This document discusses service excellence at Alexandra Hospital from 2000 to 2010. It outlines the hospital's history and poor reputation in the 1990s. After restructuring in 2000, the new leadership implemented initiatives like benchmarking best practices, emphasizing patient-centered care, quality improvement programs, and talent development to transform the hospital culture and improve service quality. Their goal was to provide a level of care and service good enough for their own families. Through continuous improvements, Alexandra Hospital became a high-performing institution focused on patient experience, clinical outcomes, and staff excellence.