, many tools have emerged to help track and analyze social media conversations. However, selecting the right tool can be difficult due to the large number and variety of options available. The document aims to help PR professionals understand the benefits of social media monitoring and provide information about different tools and pricing models to assist in selecting one that meets their needs.
Blogging has grown tremendously, with over 57 million blogs now tracked. It is an important part of Web 2.0, allowing for more participation and user-generated content. Organizations are increasingly using blogs to build their brand, engage customers, and share knowledge internally. While blogging provides benefits, companies must integrate it with other communication channels and address potential cultural barriers to internal blogging within their organizations.
The document discusses the current state of social media monitoring platforms and their limitations. It outlines common issues like unreliable data collection, clumsy filtering, and lack of accurate sentiment analysis. Desired features are identified such as comprehensive data sources, accurate influencer scoring, and demographic segmentation. The document introduces SOCIALtality as an enterprise solution that aims to quantify brand engagement through a methodology that aggregates online and offline data into a performance score.
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...Dr. William J. Ward
1. Influencers have become an important part of public relations strategies as consumers are more connected online and seek inspiration from brands.
2. There are different types of influencers, including popular celebrities, experts in specific fields who have credibility, and influential consumers who can promote or criticize brands.
3. Identifying true influencers requires understanding their exposure to an audience on a topic, participation in discussions, and ability to spread their opinions—not just metrics like followers or retweets. Building relationships with influencers requires a consistent, long-term strategy.
Acquisition of Twitter - The best way out?riahsathe
Twitter has bleeding financials, instability due to leadership and fierce competition. After conducting a macroeconomic analysis, financial forecast and competitive analysis, We present our assessment of the company's future.
Disclaimer - These views entirely represent our own and does not represent the views of our current or former employers in any way. This report is the outcome of an academic study,
Part 2 - Social Media Strategies 201 at Seattle's School of Visual Conceptssocial3i
Part 2 of the workshop on Social Media, delivered by Social3i to the School of Visual Concepts in May 2011. This section, by Xavier Jimenez, included information on social media analytics and measurement programs, and also included a conversation with the Social Media team from RealNetworks' Reality Nation.
Incite social media-facts and figures worth sharing(110525)June Kim
Social media has become ubiquitous, with 91% of marketers using the top four platforms: Twitter, Facebook, LinkedIn, and blogs. While businesses initially struggled to understand social media's benefits, studies show it can increase brand exposure, drive traffic to websites, and help form new partnerships. When used effectively as part of an integrated marketing strategy, these platforms provide measurable returns like increased awareness among targeted customers and new business opportunities.
Synthesio book signing marshall sponder - deliveredMarshall Sponder
Marshall Sponder presented on synthesizing social media analytics using Synthesio. He discussed challenges in implementing analytics, identifying stakeholders and use cases, and selecting the right platforms. Synthesio was presented as a full-service platform that can address consumer research, PR monitoring, and social campaigns use cases. It was shown to provide brand analysis, sentiment analysis, market research and competitive insights through features like influencer identification and international monitoring. A case study of Accor Hotels using Synthesio was discussed, showing how it helped increase customer satisfaction and online reputation through customized dashboards and cross-analysis of social and internal data.
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
This document discusses the benefits of exercise for both physical and mental health. It states that regular exercise can improve cardiovascular health, reduce stress and anxiety, boost mood, sharpen cognitive function, and enhance memory. The document also notes that even moderate exercise for 30 minutes per day can result in these benefits.
This document provides instructions for making recycled paper. It involves collecting used paper, soaking it in water for 15 minutes, mixing it with glue and dye, pouring the paper mixture onto a filter, and letting it dry for 48 hours to produce recycled paper. The finished paper can then be decorated with other recycled paper pieces.
Este documento describe el marketing de experiencias y cómo las marcas pueden generar experiencias positivas para los clientes. Explica que una experiencia se basa en las circunstancias vividas y cómo el marketing emocional gestiona el valor de una oferta a través de la creación de vivencias gratificantes. Analiza ejemplos exitosos como Starbucks, iPad y Facebook y cómo crean experiencias memorables a través de detalles, valor agregado y conexión emocional con los clientes. Recomienda planear experiencias centradas en el cliente, ser obsesivos con los detalles y
The FLAVIA Creation 400 brewer is ideal for larger workplace environments. It uses a 3-step process to source high quality ingredients, seal them for freshness, and serve a fresh cup every time. It has separate brew cycles for coffee and tea to ensure the best extraction method. The brewer perfectly controls temperature, water flow, and pressure to extract optimal flavor, aroma, and body from drinks. It offers a wide variety of coffees, teas, and other drinks and allows customization. It can make 2-pack drinks like lattes and mochas. All coffee and teas are Kosher certified. The brewer is reliable, convenient, and easy to use, with no mess and drinks ready in 30
Completing Your Application for Organic CertificationGardening
This organic system plan provides details for Andy and Suzi Wannabee's 22-acre diversified organic farm in Arkansas. The farm includes vegetable crops, small fruits, greenhouse production, and wild ginseng harvest. A map shows the farm layout including 15 fields, buffer areas, buildings, and adjoining land uses. Field histories dating back to 2003 are also provided to document the transition of fields to organic production.
The document discusses best practices for using social media for business purposes in a compliant manner. It emphasizes taking an "outside in" approach by focusing on how to benefit customers rather than just compliance. Top tips include listening to customers, engaging with them authentically, and constantly monitoring social media to build trust. It also provides guidance on setting social media policies and community guidelines, as well as using tools to archive social media conversations for regulatory purposes.
Social media can play an important role in communications, especially during times of crisis. It allows for collaboration and information sharing in real-time. During past disasters like earthquakes and floods, social media has helped people find lost loved ones, coordinate relief efforts, and donate money and resources more effectively. As platforms like Twitter and hashtags have matured, social media integration with traditional media allows wider reach. With continued growth of smartphones and internet access, social media will continue to be a valuable tool during times of need.
This document is intended to give CIPR members insight into how Google Analytics can be used as a broad based measurement platform to help better demonstrate the value of PR and comms activity.
The Use of Social Media in Local AuthoritiesMark O'Toole
A presentation on the applications of Social Media (Web 2.0) tools in
Local Authorities.
Knowledge Management, Collaboration, Communications, openness and transparency
Introduction into Social Media and Social Media AnalyticsDr Matt McDougall
An introduction to social media and the measurement platforms of social media analytics. Some interesting examples of social media gone wrong and some other examples of companies doing social media.
This document discusses monitoring and analyzing social media effectiveness. It begins with introductions and an overview of goals for the session, which include setting goals for social impact, measuring impact through metrics like traffic and engagement, and assessing data to improve strategies. The document then provides examples of setting goals for social impact campaigns and questions to consider when setting goals. It also outlines various tools for measuring traffic, engagement, and analyzing social media accounts and performance.
This is the PowerPoint presentation that accompanies Dan Dunlop's social media webinar conducted on October 20, 2009. For more information, visit Dan's blog at http://thehealthcaremarketer.wordpress.com or http://healthcaremarketing.ning.com. For information about Dan's company, Jennings, visit http://www.jenningsco.com.
This document provides an introduction to social media monitoring tools. It discusses the large volume of social media content created daily and the challenges this poses for organizations. As a result, many tools have emerged to help track and analyze social media conversations. However, selecting the right tool can be difficult due to the large number and variety of options available. The document aims to help PR professionals understand the benefits of social media monitoring and provide information about different tools and pricing models to assist in selecting one that meets their needs.
Blogging has grown tremendously, with over 57 million blogs now tracked. It is an important part of Web 2.0, allowing for more participation and user-generated content. Organizations are increasingly using blogs to build their brand, engage customers, and share knowledge internally. While blogging provides benefits, companies must integrate it with other communication channels and address potential cultural barriers to internal blogging within their organizations.
The document discusses the current state of social media monitoring platforms and their limitations. It outlines common issues like unreliable data collection, clumsy filtering, and lack of accurate sentiment analysis. Desired features are identified such as comprehensive data sources, accurate influencer scoring, and demographic segmentation. The document introduces SOCIALtality as an enterprise solution that aims to quantify brand engagement through a methodology that aggregates online and offline data into a performance score.
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...Dr. William J. Ward
1. Influencers have become an important part of public relations strategies as consumers are more connected online and seek inspiration from brands.
2. There are different types of influencers, including popular celebrities, experts in specific fields who have credibility, and influential consumers who can promote or criticize brands.
3. Identifying true influencers requires understanding their exposure to an audience on a topic, participation in discussions, and ability to spread their opinions—not just metrics like followers or retweets. Building relationships with influencers requires a consistent, long-term strategy.
Acquisition of Twitter - The best way out?riahsathe
Twitter has bleeding financials, instability due to leadership and fierce competition. After conducting a macroeconomic analysis, financial forecast and competitive analysis, We present our assessment of the company's future.
Disclaimer - These views entirely represent our own and does not represent the views of our current or former employers in any way. This report is the outcome of an academic study,
Part 2 - Social Media Strategies 201 at Seattle's School of Visual Conceptssocial3i
Part 2 of the workshop on Social Media, delivered by Social3i to the School of Visual Concepts in May 2011. This section, by Xavier Jimenez, included information on social media analytics and measurement programs, and also included a conversation with the Social Media team from RealNetworks' Reality Nation.
Incite social media-facts and figures worth sharing(110525)June Kim
Social media has become ubiquitous, with 91% of marketers using the top four platforms: Twitter, Facebook, LinkedIn, and blogs. While businesses initially struggled to understand social media's benefits, studies show it can increase brand exposure, drive traffic to websites, and help form new partnerships. When used effectively as part of an integrated marketing strategy, these platforms provide measurable returns like increased awareness among targeted customers and new business opportunities.
Synthesio book signing marshall sponder - deliveredMarshall Sponder
Marshall Sponder presented on synthesizing social media analytics using Synthesio. He discussed challenges in implementing analytics, identifying stakeholders and use cases, and selecting the right platforms. Synthesio was presented as a full-service platform that can address consumer research, PR monitoring, and social campaigns use cases. It was shown to provide brand analysis, sentiment analysis, market research and competitive insights through features like influencer identification and international monitoring. A case study of Accor Hotels using Synthesio was discussed, showing how it helped increase customer satisfaction and online reputation through customized dashboards and cross-analysis of social and internal data.
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
This document discusses the benefits of exercise for both physical and mental health. It states that regular exercise can improve cardiovascular health, reduce stress and anxiety, boost mood, sharpen cognitive function, and enhance memory. The document also notes that even moderate exercise for 30 minutes per day can result in these benefits.
This document provides instructions for making recycled paper. It involves collecting used paper, soaking it in water for 15 minutes, mixing it with glue and dye, pouring the paper mixture onto a filter, and letting it dry for 48 hours to produce recycled paper. The finished paper can then be decorated with other recycled paper pieces.
Este documento describe el marketing de experiencias y cómo las marcas pueden generar experiencias positivas para los clientes. Explica que una experiencia se basa en las circunstancias vividas y cómo el marketing emocional gestiona el valor de una oferta a través de la creación de vivencias gratificantes. Analiza ejemplos exitosos como Starbucks, iPad y Facebook y cómo crean experiencias memorables a través de detalles, valor agregado y conexión emocional con los clientes. Recomienda planear experiencias centradas en el cliente, ser obsesivos con los detalles y
The FLAVIA Creation 400 brewer is ideal for larger workplace environments. It uses a 3-step process to source high quality ingredients, seal them for freshness, and serve a fresh cup every time. It has separate brew cycles for coffee and tea to ensure the best extraction method. The brewer perfectly controls temperature, water flow, and pressure to extract optimal flavor, aroma, and body from drinks. It offers a wide variety of coffees, teas, and other drinks and allows customization. It can make 2-pack drinks like lattes and mochas. All coffee and teas are Kosher certified. The brewer is reliable, convenient, and easy to use, with no mess and drinks ready in 30
Completing Your Application for Organic CertificationGardening
This organic system plan provides details for Andy and Suzi Wannabee's 22-acre diversified organic farm in Arkansas. The farm includes vegetable crops, small fruits, greenhouse production, and wild ginseng harvest. A map shows the farm layout including 15 fields, buffer areas, buildings, and adjoining land uses. Field histories dating back to 2003 are also provided to document the transition of fields to organic production.
The document discusses best practices for using social media for business purposes in a compliant manner. It emphasizes taking an "outside in" approach by focusing on how to benefit customers rather than just compliance. Top tips include listening to customers, engaging with them authentically, and constantly monitoring social media to build trust. It also provides guidance on setting social media policies and community guidelines, as well as using tools to archive social media conversations for regulatory purposes.
Unlocking Social CRM for your Organisation (Keynote)Joakim Nilsson
This document summarizes a presentation on using social CRM to leverage social media for customer management. It discusses how social media has changed CRM and the customer purchase funnel. It provides 5 strategies for using social media and emphasizes identifying your organization's social media presence, managing listening and engagement, and using the right tools. It also stresses the importance of developing programs with clear goals, objectives, metrics and actions to take based on social media insights.
The role of social media in decision-making accelerated in 2020. According to recent research, social media is the first interaction your clients have with your business.
The insights that analytics tools provide are extremely crucial for modern-day marketing. If done right, analytics tools can help you in analyzing your target audience and tailoring targeted marketing strategies for maximum reach & engagement. Visit Trackmyhashtag and try it's free trial today.Visit : https://www.trackmyhashtag.com/
1) The document provides guidance on using social media effectively for marketing purposes. It discusses the large user bases on popular social media sites like LinkedIn, Twitter, and Facebook.
2) It emphasizes having a content strategy that focuses on engaging customers by addressing their problems and needs. The strategy should determine what content to create, where to share it, and how to measure results.
3) Creating blog posts and videos to answer customer questions can help attract search traffic and establish expertise. Networks like LinkedIn and industry-focused forums may be particularly useful for B2B IT firms to find and engage with customers.
Social media aggregators allow users to view updates from multiple social media platforms in one centralized location. They make it easier for users to keep up with all their social accounts in one place. Aggregators also allow businesses to display a real-time feed of social content, like posts with a specific hashtag, to audiences. When choosing an aggregator, businesses should consider reliability, moderation capabilities, content management options, and analytics features. Aggregators can be displayed on websites, digital screens, and projectors. Free and paid options are available for individuals, small businesses, and large enterprises.
A guide to understanding Social Media Monitoring in everyday language. Highlighting Why it is important; what should be done with the data; and how to find a tool.
Leveraging Social Media: Develop your personal and professional brandJames Richardson
These are slides from an online webinar held for associates of the CUNY School of Professional Studies. The purpose of the online lecture was to assist individuals and organizations struggling with adding a social media campaign to their marketing strategy.
This document provides social media tips for startups. It discusses common questions startups have about social media, including which platforms to use and how to build a fan base. It emphasizes defining business goals and using social media to support those goals. Tips include thinking of social media as part of an overall strategy, choosing platforms and content based on goals, and regularly evaluating social media strategy. It also addresses engaging audiences, testing social ads, and tips for founder management of social accounts or hiring a manager. The document notes differences in Chinese social media and how brands adapt strategies there.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
As companies' social media footprints have expanded, publishing content to global social media accounts has grown from a relatively simple process to a bona fide discipline that requires detailed planning to succeed.
What does it mean to find the "sweet spot"? This paper explores this, plus:
- The pros and cons of pre-scheduling content and using automation tools
- How modern technology can boost the impact of that content
- An example of how one company balances scheduled content and real-time interaction
- Tips for mastering the art of sophisticated social media publishing
1) Social media refers to online platforms that allow for participation, openness, conversation, and community. It encourages contributions, feedback, and two-way conversations.
2) Popular social media sites like Facebook and Twitter have experienced rapid growth, with millions of users.
3) The key benefits of social media include reaching a wide audience, discovering information through customer research, and leveraging low-cost and viral distribution of content.
This document discusses how to monitor brands in online communities through listening, measuring, and engaging. It recommends using analytics to track key metrics like sentiment, topics of discussion, influencers, and user engagement. This allows businesses to better understand customer needs and improve products and services based on social media feedback. The Telligent platform provides tools for social media monitoring, analytics, and community engagement to help companies optimize their brand presence and generate ROI.
The document discusses various social media marketing tools, including Cyfe for business analytics dashboards, Curalate for visual content and image recognition, Social Rank for identifying influential followers, Babbly for viral content sharing, Quuu for automated content curation, BuzzSumo for industry research, NOD3x for social network analysis and building relationships, Edgar for tracking past content, and Onalytica for finding relevant influencers to share content with.
If you have been working in social media for some time, you are already familiar with a Social Business Command Center (sometimes referred to as a Social Media Listening Center). Both Dell and Gatorade were early adopters of command centers and many companies are now starting to follow suit.
Social media automation is the riskiest trend that marketers are pressured to use. One can't deny that social media advertising is very overwhelming. To know more about click on the link.
https://ttdigitals.com/blogdetail?social-media-automation-a-boon
Twitter is a powerful social media platform for businesses to engage customers, get feedback, and share information. The document provides tips for businesses to use Twitter effectively, including registering a professional Twitter account, following relevant accounts, using tools like TweetDeck to manage tweets, engaging with customers by asking questions and sharing content, and measuring success through increased engagement and feedback. Setting up a Twitter business presence requires understanding best practices like regular interaction, contributing to discussions, showing appreciation, and sharing company updates and successes.
The document outlines a 10-part measurement framework for evaluating social media marketing programs. It measures: 1) the audience, 2) opt-ins and subscribers, 3) passive content indicators, 4) active content indicators, 5) content to prospect alignment, 6) content to sales alignment, 7) media to conversion rates, 8) trending interests, 9) improved content effectiveness, and 10) sentiment. The framework helps marketers understand engagement, determine what content generates relationships and trust, and optimize programs to better meet audience and prospect needs.
News media monitoring tools are a crucial component in maintaining and managing your brand image because they tell you what the general public thinks about you. They also tell you the kind of perception news and media publications are putting out there about your organization. Thus the best way to keep a tab on your brand reputation is by using a machine learning platform which has news monitoring tool features powered by sentiment analysis capabilities. This allows you to effectively monitor news sites and feeds, social media platforms, and other sources.
The document provides an overview of tools for social media marketing and web analytics. It discusses Buffer, HootSuite, Canva, Trello and Hotjar as tools for social media marketing and communication. It also discusses Google Analytics, audience analytics, acquisition analytics, behaviour analytics and conversion analytics as tools for web analytics. The purpose of web analytics is to understand and improve the online user experience and optimize digital marketing campaigns. Data is collected using these various analytics tools and analyzed to gain insights.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
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UiPath integration with generative AI
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3. #vitec
Is it really a choice?
• Even if you have "decided" not to
actively participate in social media, it’s
really not a choice.
• Monitoring helps with branding and
marketing but…
• Monitoring is only one piece of the
puzzle - how do you know if what you’re
doing is effective?
4. #vitec
What can social media really do
for us?
So, what ARE the benefits that social media provides for
businesses?
Marketing Benefits – Social media allows a business to track and increase word of
mouth.
Research Benefits – Social media is one of the most powerful research tools
available to business owners.
Support Benefits – Social media is also a great tool to use for customer service.
Many businesses struggle with defining the actual benefits that social media
can provide for them. It is the primary reason companies “opt” out of
participating in social media…
8. #vitec
“I recognize the importance of social media
data but don’t know what do to now…”
“I need to provide proof that our social
media marketing is working…”
Believe it or not, many companies are still
catching up with simple brand tracking
through social media.
9. #vitec
Let’s start with some definitions
There are few terms you’ll want to
familiarize yourself with before we talk
about the various monitoring tools, so
let’s take a moment to cover them
before we jump into the details…
10. #vitec
Social Media
Let’s try to break it down in terms that may prove most
effective…
If Media is an instrument of communication (think
newspaper or a radio or television)
Then…
Social media is a social instrument of communication – a two way
street.
As defined by Wictoniary is: Interactive forms of media that allow
users to interact with and publish to each other, generally by means
of the Internet.
Oh yeah, that’s crystal clear now…thanks?!??
11. #vitec
Influence
If you find there are customers who have a
strong opinion of your brand, it’s
important to understand the influence of
those customers.
• How many followers do they have?
• Do they get re-tweets?
• How many external links point to their blog?
• How many comments do their blog posts
attract?
What lists are they one?
13. #vitec
Volume
• This is simply the amount of "buzz"
that exists.
Many monitoring tools give the ability
to chart volume for specific keywords
over time.
15. #vitec
Social Media Monitoring
Social Medial pro’s and teams use a series of tools called
listening Platforms to keep up with the disruptive
nature of social media data. In short, they’re
listening.
Listening platforms are a technology that mines online
and offline sources to produce insight that drives
marketing strategy.
Listening platforms each follows a
three-step process:
1. Data collection;
2. Data processing; and
3. Insight delivery
Social Media Monitoring = LISTENING
16. #vitec
Social Networking (Mediate)
Wictionary defines Social Networking as:
1. The interaction between a group of people who share a
common interest.
2. Using social contacts to network.
3. (Internet, business) The use of Internet communities to
network and communicate using shared interests, related
skills, or geographical location between consumers and
businesses.
Though the term “social networking” is relatively
new, the concept is as old as humanity itself…
17. #vitec
Social Media Measurement
Measurement is more concerned with
metrics over a specified time period.
Measurement answers questions like:
• How did my keywords perform over time?
• How does that compare to my competitors?
• What are some trends I can glean to make my
product more usable by these people who are
giving me feedback?”
18. #vitec
Workflow
• The process of assigning, tracking and
responding to social media, typically in
a team environment.
An effective social media workflow can prevent
double responses and missed opportunities.
19. #vitec
Revolving Hub & Spoke – H&R Block
Social Media
Team
Legal HR
Product
Field
Com
IT
Marketing
R&D
CS
20. #vitec
So you’ve got the team…Now what about
the tools?
Ideally, your system of choice should:
• Go out and look for articles where a defined specific
combination of keywords occurs.
• Tabulate occurrences & present them to you in relevant data
reports.
• Be able slice and dice the data by source, date, & other
dimensions
• Drill down to the social media “atom” level — the individual
message — if you need to.
…and why is that important??
Constant benchmarking is the only surefire way to know if
things are working.
21. #vitec
Some tools that will save you
time & help you quickly find the
solution that’s right for your
specific business needs!
Let’s take a look under the
hood…
22. #vitec
Google Alerts
• An oldie but a goodie! Google Alerts allows you to set up keyword
searches for the name of your company or competitors, for
example, and receive updates in your email inbox or through an
RSS feed.
• When combined with iGoogle, you can create a pretty nice
consolidated page that contains the latest findings for your
selected keywords. When it comes to monitoring social media,
this is the least you should be doing; it’s free and an absolute snap
to set up.
23. #vitec
Twitter Advanced Search
• By using the advanced features in Twitter’s search tool, you can
use simple Boolean logic (true or false conditions) to perform
some pretty powerful searches.
• Once you set up your search, you can save the query as an RSS
feed so you can keep up to date on the latest news.
24. #vitec
IceRocket
• Used by many, Icerocket helps you keep watch over Twitter,
blogs, web, news, images and more. Features include a topic
cloud and basic listing of mentions. This social media monitoring
tool also offers the ability to bookmark your search results for
later reference.
• Although helpful, some users might find the interface and the
style of the search results pages a little archaic compared to the
other options.
25. #vitec
Addict-o-matic
• This tool is a consolidated page with search matches across
blogs, Twitter, Digg, Flickr and more. Featuring an appealing
interface and one-page dashboard, Addict-o-matic is one of the
best FREE tools available for summarizing all your "buzz" in one
place.
26. #vitec
BoardTracker
• Boardtracker focuses on grabbing "buzz" from message boards
and forums. Features include a topic cloud and influencer list.
There are ads mixed in with your search results which may turn
off some users. A premium version is offered. If your target
customers are more active on message boards than other
channels, this could be the right tool for you.
27. #vitec
Twazzup
• Of the Twitter-focused monitoring tools we’ve come across,
Twazzup does a great job of getting everything on one page.
Sentiment, top links, and influencers are available.
• The ranking of influencers, however, seems a little mysterious. A
quick check of Klout scores on profiles for a few key topics didn’t
reflect a high level of influence, so Twazzup must be using a
different calculation.
28. #vitec
Social Mention
• This social media monitoring tool features an interesting
combination of easy-to-read metrics including reach, sentiment,
passion, and strength (volume/day). Social Mention tracks blogs,
blog comments, Twitter, mainstream news, images, video, and
audio. Searches can be saved as an RSS feed so you can easily
stay up-to-date.
29. #vitec
HootSuite
• HootSuite is a popular tool that can be used to manage multiple
accounts across Twitter, Facebook, MySpace, WordPress, Foursquare
and LinkedIn. Although HootSuite could be categorized as an account
management tool rather than a monitoring tool, I believe it deserves
mention here because of its large user base and powerful functionality.
• You can push updates to one or more profiles, track click-through,
deploy timed updates, monitor your social media buzz across multiple
web services, and assign tasks among team members based on roles. If
you use HootSuite, you’ll want to use an additional tool to supplement
monitoring of forums and blogs. HootSuite apps for both iPhone and
Android are available.
30. #vitec
Scoutlabs
• Scoutlabs has a great clean interface and overall excellent features for
volume trending, sentiment-tracking, learning about key quotes (based
on sentiment), and managing workflow for response management.
Unlimited results helps protect you from increased monthly cost due to
unexpected spikes in volume.
• It’s a great option for agencies and freelancers because you can give
clients access to a dashboard with your logo on it, branding the service
as your own. Note that it can be a challenge to output some graphs and
reports which may be an issue if you want to produce reports for your
clients.
31. #vitec
Buzzient & Radian6
• Buzzient along with Radian6 and others are real powerhouses, the “next
generation of data analysis tools” that gives you the ability to slice-and-dice your
data to your hearts desire. These types of tools give you a complete platform to
manage monitor (listen), measure and mediate or engage with your customers
across the entire social web. Integrated workflow, alerts, sentiment, monitoring
across blogs, forums, news, Twitter, and more is what these social media
monitoring tools have to offer.
• The amount of monthly volume can influence pricing which is a little scary for
companies that may experience wild swings in monthly volume. This is not the
type of solution you should set up and hand over to your clients; it provides you
with a wealth of information so you can become the go-to expert for them. If you
invest the time to learn this tool, you can discover insights that will make you a
hero to your clients.
32. #vitec
So how do I begin or continue fine
tuning my social media process?
33. #vitec
It’s a huge challenge to keep on top of all
the activity in the social web.
• Managing and monitoring, is clearly not
enough.
• The sheer volume of data requires a solid
enterprise-class process and platform.
SM4
Mediate
Monitor
ManageMeasure
39. #vitec
We Monitor & Mediate– 1:1
• Get It Right
Q&A
Community
• iPhone App
• Twitter
• Facebook
• Blogger
Outreach
40. #vitec
We Monitor & Mediate
–1:Many
• Get It Right
Community
Blog
• Facebook
• YouTube
–3:1
• Content
41. #vitec
We Mediate & Measure
– 5,200 responses (Facebook and Twitter)
– 10,700 CS-inquiries resolved (Facebook, Twitter,
Community)
– 114,000 questions answered on Get It Right
Community
42. #vitec
Continue, Expand & Measure
– Proactive Offense: Be there before they ask
• Client attrition prevention
– First alert system and improve client service through early
intervention – mirror CSO KPIs (client retention channel)
– Extend Facebook/Twitter CS-response to include other relevant
sites – blogs, forums, discussion groups, etc.
• Low-cost, year-round dialogue - Be THE trusted tax
resource
– Media
– Industry influencers
– Enthusiasts
– Segment relevant consumers
• Client Acquisition
– KPIs tied to HRBlock.com
– Reactive Offense: Amplify Positive Conversation Halo Effect
• Highlight Client Testimonials, Industry Kudos, Positive Press (Blog feature, RTs,
Facebook thank you’s, etc.)
43. #vitec
Continue, Expand & Measure
– Proactive Defense: Heavy Lifting through Brand Advocates
& First Alert System
• Educate and train associates who are social media enthusiasts
(1000 TPs, FB fans, etc) to be brand champions online, notify team
of issues to resolve, help course correct
• Tap advocates during season to help shift sentiment/provide
“People Like Me” defense/course correct conversation/chatter
• Continue using social media listening tool to monitor conversation
pulse, aid content strategy
– Reactive Defense: Respond Decision Tree - Decide
if, who, when, what
• Customer Service
• Corp Com
• Field
• Legal
• HR
• Marketing
45. #vitec
•Understanding the significance of social media data and acting
upon it are two different things.
•Most companies remain confused by social media data and often
try applying their old practices to new channels. They must still figure
out the new metrics and establish measurement practices around social
data.
•Seventy-eight percent of CI (Customer Information) professionals
deal with social media data by adding listening into their strategies.
But most still don’t integrate listening into other aspects of their marketing
strategies.
•Developing a strategy to make listening a core part of the bigger
picture is a must.
Marketers Know The Importance Of Social Data
But Not What To Do
46. #vitec
• Management buy-in is the key to successful social customer-
engagement programs. (Manage)
• Integrating social channels with traditional service processes is
paramount. (Manage & Measure)
• Identify the social channels that your customers engage in
(Manage).
• Engage with social customers in multiple channels if necessary
(Monitor).
• Customer support staff should take time to engage with customers
on social channels (Monitor & Mediate).
• More interactions generate a higher positive impact with social
customers (Measure).
• Companies with a longer history of engaging customers on social
channels from a service perspective experience a more positive
impact on their service goals (Measure).
• Facebook and Twitter ranked similarly for effective engagement
overall. (Monitor)
Key Suggestions and Points to Start Improving
your Company’s Social Channels
47. #vitec
• Management buy-in is the key to successful social customer-
engagement programs. (Manage)
• Integrating social channels with traditional service processes is
paramount. (Manage & Measure)
• Identify the social channels that your customers engage in
(Manage).
• Engage with social customers in multiple channels if necessary
(Monitor).
• Customer support staff should take time to engage with customers
on social channels (Monitor & Mediate).
• More interactions generate a higher positive impact with social
customers (Measure).
• Companies with a longer history of engaging customers on social
channels from a service perspective experience a more positive
impact on their service goals (Measure).
• Facebook and Twitter ranked similarly for effective engagement
overall. (Monitor)
Key Suggestions and Points to Start Improving
your Company’s Social Channels
48. #vitec
“As organizations adopt social tools and strategies
to engage customers from a service perspective,
they expect this to have a positive impact on overall
customer service goals and objectives.”
Survey conducted by:
The Social Customer & The Society of Consumer Affairs Professionals, June 2010
Of the 118 respondents, 61 percent (72) said
efforts so far have had a positive impact, 36
percent (42) reported no noticeable impact, and
only 3 percent (4) reported a negative impact.
Survey conducted by:
The Social Customer & The Society of Consumer Affairs Professionals, June 2010
49. #vitec
The social networking community is:
• A place people can return to
• Where you can publish a lot of diverse content
• Where you can offer unique value
• A place you can differentiate yourself, your
company and its offerings and programs
Corporate social networks strengthen the ongoing
client relationship and allow for delivery of
extraordinary value…
A Conversation with Mark Yolton, Senior Vice President The SAP Community Network
50. #vitec
Questions?
@vitecinc
@zenaweist
Copy of this presentation?
www.vitecinc.com – V-Club
SM4
Mediate
Monitor
Manage
Measure
…and that’s how the Social Media Square shapes up!
Sustain your own Social Media Square through proper nurturing, measuring and
adjusting!