The last year has been a time of change. Google has been increasingly ensuring the search landscape has become black and white. Enter Panda update and Penguin update. If you haven't heard about these changes you have been living under a stone. As a marketer fighting to get your site up against the increasing competition, Google throws its spanner into the wheels to get all your efforts into a tailspin. Have you been hit by either of these updates? Do you see a sharp decline in web traffic from 19th April or the 24th April 2012? Key take aways: • How to survive the Panda attack? • Steps to recovery • Quick check of your website. • Rehash your SEO Program If your website has not been hit by either of the updates - could also indicate a badly optimized website.