Creating Great Professional Content

1. #OUJ4860

2. LET’S CREATE A PORTFOLIO
• A simple binder is perfect.
Have enough for everyone in
the interview room.

3. LET’S CREATE A PORTFOLIO
• Create an executive
summary and table of
contents.

4. LET’S CREATE A PORTFOLIO
• Work samples.
• If you mention press releases, include the
release and clips.
• If you mention an ad, include the creative
brief.
• If you mention social media, give me the
calendar, content and any reach extension.
• Think digital. The rest of the world does.

5. LET’S CREATE A PORTFOLIO
• About Those Clips
• The content isn’t enough.
• Context matters too.
• Tell me the need for the work.
• Explain how your work met that
need.
• Give me results.

6. LET’S CREATE A PORTFOLIO
• Show me strategic planning
and research.
• This could include the
PESTEL, SWOT or Porter’s
work you will do.

7. LET’S CREATE A PORTFOLIO
• Show me happy customers.
• References are nice.
• Work email kudos help too.
• Have others explain your value for you,
not just as a professional but a person
too.

8. REMEMBER WHAT GOOGLE’S HR
LEADER SAYS. IT APPLIES HERE
• Accomplished [X] as
measured by [Y] by
doing [Z].