The document discusses the significant amount of time users spend on social media, particularly Facebook, and explores how companies can leverage social media for various business stages. It highlights the lack of established marketing rules and preparedness among CMOs for social media's demands and the challenges of measuring its value. Additionally, it notes the expectations of Facebook users regarding rewards for their engagement with brands.

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How do you spread?

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Websi
Email
te Marketing
PPC Ads
Blogging
SEO Social
Media
Optimizati
on

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How can Social Media be
used by companies?

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Pre-Sales
Sales
After Sales
To build Trust
To persuade a user
To create a Mind-
Spaceaccessible
To be
To penetrate

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53.5
billion minutes per
month - is the time
users spend on
Facebook

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Youtuberanks 6th.
9.1
billion.

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On an average, a Facebook
user spends
7hrsand 46minutes on
Facebook every month.

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Average monthly visitors:
140
million unique visitors
per month.

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32.5%
of total users on
Facebookare from
Asia-Pacific.

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Next in line is Google+ and Linked
in.
Google+increased by 1269%in 2011
coming in at 8th position.

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People in the age group of 25 -
34are more
socially active
amounting to
38.4%.

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91% of parents and 86% of non
parents use
Social Media to stay in
touch with family and to find
old friends.

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Social Media
Use for Lifestyle /
EntertainmentPurposes.
7in 10 parents seek
entertainment on Social Media.

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Who is measuring Social
Media Value?

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Social media sites are wildly
popular, but there are still no
marketing rules carved in stone,
and many companies grapple
with measuring its value.
A majority of
companiesdo not have
standard frameworks in
place to measure the value of
social media.

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68% (i.e. 7 in 10) global CMOs (Chief
Marketing Officers) feel unprepared
for the demands of social media
marketing.
71% of them are challenged by the
so-called marketing "data explosion".
A large portion of CMOs also feel
unprepared for growth of channel and
device choices (65%), shifting consumer
demographics (63%) and financial
constraints (59%).

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66%
of the best performing
organizations feel
unprepared for social
media marketing, and70%
of the underperforming
companies reported being
unprepared.

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Almost 30%of senior marketing
executives engaging in social
media
monitoringincorporate the
information into their
communications strategy. 18%for
Customer Service
enhancements.

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41% of both video and search ad
viewers have taken some type
ofactionresulting from the ad in the
past six months, while on 28% of
social mediaad viewers were
inspired toact.

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Google Alerts.
The most popularsocial
media monitoring tool.

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2 in 3
social marketers
will increase their Email Marketing
activities and budget.

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(63%)Facebook users who “like”
a brand or product on Facebook expect
something in return. Results from
“The Meaning of Like”
indicate that a leading 58% of
Facebooklikers expect both access to
exclusive content, events or sales, and
discounts or promotions through Facebook.
Only 37% do not expect anything to

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How do you spread?