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THE BLUE AND GOLD   Info Session 2010


Thursday, 2 September 2010
What We Are Not

      • Propaganda arm of SMUSA


      • Professor-run


      • An SMU tabloid


      • Boring crap (well...)




Thursday, 2 September 2010
What We Are

      • Purely student-run


      • Under SMUSA’s wing, though
        not held by the neck


      • Publish 4 times a year


      • An avenue for student activism




Thursday, 2 September 2010
A Singapore Management University Students’ Association Publication




                                                 The Blue and Gold
                                     Issue 5 MICA (P) 200/03/2009                        Because You Need to Know.                        March 2009   THE BLUE AND GOLD                                        !"#$%&'#$()*$+,&*
                                                                                                                                                           Almost 10
                                                                                                                                                              and still growing
                                                                                                                                                                           President Howard Hunter




                                     The GSR debate
                                     Good cause for protest?                                                                                                ALSO: The SMU Dragonz win big



                                     Or just policy-making gone wrong?
                                     Interview with the
                                     new SMUSA Exco
                                     Credits
                                       Credits
                                     SMU Students’ Association’s take on
                                     the big and small issues
                                                                                                                                                                                                                                                 '()*()!"+#*,-
                                     New Section: CCA Pages!
                                     Breeming with content
                                     generated by SMU RUN
                                                                                                                                                                                                                                       !"#$%&#$"
                                                                                                                                                                                                                                          !"#$%&
                                     TEAM, SMU AQUATHON
                                  !"#$%#$$&'%()%!"'%*+&'%,-.%/(+.%
                                     PAW, SMUKI, and SMU ISE
                                                                                                                                                                                                                          .!-/0#1"#*,-#23#,1()0#14#5167(801)9#5166("!*9#!":18:-6-"*#7)1;-5*0

                                    !"#$%#$$&'%()%!"'%*+&'%,-.%/(+.%
                                  #$%01(&.+2%$0(-$(1'.%324                                                                                                                                           !"#$%&'()*+&,,---.                                                                        ./010/1---23/1-"4




                                    #$%01(&.+2%$0(-$(1'.%324


                            51'.#6$4
                                                                                          It has been a whirlwind journey. And what’s more, a urry of arts events in SMU over the last month as we
                            7,-,8#-8%9#1':6(1
                              51'.#6$4                                                    slogged to bring this issue from screen to print.more, a urry of arts events in SMU over the last month as we
                                                                                               It has been a whirlwind journey. And what’s
                            Michael Ng Wai Ting
                              7,-,8#-8%9#1':6(1                                                slogged to bring this issue from screen to print.
                            ;.#6(1<#-<5"#')
                              Michael Ng Wai Ting                                         In fact, I’ve had my own share of arty-farty stu too. Having spent the last few weeks of the past year ying
                              ;.#6(1<#-<5"#')
                            !"#$%&'()*+(,-%.(/0                                           myIn fact, I’ve had my own literal of arty-farty stu was an artwork onthe last fewof expression” which was
                                                                                                 friends’ kites. Not in a share sense though. It too. Having spent “freedom weeks of the past year ying
                            5(==&-#:,6#(-$%
                              !"#$%&'()*+(,-%.(/0                                         exhibited at the visual art in a literal sense though. Itwith an artwork on “freedom of expression” which was
                                                                                               my friends’ kites. Not exhibition in conjunction was the sixth SMU Arts Festival.
                            >':1'6,12?>7@>A
                              5(==&-#:,6#(-$%                                                  exhibited at the visual art exhibition in conjunction with the sixth SMU Arts Festival.
                              >':1'6,12?>7@>A
                            1%2'*.3(40.5                                                  I also fell in love with the inaugural SMU <3 Film Festival. I swear I saw a nice “heart” embedded in the
                            ;.#6(1$4
                              1%2'*.3(40.5                                                title.also fell in love with the inaugural SMU <3 Film Festival. I swear I saw a nice “heart” embedded in the
                                                                                               I Wished the romance could have lasted a little longer.
                            >:"((+%;B'-6$
                              ;.#6(1$4                                                         title. Wished the romance could have lasted a little longer.
                                                                                          Catching Honk!           e Musical made me wonder realise why the story was synonymous with SMU.           erein
                              >:"((+%;B'-6$
                            6#%$%7#(8%.5%.%7#%.                                           liesCatching Honk! wasMusical made wrap up the realise why the story was synonymous with SMU.
                                                                                                 the di erence. It e a nice way to me wonder festivities with a classic story.



                                                                                                                                                                                                                             Issue 10
                                                                                                                                                                                                        erein
                            C#'D0(#-6
                              6#%$%7#(8%.5%.%7#%.                                              lies the di erence. It was a nice way to wrap up the festivities with a classic story.
                              C#'D0(#-6
                            ,-$0.(8%97*5&                                                 And then I hopped over next door from the Victoria          eatre to the Victoria Concert Hall for a treat most
                            E#8"'1%F',1-#-8
                              ,-$0.(8%97*5&                                               pleasingthen I hopped over next doorIfrom the Victoria similarities, this concert presented by for a treat most
                                                                                               And to the ears. Fit for a queen, if could draw some       eatre to the Victoria Concert Hall Symphonia.
                            Truong     i Ngoc Anh
                              E#8"'1%F',1-#-8                                             But just as all the arty stu for a queen, on, could draw some similarities, this concert presented had stepped
                                                                                               pleasing to the ears. Fit was going if I serious things take place too. A new SMUSA Exco by Symphonia.
                            G(1+.$:(0'
                              Truong        i Ngoc Anh                                    up But just as all the arty stu was An exclusive interview with the new teamnew SMUSA Exco had stepped
                                                                                                to serve the SMU community. going on, serious things take place too. A on topics close to our hearts
                              G(1+.$:(0'
                            !97#0$(:0*(,#-(;&%.                                           awaitsto serve thethe pages.
                                                                                               up as you ip SMU community. An exclusive interview with the new team on topics close to our hearts
                            4%2&9%(<%-$(=#%2&>%2
                              !97#0$(:0*(,#-(;&%.                                              awaits as you ip the pages.
                                                                                          Simple things like the issue of GSRs gets thrown into the spotlight - a lack of student consultation perhaps?
                            9#8#6,+
                              4%2&9%(<%-$(=#%2&>%2
                                                                                               Simple things like the issue of GSRs gets thrown into the spotlight - a lack of student consultation perhaps?
                              9#8#6,+
                            ?$%.%@(6%AB2&>%2                                              On the world stage, a new US President sworn in, a Gaza strip con ict and a recession as deep as the Great
                            !1,B'+%
                              ?$%.%@(6%AB2&>%2                                            Depression.
                                                                                               On the world stage, a new US President sworn in, a Gaza strip con ict and a recession as deep as the Great
                            Truong
                              !1,B'+% Ngoc Anh
                                       i                                                       Depression.
                            5,=0&$%A16$
                              Truong        i Ngoc Anh                                    Tough and exciting times hit us. How do we deal with such challenges?
                              5,=0&$%A16$
                            ?%.5(C-&(D&.5                                                      Tough and exciting times hit us. How do we deal with such challenges?
                            /1,0"#:%9'$#8-Let’s look•at thegreen10 years rst • 2009: The year the world changed? •
                                                                                          Ephraim Loy
                              ?%.5(C-&(D&.5 SMU degree How next can SMU get? • Brand building in a global market
                                     ALSO: The 4.5 year
                                      Norway in a nutshell •
                              /1,0"#:%9'$#8-
                            E%&7#(C-(/&.5+&                                               Editor-in-Chief
                                                                                               Ephraim Loy
                            H++&$61,6(1
                              E%&7#(C-(/&.5+&                                                  Editor-in-Chief
                              H++&$61,6(1
                            <%.&B%(F%2&B
                            I,16%()4
                              <%.&B%(F%2&B
                              I,16%()4




                           I1#-6'1
Thursday, 2 September   2010 I1#-6'1 Co Pte Ltd
                           KHL Printing
                             KHL Printing Co Pte Ltd
Our Team (current)

                                     Managing Director
                                        Owen Tan

                  Media Director       Editor-in-Chief     Admin/HR Director
                    vacant                 vacant            Hu Nian Bo

                  Photographer       Managing Editors      Marketing Director
                    vacant           Senthil Sukumar        Deborah Lim
                                    Shobana Nadaraja
                 Layout Director
                    vacant               Senior Editor
                                    Talisa Kaur Dhaliwal
                     IT Director
                       vacant            Editors
                                      Ankita Prasad
                      Illustrator   Nadim Ali Kapadia
                        vacant         Sheena Lee
                                      Aashna Nasta
                                       Tobias Yeo

Thursday, 2 September 2010
Announcements

      • The “new” Exco took over
        officially March 2010


      • Departures of two major
        honchos:


            • Michael Ng


            • Ephraim Loy


      • Next issue - September 2010 -
        comes out end of this week or
        next



Thursday, 2 September 2010
Our Mission, Vision, Whatever




Thursday, 2 September 2010
Our Mission, Vision, Whatever

      • Mission: To inform.




Thursday, 2 September 2010
Our Mission, Vision, Whatever

      • Mission: To inform.


      • Vision: The Blue and Gold serves to inspire and equip students to step up in
        their relentless pursuit of ideals.




Thursday, 2 September 2010
Our Mission, Vision, Whatever

      • Mission: To inform.


      • Vision: The Blue and Gold serves to inspire and equip students to step up in
        their relentless pursuit of ideals.


      • Yawn.




Thursday, 2 September 2010
Our Mission, Vision, Whatever

      • Mission: To inform.


      • Vision: The Blue and Gold serves to inspire and equip students to step up in
        their relentless pursuit of ideals.


      • Yawn.


      • But at the end of the day, nothing is more important than providing good
        value to people. - Thanks Raymond and Choo Kiat (Glassroom)!




Thursday, 2 September 2010
Only one principle:

      Great thinking, writing, reporting.




Thursday, 2 September 2010
Word Limit




                             600-800

Thursday, 2 September 2010
Editors vs journalists vs contributors




Thursday, 2 September 2010
Editors vs journalists vs contributors

      • Contributors - no-frills writing and reporting

            • Requirements: communicate/write well

            • No minimum contribution required




Thursday, 2 September 2010
Editors vs journalists vs contributors

      • Contributors - no-frills writing and reporting

            • Requirements: communicate/write well

            • No minimum contribution required

      • Journalists - regular writers.

            • Requirements: attend and report on events + as above

            • Minimum contribution: one article per issue

            • Expected to regularly attend weekly meetings




Thursday, 2 September 2010
Editors vs journalists vs contributors

      • Contributors - no-frills writing and reporting

            • Requirements: communicate/write well

            • No minimum contribution required

      • Journalists - regular writers.

            • Requirements: attend and report on events + as above

            • Minimum contribution: one article per issue

            • Expected to regularly attend weekly meetings

      • Editors - oversees writers and edits articles

            • Requirements: have written at least five solid articles + passion for writing + as above

            • Minimum contribution: one article per issue + editorial duties + additional duties

            • Expected to regularly attend weekly meetings


Thursday, 2 September 2010
What’s in it for me being a journalist...?

      • Exclusive access to special events


            • Toys & Games Convention


            • World Cities Summit


            • APEC Summit


            • HPAIR


            • Musicals - Honk!


            • Other school events


Thursday, 2 September 2010
Editorial workflow




Thursday, 2 September 2010
Workflow structure




                                       Managing
                                         Editor    Editor-in-
               Journalists   Editors
                                       assigns/    chief sets
                 ad hoc       edit
                                        collates   the topic
                                        articles




                  Publish
                  articles                          Designer
                  online                           sets layout



Thursday, 2 September 2010
Sections in Magazine

      • Viewpoint


      • School News (now incl.
        Campus Arts)


      • Worldscope


      • Perspectives (formerly Higher
        Learning)


      • Travel


      • Digital and Misc.



Thursday, 2 September 2010
Marketing efforts




Thursday, 2 September 2010
theblueandgold.smusa.sg   Spanking new


Thursday, 2 September 2010
Facebook efforts   The Group


Thursday, 2 September 2010
Facebook efforts   The Page


Thursday, 2 September 2010
@theblueandgold   Twitter


Thursday, 2 September 2010
Photographers   You’re wanted...


Thursday, 2 September 2010
Designers   You’re wanted too.


Thursday, 2 September 2010
IT Experts   We haven’t forgotten you.


Thursday, 2 September 2010
Illustrators   Got art? We like.


Thursday, 2 September 2010

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Welcome
WelcomeWelcome
Welcome
 

Info session 2010 com

  • 1. THE BLUE AND GOLD Info Session 2010 Thursday, 2 September 2010
  • 2. What We Are Not • Propaganda arm of SMUSA • Professor-run • An SMU tabloid • Boring crap (well...) Thursday, 2 September 2010
  • 3. What We Are • Purely student-run • Under SMUSA’s wing, though not held by the neck • Publish 4 times a year • An avenue for student activism Thursday, 2 September 2010
  • 4. A Singapore Management University Students’ Association Publication The Blue and Gold Issue 5 MICA (P) 200/03/2009 Because You Need to Know. March 2009 THE BLUE AND GOLD !"#$%&'#$()*$+,&* Almost 10 and still growing President Howard Hunter The GSR debate Good cause for protest? ALSO: The SMU Dragonz win big Or just policy-making gone wrong? Interview with the new SMUSA Exco Credits Credits SMU Students’ Association’s take on the big and small issues '()*()!"+#*,- New Section: CCA Pages! Breeming with content generated by SMU RUN !"#$%&#$" !"#$%& TEAM, SMU AQUATHON !"#$%#$$&'%()%!"'%*+&'%,-.%/(+.% PAW, SMUKI, and SMU ISE .!-/0#1"#*,-#23#,1()0#14#5167(801)9#5166("!*9#!":18:-6-"*#7)1;-5*0 !"#$%#$$&'%()%!"'%*+&'%,-.%/(+.% #$%01(&.+2%$0(-$(1'.%324 !"#$%&'()*+&,,---. ./010/1---23/1-"4 #$%01(&.+2%$0(-$(1'.%324 51'.#6$4 It has been a whirlwind journey. And what’s more, a urry of arts events in SMU over the last month as we 7,-,8#-8%9#1':6(1 51'.#6$4 slogged to bring this issue from screen to print.more, a urry of arts events in SMU over the last month as we It has been a whirlwind journey. And what’s Michael Ng Wai Ting 7,-,8#-8%9#1':6(1 slogged to bring this issue from screen to print. ;.#6(1<#-<5"#') Michael Ng Wai Ting In fact, I’ve had my own share of arty-farty stu too. Having spent the last few weeks of the past year ying ;.#6(1<#-<5"#') !"#$%&'()*+(,-%.(/0 myIn fact, I’ve had my own literal of arty-farty stu was an artwork onthe last fewof expression” which was friends’ kites. Not in a share sense though. It too. Having spent “freedom weeks of the past year ying 5(==&-#:,6#(-$% !"#$%&'()*+(,-%.(/0 exhibited at the visual art in a literal sense though. Itwith an artwork on “freedom of expression” which was my friends’ kites. Not exhibition in conjunction was the sixth SMU Arts Festival. >':1'6,12?>7@>A 5(==&-#:,6#(-$% exhibited at the visual art exhibition in conjunction with the sixth SMU Arts Festival. >':1'6,12?>7@>A 1%2'*.3(40.5 I also fell in love with the inaugural SMU <3 Film Festival. I swear I saw a nice “heart” embedded in the ;.#6(1$4 1%2'*.3(40.5 title.also fell in love with the inaugural SMU <3 Film Festival. I swear I saw a nice “heart” embedded in the I Wished the romance could have lasted a little longer. >:"((+%;B'-6$ ;.#6(1$4 title. Wished the romance could have lasted a little longer. Catching Honk! e Musical made me wonder realise why the story was synonymous with SMU. erein >:"((+%;B'-6$ 6#%$%7#(8%.5%.%7#%. liesCatching Honk! wasMusical made wrap up the realise why the story was synonymous with SMU. the di erence. It e a nice way to me wonder festivities with a classic story. Issue 10 erein C#'D0(#-6 6#%$%7#(8%.5%.%7#%. lies the di erence. It was a nice way to wrap up the festivities with a classic story. C#'D0(#-6 ,-$0.(8%97*5& And then I hopped over next door from the Victoria eatre to the Victoria Concert Hall for a treat most E#8"'1%F',1-#-8 ,-$0.(8%97*5& pleasingthen I hopped over next doorIfrom the Victoria similarities, this concert presented by for a treat most And to the ears. Fit for a queen, if could draw some eatre to the Victoria Concert Hall Symphonia. Truong i Ngoc Anh E#8"'1%F',1-#-8 But just as all the arty stu for a queen, on, could draw some similarities, this concert presented had stepped pleasing to the ears. Fit was going if I serious things take place too. A new SMUSA Exco by Symphonia. G(1+.$:(0' Truong i Ngoc Anh up But just as all the arty stu was An exclusive interview with the new teamnew SMUSA Exco had stepped to serve the SMU community. going on, serious things take place too. A on topics close to our hearts G(1+.$:(0' !97#0$(:0*(,#-(;&%. awaitsto serve thethe pages. up as you ip SMU community. An exclusive interview with the new team on topics close to our hearts 4%2&9%(<%-$(=#%2&>%2 !97#0$(:0*(,#-(;&%. awaits as you ip the pages. Simple things like the issue of GSRs gets thrown into the spotlight - a lack of student consultation perhaps? 9#8#6,+ 4%2&9%(<%-$(=#%2&>%2 Simple things like the issue of GSRs gets thrown into the spotlight - a lack of student consultation perhaps? 9#8#6,+ ?$%.%@(6%AB2&>%2 On the world stage, a new US President sworn in, a Gaza strip con ict and a recession as deep as the Great !1,B'+% ?$%.%@(6%AB2&>%2 Depression. On the world stage, a new US President sworn in, a Gaza strip con ict and a recession as deep as the Great Truong !1,B'+% Ngoc Anh i Depression. 5,=0&$%A16$ Truong i Ngoc Anh Tough and exciting times hit us. How do we deal with such challenges? 5,=0&$%A16$ ?%.5(C-&(D&.5 Tough and exciting times hit us. How do we deal with such challenges? /1,0"#:%9'$#8-Let’s look•at thegreen10 years rst • 2009: The year the world changed? • Ephraim Loy ?%.5(C-&(D&.5 SMU degree How next can SMU get? • Brand building in a global market ALSO: The 4.5 year Norway in a nutshell • /1,0"#:%9'$#8- E%&7#(C-(/&.5+& Editor-in-Chief Ephraim Loy H++&$61,6(1 E%&7#(C-(/&.5+& Editor-in-Chief H++&$61,6(1 <%.&B%(F%2&B I,16%()4 <%.&B%(F%2&B I,16%()4 I1#-6'1 Thursday, 2 September 2010 I1#-6'1 Co Pte Ltd KHL Printing KHL Printing Co Pte Ltd
  • 5. Our Team (current) Managing Director Owen Tan Media Director Editor-in-Chief Admin/HR Director vacant vacant Hu Nian Bo Photographer Managing Editors Marketing Director vacant Senthil Sukumar Deborah Lim Shobana Nadaraja Layout Director vacant Senior Editor Talisa Kaur Dhaliwal IT Director vacant Editors Ankita Prasad Illustrator Nadim Ali Kapadia vacant Sheena Lee Aashna Nasta Tobias Yeo Thursday, 2 September 2010
  • 6. Announcements • The “new” Exco took over officially March 2010 • Departures of two major honchos: • Michael Ng • Ephraim Loy • Next issue - September 2010 - comes out end of this week or next Thursday, 2 September 2010
  • 7. Our Mission, Vision, Whatever Thursday, 2 September 2010
  • 8. Our Mission, Vision, Whatever • Mission: To inform. Thursday, 2 September 2010
  • 9. Our Mission, Vision, Whatever • Mission: To inform. • Vision: The Blue and Gold serves to inspire and equip students to step up in their relentless pursuit of ideals. Thursday, 2 September 2010
  • 10. Our Mission, Vision, Whatever • Mission: To inform. • Vision: The Blue and Gold serves to inspire and equip students to step up in their relentless pursuit of ideals. • Yawn. Thursday, 2 September 2010
  • 11. Our Mission, Vision, Whatever • Mission: To inform. • Vision: The Blue and Gold serves to inspire and equip students to step up in their relentless pursuit of ideals. • Yawn. • But at the end of the day, nothing is more important than providing good value to people. - Thanks Raymond and Choo Kiat (Glassroom)! Thursday, 2 September 2010
  • 12. Only one principle: Great thinking, writing, reporting. Thursday, 2 September 2010
  • 13. Word Limit 600-800 Thursday, 2 September 2010
  • 14. Editors vs journalists vs contributors Thursday, 2 September 2010
  • 15. Editors vs journalists vs contributors • Contributors - no-frills writing and reporting • Requirements: communicate/write well • No minimum contribution required Thursday, 2 September 2010
  • 16. Editors vs journalists vs contributors • Contributors - no-frills writing and reporting • Requirements: communicate/write well • No minimum contribution required • Journalists - regular writers. • Requirements: attend and report on events + as above • Minimum contribution: one article per issue • Expected to regularly attend weekly meetings Thursday, 2 September 2010
  • 17. Editors vs journalists vs contributors • Contributors - no-frills writing and reporting • Requirements: communicate/write well • No minimum contribution required • Journalists - regular writers. • Requirements: attend and report on events + as above • Minimum contribution: one article per issue • Expected to regularly attend weekly meetings • Editors - oversees writers and edits articles • Requirements: have written at least five solid articles + passion for writing + as above • Minimum contribution: one article per issue + editorial duties + additional duties • Expected to regularly attend weekly meetings Thursday, 2 September 2010
  • 18. What’s in it for me being a journalist...? • Exclusive access to special events • Toys & Games Convention • World Cities Summit • APEC Summit • HPAIR • Musicals - Honk! • Other school events Thursday, 2 September 2010
  • 20. Workflow structure Managing Editor Editor-in- Journalists Editors assigns/ chief sets ad hoc edit collates the topic articles Publish articles Designer online sets layout Thursday, 2 September 2010
  • 21. Sections in Magazine • Viewpoint • School News (now incl. Campus Arts) • Worldscope • Perspectives (formerly Higher Learning) • Travel • Digital and Misc. Thursday, 2 September 2010
  • 23. theblueandgold.smusa.sg Spanking new Thursday, 2 September 2010
  • 24. Facebook efforts The Group Thursday, 2 September 2010
  • 25. Facebook efforts The Page Thursday, 2 September 2010
  • 26. @theblueandgold Twitter Thursday, 2 September 2010
  • 27. Photographers You’re wanted... Thursday, 2 September 2010
  • 28. Designers You’re wanted too. Thursday, 2 September 2010
  • 29. IT Experts We haven’t forgotten you. Thursday, 2 September 2010
  • 30. Illustrators Got art? We like. Thursday, 2 September 2010